Atom bank is a digital only bank, one of the first new banks in the UK in over 100 years.  

Atoms unique proposition was to give competitive offers to customers on accounts by not having overheads of bricks and mortar or heating and lighting of the high street bank. 

Instead Atom focussed on Digital self serve, backed by an award winning customer service with a rapid response time and high customer satisfaction.

The video shows the onboarding experience of Atom bank app going from a prospect to a customer by registering biometrics for enhanced customer security.

Atom bank version 2 was a departure from the 'unique' gamified user experience.  

It was a clear simplified and intuitive approach which meant there was less focus on interaction and beautification in favour of a clean, clear and concise user interface.