T H E 2 N D B U S A R A R E S E A R C H F E S T I V A L
Tara Mistari
Talking about WEIRD and non-WEIRD people is popular at Busara.
Joseph Henrich gave us this wonderful framing that people from Western, Educated, Industrialized, Rich and Democratic countries are systematically different from those whose home countries do not match that category. However, in his book The Weirdest People in the World: How the West Became Psychologically Peculiar and Particularly Prosperous, Henrich also gives us a health warning about his own concept: ‘Do not set up a WEIRD vs. non-WEIRD dichotomy in your mind! As we’ll see in many maps and charts, global psychological variation is both continuous and multidimensional.’(Henrich 2020: loc1056)
Why the health warning?
Because the connections between humans and their societies are, surprise, a lot more complex. There is obviously much we do not know about this—that is Busara’s reason for existing—as we slowly aim to counter what Henrich calls ‘massively biased samples’ that currently do not allow us to delve with insight into understanding in depth human’s ‘psychological diversity’. (Henrich 2020: loc570)
While the need to diversify the sample is already a call for action for Busara, we miss a crucial link if we don’t use Henrich’s health warning to ask ourselves to what extent we at Busara are too easily setting up a WEIRD vs. NON-WEIRD dichotomy in our work. In an organization that prides itself on championing the NON-WEIRD parts of the world, we have the obligation to connect Henrich’s warning to our everyday work. We have to ask ourselves how we interpret the notion of psychological diversity, what it means to be an organization working from, in, and for the so-called Global South, and how we identify our place in a world that likes stark categories and that obliges us to fill them with nuanced meaning.
Our way to ask ourselves these tough questions is through the tools we know, champion, and love: through research, knowledge creation, discussion, and engagement. In accepting the never-expiring invitation for research and learning to look beyond the horizon, we continue to find new connections, to develop new ideas, and to reflect.
For this year’s Tara Mistari, we are looking beyond our horizon by embracing the diversity in our research, our team, and our psychologies as we work towards establishing ourselves as thought leaders in the Global South. Tara Mistari is a day to celebrate the multi-directional power of research and as we try to make new connections, to question what the WEIRD problem and the identity of a Global South knowledge creator means for us. The intention of the day is to hear about different ways in which we have faced the WEIRD/non-WEIRD dichotomy (and heeded or ignored Henrich’s health warning), question our application of traditionally WEIRD methods and concepts on non-WEIRD populations, and come together to continue to develop Busara’s unique voice in a world where most behavioral science evidence is generated and centered in the categorically-named Global North.
Four themes will be the focus of how we approach the questions outlined above:
How do we make concepts come alive?
How do we actively fill with meaning the notions of Global South, non-WEIRD and contextualized knowledge creation? How does our mission match our own thinking on how we interpret and live diversity in our organization, our knowledge, our way of engaging with complex issues in a world that seeks quick results and measurable impact?
How do we lead thinking?
In what areas and how do we want to offer thought leadership as a Global South organization? How does this thought leadership shift existing discourse, power relationships, or simply how things are done in a world that divides itself into Global South and North?
Methodology and methods
How do we need to think of, adjust or invent our research methods to stay true to the notion of psychological diversity? What are approaches that have given us the nuance we are hoping for–or which ones do need more work to suit our contexts?
Advice
Research-based advice can often be stale, absolute and overly-confident to placate difficult implementing partners. If we take seriously our mission to shift ways of working, nuance thinking and improve implementing programmes aimed at benefiting people in the Global South, how do we need to shape our advice accordingly?
S E S S I O N
Session: The Weirdest People in the World?
Joseph Henrich's research focuses on evolutionary approaches to psychology, decision-making and culture, and includes topics related to cultural learning, cultural evolution, culture-gene coevolution, human sociality, prestige, leadership, large-scale cooperation, religion and the emergence of complex human institutions. Methodologically, he integrates ethnographic tools from anthropology with experimental techniques drawn from psychology and economics. His area interests include Amazonia, Chile and Fiji.
Session: Busara's journey
Johannes Haushofer is the founder of Busara and presently serves on the Board of Directors. He is interested in understanding whether poverty has particular psychological and neurobiological consequences and whether these consequences, in turn, affect economic behavior. His research combines laboratory experiments with randomized controlled trials of development programs. Johannes has a BA in Psychology, Physiology and Philosophy from Oxford, a PhD in Neurobiology from Harvard, a PhD in Economics from Zurich, and was previously a Prize Fellow in Economics at Harvard and a Postdoctoral Fellow at the Jameel Poverty Action Lab at MIT.
Session: Looking at ourselves | Busara's interpretations of our Global South identity
“I grew up knowing that generations before me grew up during a civil war,” said incoming MPP student Deqa Aden. Having grown up in Hargeisa, Somaliland, an autonomous state within the borders of Somalia, Aden’s passion for solving problems in countries characterized by fragility, conflict, and violence is intrinsically linked to her upbringing. “We always knew in the back of our heads there was a chance for another civil war.”
