Certificate in Marketing

Businesses rely on marketing professionals to analyze their consumers and competitors while making strategic decisions about product development and management, pricing, placement, and positioning. The 18-credit Certificate in Marketing program offered through the School of Business and Computer Science emphasizes in-demand marketing skills: written and verbal skills, critical thinking, adaptability, and strong ethics. Students develop expertise in public relations, advertising, sales management, and digital marketing. 

Whether you are a business professional looking to polish your skills, or a career changer looking to make a move, you will develop innovative strategies for success in advertising, public relations, product development and digital marketing. You can delve into specific areas like e-marketing, innovation, sales management, digital marketing, and brand development. The 18-credit program can be completed over the course of an academic year with flexible courses that can be taken to suit your schedule and pace.

Program Outcomes 

Gain a professional edge in the highly competitive marketing industry. In this certificate program, you will analyze the latest digital marketing tools, track demographic trends, analyze effective public relations campaigns, and evaluate advertising, sales, and sales management techniques. Learn to harness the forces driving the marketplace and enhance your ability to manage and develop your career in the competitive marketing industry.

Areas of focus include:

• Communication 

• Digital marketing 

• Market analysis

• Demographics

• Ethics

The certificate program is designed to also be offered in the School of Business and Computer Science as a minor in Marketing for matriculated students at Caldwell.

Courses

The certificate in Marketing consists of six 3-credit courses:

Required courses:

• BU 110 Business Communications or BU 105 Contemporary Business

• BU 210 Economics II or BU 101 Survey of Economics

• BU 221 Marketing

Elective courses (choose 3):

• BU 327 International Marketing

• BU 343 Creativity, Innovation, and the Competitive Edge

• BU 347 Public Relations

• BU 360 Advertising

• BU 416 Selling and Sales Management

• BU 427 Digital Marketing

• BU 487 Internship

• BU 491 International Travel Experience

The 18-credit Marketing certificate program is open to applicants with a high school diploma.