Emirates NBD Mobile & Online Banking

Mobile and Online Emirates NBD and Emirates Islamic

Multi-tenant, Multi-entity, Multi-channel

Emirates NBD group also includes Emirates Islamic, Liv Bank as well as Securities, Wholesale banking, Business Banking and Corporate & Institutional Banking.

This was an opportunity to create a common design language across the group to bring together the brand for consistent experiences on any channel.

The creation of a Design System was paramount to it's success which also meant any other entities belonging to Emirates NBD group could scale quickly.

Home Screen

Cards - Wallet

Payments

Transfers

Compass

Compass was an original design system created by my team.

It adheres to modern standards and tokenisation of objects so they can be re-styled easily.

The structure of the DS was to the Atomic view where there was complete documentation and schematics to the low-level atoms and molecules to high-level organisms, pages or templates.

Emirates NBD Mobile Banking

The Emirates NBD app 'ENBDX' had a new vision and direction as part of the Digital Transformation project, enabling my team and I to create a comprehensive Design System "Compass".

The Design System was constructed from existing design elements to create a unified experience across every channel - Web, Mobile, ATM, and Intranet.

The 2-minute video showcased the app 'ENBDX 1.0' new direction and capabilities.

Design Approach

The success of the MVP release cemented various standards and ways of working in the project.

Our principles, values and process were established during this project to inject 'Design maturity' into the team and the project to ensure a successful delivery standard was set.

Design Team Presentation website.pdf

ENBDX 2.0

A Retail soft rebrand with an updated design system, "Arabica."

This was created in response to new appointments in leadership who requested a complete re-design and revamp of the digital experience.

The style was developed in combination with proposals by an agency, the theme then applied to a new design system, replacing the previous 'Compass' Design System.

Online Banking

Theme of Online banking using Arabica Design System for consistent theme across channels

App Home

New re-designed theme of the home dashboard

App Servicing

App servicing and feature exploration sections for additional products, sales and services to the customer

Wealth Management

Customers can easily purchase stocks, trades and public offerings from the app

Account Opening

Customers can easily open savings accounts, credit cards, a loan, or a car loan straight from the app

Payments & Transfers

Customers can easily transfer money overseas, pay bills or pay people with ease in the app.

Online Banking

Secure Online Banking

Online gives the user much more real estate on the screen. The experience is consistent and familiar from mobile and is responsive to different screen sizes and resolutions.

Wealth

Customers can manage their wealth portfolios online as well as through the app.

Services

Customers can make service requests such as replacement cards or chequebook replacements

Version 3.0

This is a draft version of the Emirates NBD 'ENBDX' version 3, where we took on board insights, comments and inputs from customers to rework the experience ourselves without agency influence being responsible for the theme of version 2.0.

Emirates NBD Business Banking

With the sunset of E20 Digital Business Bank. There was a focus placed on the Business Banking onboarding that our assisted banking agents serve. The solution was to close the gap because of this. I directed my team to create an assisted and self-serve digital onboarding.

The customer can either visit the website to onboard or elect to have a relationship manager assist them during the onboarding.

Customer Dashboard

The customer will have 4 main sections to complete when onboarding as a business banking customer. Here is there HUB, their go-to until they have provided everything we ask for.

Depending on their needs, the level of background checking and diligence increases making it clear what information we need from them.

Assisted Tablet onboarding

Starting the journey from a self-serve perspective, the customer learns what packages are relevant to their needs.

The customer begins their journey by choosing the package according to the type of business they are, and the types of services or features they want.

Consistent Platform for Assisted and Self-serve

The experience built for Digital Aqcuisitions on Business Banking is scalable depending on the need. It works for Web, but also on Tablet. The experience can be driven by a subject matter expert of our Relationship Managers, or unassisted by the user themselves. There is enough affordance, notification and education for customer to complete these activities themselves.

The Relationship Manager (RMs) / Customer Application Dashboard is something the customer would never see, as this tool is for RM's to manage multiple customers at the same time.

Service Agents Customer Application Dashboard

Partners & Stakeholders

Common Reporting Standard

Page updated

Report abuse