Aden plans to use the quantitative toolkit at Harris to help formulate bottom-up policy she feels is desperately needed in international contexts, especially in places like Somaliland where, she said, “Not many outside groups invest.”
Arrival for tea and coffee
Designed by Context Part 1
Lead: Aditya Jagati
Ever wondered why we stop when seeing a red light on the road? Our mind automatically develops a connection that red indicates a warning. Going one step deeper, what exactly does our mind tell us? In India, people look at a red light and see it as an indication that if we cross it, something bad could happen. In the US, most people see it as a direction or a prescription (Red= Stop). Similarly, red is a color of prosperity in China and danger in most parts of the world. Would it then make sense to have the ‘red light’ in some other color in China? Our decisions and actions are a function of the context in which we operate, and that context is an amalgamation of a host of factors including one’s exposure, one’s state of reference, cultural and economic background, the regulations and rule of law where one grew up, one’s mood at a particular point in time, traditions and rituals, and others. While there is merit to explore what exactly context is, for now, we would like to see in action how context impacts design. The wonderful thing about Busara are its people who come from various backgrounds, countries, and have varied levels of lived experiences from all walks of life. While we appreciate the unity in diversity, this exercise is to appreciate its diversity through design.
We will come together and form groups: Country offices (India, Nigeria, Tanzania), local Kenyans in Nairobi and non-locals in Nairobi. We will take up a design challenge, and to give ourselves a break (more to prevent us from anchoring to existing design ideas), we will take a topic that is completely unrelated to our work. And then we'll tackle the challenge!
Running experiments in the Global South - and when not to
Lead: Aya Vang/ Mark Milrine/ Jaspreet Singh
Experiments are an invaluable tool for evaluating interventions and have stood the test of time in face of challenges like the replicability crisis. But are experiments the only option out there? Are they the best option available to us? Over the years, Busara has run its fair share (and perhaps more) of the experiments and with each project, we are learning more and more about experiments, how to run them and most importantly, when to run them. In this session, we reflect on some of the learnings we have accumulated from running experiments in the Global South. We will cover topics like: - What does ‘evaluating’ an intervention really mean? - What can and cannot we learn from experiments? - Experiment design and Intervention implementation - Statistical significance in the real world - Lab vs. Field Trade-offs - Alternatives to experiments in intervention evaluations
Experimental partnerships: A behavioral approach to relationship development
Lead: Nate Peterson | Moderator: Ritika Divekar
'A behavioral approach to partnership development processes'. I suggest a behaviorally-informed, experimental approach to creating partnerships between key players in development (e.g. companies, governments, NGO/multilateral policy makers and funders) in which we more carefully create balanced agreements and facilitate discussions. I'm especially keen to develop efficiencies in last-mile distribution, more appropriate policy to accommodate business/climate realities, and funding to de-risk it all until partners know their relative contributions to collaborations.
Lessons from psychology's credibility crisis
Lead: Patrick Forscher | Moderator: Shalmali
In 2011, a famous social psychologist named Darryl Bem published a paper in the most prestigious social psychology journal with the following claim: people can see into the future. This claim is ridiculous, yet the paper used methods that, according to the standards in social psychology at that time, seemed credible.This session will cover the events that followed the publication of this paper, a period of questioning of standard research practices that some call the "credibility crisis". I will use these events to illustrate what we've learned about how to do credible research, and how to identify whether a given set of research findings is credible
Reimagining methods: A creative exercise in envisioning what our own starting point should look like
Lead: Pooja Gupta | Moderator: Engy Saleh
Busara’s work advertently or inadvertently addresses social change. We have projects that directly work on harmful social practices such as gender-based violence or indirectly focus on altering regressive gender norms to improve uptake of an agricultural crop insurance product. Both these examples target different behaviors, however, have the same underlying social issue that needs to be addressed to sustainably change behavior and improve lives and livelihoods of participants, in this case women. Busara presents a novel approach to development where we embed ourselves in the local context through our staff and offices and use ‘supposedly’ participatory, mixed-methods approaches to present scientific, evidence-based and rigorous solutions for social change. However, the theories, assumptions, literature and our gold standard of success, which form the foundation and reference point of our approach, are rooted in contexts and scholarship that reflect the cleavages of the colonial past.
As a thought experiment, let’s look at our focus on social norms as a toolkit to transform people’s attitudes and change their behaviors. After six pioneering years in this field, it’s time Busara questions its strong identity as an organization based in the Global South and redefines how it exemplifies people and problems of the Global South - merely through representation or through a critical evaluation of its approach and objectives. Our current approach to contextualization includes testing if behavioral science theory developed in the West is universal and transporting measurement frameworks developed by western researchers and using local knowledge to contextualize them. These applications of contextualization still fall within the problematic realms of colonization of social science research where the starting point is defined by western thought and ideology. Producing more local knowledge in non-WEIRD societies is one way to bridge the knowledge gap and imbalance that exists between research published in WEIRD and non-WEIRD countries. However, we also need to question what knowledge is being produced and how it is being produced, captured and disseminated to propagate policies and programmes that have local ownership and endorsement and can (attempt to) achieve the ambitious goal of social change.
