Highhand blackjack

Felt Gaming

Felt Gaming is an Americana theme casino poker games platform that existed as an HTML 5 Web application and native applications for Android and iOS.

The suite of poker games was licensed to various gambling websites.

There were several games available such as Caribbean Stud Poker, High hand blackjack, Lucky Ladies, Roulette.

Simplified Felt Style & Theme

Research

Moodboard of culture graphics and brand images

Photographic reference

Visual language

‘Metro’ is the distinctive new look for Felt games. The Metro visual brand identity is an

an essential part of the Felt gaming experience, and as such, it sets Felt apart from the rest of the online gaming industry.

Metro is the meeting point between a classic Americana-inspired design vocabulary and a modern, clean, functional interaction design.

The design language looks for authenticity in the ‘sacred’ parts of the game; the cards, chips etc., but seeks to clear away the unnecessary visual clutter usually found in online games to make way for straightforward information design when it counts.

Retro Design

Design Assets

The opportunities to make Felt games feel authentic are in the sacred elements such as the cards, the chips, the roulette wheel and the centre stage, and also, importantly

through the game branding.

In both cases, this authenticity enhances the game experience and delivers a memorable brand without interfering with the functional clarity of the information and calls to action within the game.

User Interface

When interaction and clarity of information design are essential, the design system is pared back, minimal, bold and efficient.

The user needs to clearly and quickly understand what’s happening in the game and when where he needs to interact.

Experience Principles

Start simple...

Some game elements are absolutely necessary to play a game.

This should always be the start point of designing a game.

This is especially important when designing for a phone where screen real estate is at such a premium.

When you have these necessary elements you can then add elements that will enhance the experience...

Notice Moments

Gambling, table games in particular,

tend to consist of a series of ‘reveals’ and ‘key moments’.

Felt should embrace these moments to enhance a user's game experience.

In designing to make the best use of these moments, we’re looking to enhance a user's enjoyment of a particular game and also to try and ‘attach’ Felt branding to those moments.

Be Supportive

We tell rather than waiting to be asked and (when we can be) we’re explicit.

If a player better knows what they’re doing and better knows how they

might succeed then they are more likely to enjoy the game and we can suppose they are more likely to invest their time and money in it with repeat use/play.

If a game can be inherently didactic; that is to say the ‘instruction’ actually

forms part of the natural gameplay then all the better.

End Simply...

As a check against the work we do we make sure that in adding elements to enhance the enjoyment for users and in adding elements to help improve the understanding of a game that we don’t put obstacles in the way of those that don’t want those additions.

Those that are already regular players.

Or those that are fast learners.

Sometimes that’s as simple as providing the option to hide/disable a particular feature. Other times it will be more involved.

High hand Blackjack

Dynamic display of HighHand jackpot and key moment animations.
Game name/logo. This will both ‘brand’ the game screen and inform other vital visual elements on the game screen.
Seat. Whether occupied or empty, the seating area displays all data directly associated with the player at that seat. Other regions may provide focus messaging about the data for a particular centre, but the critical data is always shown here.
Game controls. Used for betting and, where appropriate, re-betting.
Staked ships. Whenever possible, we will show the chips added rather than an e"client representation. This needs some constraint to stop the overflow. e.g. if a user adds 3*25 chips then we show that rather than 1*50 and a 1*25
Dealer seat. Dealers' cards and data are shown here, similar to player seats.

High hand Blackjack game with 6 players & dealer

Betting table

Roulette wheel

Roulette

Table history. Click here to invoke recent spin results. This method of hide/reveal should be used whenever space is at a premium. Core game elements should take priority on the screen.
View switch to enable the racetrack or conventional views. Though the binary choice here, the UI can support more than two choices.
Using the same interaction as the history, we enable users to see payouts when they choose. This could be better and is a compromise based on the space available. In addition to the information shown here, users can see payouts as they add selections.
Game controls. Opportunity to undo the last stake, clear all stakes, or move to the wheel ready to spin.
Staking options. They are described on the page.
Selections area. As selections are made, consider showing odds and potential payouts in a layer beside the added chip. As a selection is made, the numbers encompassed should briefly highlight to help confirm the appointment that has been made.

Side Bet Blackjack

Side bet black jack allows for additional benefits and rewards for other game types

Caribbean Stud Poker

Caribbean Stud poker gives higher rewards by matching hands to unlikely pairings e.g. a royal flush which would give out a large cash reward

Games on iOS Devices

iPhone 3 Landscape

Landscape of High hand Blackjack on iPhone 3

iPhone 3 Portrait

Portrait orientation (responsive) view of High hand Blackjack on iPhone 3

iPad Landscape

Landscape of High hand Blackjack on iPad 1

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