Busara's interpretations of our Global South identity: How does our team composition influence our work?
Lead: Deqa Adens | Moderator: Stanley Ngugi
What does it mean to be a Global South organisation? What are the different perspectives within Busara on this? How do these different perspectives influence how we do our work, how we imagine our contribution, where we want to go? This is a discussion in which we learn about the findings of the internal research on this.
We give to get
Lead: Rahab Kariuki | Moderator: Kriti Chohan
We all live two lives. On one hand we form and maintain close relationships with family and friends while on the other hand we have impersonal relationships with other members of society. These relationships require a different set of rules to govern appropriate behavior. Such as openness, equity, fairness and love for close relationships while for the impersonal, cooperation, reciprocity and respect. These rules have governed for centuries how we deal with problems from coping with natural disasters to dividing up resources among people. In such scenarios where we are faced with uncertainty and survival, perhaps the rules cross and it's not always clear when we switch from one life to another.
In a personal society such as you would find in Africa, the idea of insurance might be alienating. The insurance mechanism is a financial cross subsidization within a pool of large numbers potentially exposed to similar events. Just a financial transaction, while personal social networks thrive on more than financial relationships. Social trust and social capital are important aspects of protection of the individual in the community. For most economic shocks, when an individual experiences a loss event, the implications are felt and resolved at a household level and sometimes beyond. In such a society, the proposition to buy insurance then feels like an invitation to replace a ''working'' social mechanism that offers more than financial protection. Motivational universality of the modern insurance mechanism is one example of how the WEIRD problem manifests.
So, in this context will insurance change people or shall we make insurance more social?
WEIRD or non-WEIRD? How Henrich's work can help us unpack findings on Busara's identity
Lead: Mareike Schomerus | Moderator: Nengapate Kuria
Within Busara, we often use the language of being an organisation in the Global South, working on research and practice in ways that are appropriate and beneficial to the Global South. We also frequently use Henrich’s framing of the notion of psychological diversity within so-called WEIRD and non-WEIRD populations. This session is an opportunity to discuss both our identity as a Global South organisation and how this links to how we work with the notions of WEIRD/non-WEIRD populations.
How to strengthen a culture of evidence, experimentation and innovation through behavioral science: Lessons from working with East African CSOs
Lead: Gideon Too | Moderator: Gitanksh Sethi
Busara has witnessed many of the ways that the public and social sectors have been re-imagining their work through behavioral science, while also playing an active role in driving and shaping this evolution. From this, we have learned that the practical usefulness of behavioral science is fully realised when its insights and tools are placed in the right hands. These include those of local civil society organizations (CSOs) - crucial vehicles for deepening governance, accountability and inclusive development. However, compared to stakeholders in the private sector, there has been little experimentation and innovation on methods that best incorporate behavioral approaches by CSOs. This is often due to a general limited awareness of the existence of resources and methods available for experimentation and innovation, and a perception that behavioral science is too technical, academic, or complex for their organizations. Additionally, CSOs frequently face particular pressures, incentives and competing priorities e.g relationships with policymakers and funders with short funding cycles. My presentation will therefore share some of the key lessons learned in efforts to develop and strengthen a culture of evidence, experimentation and innovation through the application of behavioral science among CSOs in East Africa.
Feedback and accountability for development
Lead: Joel Mumo | Moderator: Jonathan Karl
The use of experiments in social science has brought huge gains in our knowledge of the world. However, in recent debates, sharp critiques of the power imbalances of the discipline have been made. Busara believes in the unique power of experimentation for precisely answering many urgent research questions, and thus, we must reflect on how we conduct our research. We cannot hope to pursue the uncertain pathway of doing good in the world through the means of research if at the first hurdle we harm. In everything we do at Busara, We seek to elevate the values of respect and purpose. Our research should be at the center of that. To do this effectively, we need to ensure we understand what the people we seek to serve want and whether we are helping them get it. We need to critically examine the research topics we should focus on, how our research can properly reflect and represent the lives of the people we study, and how participants can be better engaged and benefit from our studies. It is with this purpose that we formalized the research ethics agenda. As part of this plan, we will collect and analyze data on the experiences of our research participants and use this data to find better ways of closing the loop in communication with participants. We believe this is both juster and likely to produce better quality research.
The 2nd Busara Research Festival, Tara Mistari, is for everyone.
Colleagues in communications will benefit from in-depth information regarding all on-going projects, and global perspectives in behavioral science, to inform messaging.
The finance and operations team will gain insight, not just on research topics, but the entire research process and how their support makes things happen.
The people team, who are naturally interested in learning, may share their expertise on how knowledge-sharing impacts productivity, while those in projects can challenge ‘how we do things’ and how to more effectively collaborate.
Not forgetting the labs, and qual & design teams who articulate curiosity into thoughtful experiments and data collection methods. In big or little ways, each team’s role is invaluable.
Sign up today to take part in the sessions