the 1970s

Film by SEB

Films have changed our point of view of America for many years, the 1970's is where our modern culture was building up.

Star Wars (1977)

Star Wars started a whole new generation of sci-fi, it showed us a whole new way of imaging technology. It made way for films like Back to the future. It also built a lot of our modern culture and influenced most culture from the 70's. It started a lot of debates like who shot first Greedo or Han Solo. It also started trends in where people started to wear sci-fi clothing about star wars with jokes.

Rocky (1976)

Rocky changed the view of many boxing shows, it changed the 70's by showing hope. The famous running scene where rocky is running otherwise known as Rocky Balboa, inspired so many people to follow their dreams. The final fight showed even though Rocky lost he still won inside.

Jaws (1975)

Jaws shook America when the movie came out, it made the famous quote we're going to need a bigger boat. it also made inspiration for other directors to make different types of shark attack movies. It made record sales when the movie came out, also the director Steven Spielberg was going to loose his job if jaws wasn't successful, that would mean films that he made like Jurassic Park wouldn't exist. So, Jaws was so important to the 70's because it made a new film genre.

Alien (1979)

Alien became so popular in 79' because of the character Ripley. Ripley was a "rebel" character, the movie broke all social rules at the time. Ripley was a women who survived because of her tough attitude, most people don't know why Alien became popular. The real reason why Alien became a classic wasn't because of the action, it was because the movie was a "rebel" movie.

Willy Wonka and the Chocolate Factory (1971)

The film was one of the best children's movies and it still is today. Recently it has gotten more popularity because of conspiracy theories, some people think the film shows the oompa loompas as slaves and they also think that Willy Wonka is out to kill all the children in a game that is why each vehicle has seats fit to each contestant.

Music by Mark

The Beatles

Let It Be- McCartney said he had the idea of "Let It Be" after he had a dream about his mother

“Yo, Paul, let it be.”

So those words are really very special to me, because not only did my mum come to me in a dream and reassure me with them at a very difficult time in my life – and sure enough, things did get better after that – but also, in putting them into a song, and recording it with the Beatles, it became a comforting, healing statement for other people too.

Stevie Wonder

Superstition- the song is about the dangers of believing in superstitions. Some of the bad luck superstitions he alludes to include walking under a ladder, breaking a mirror (said to bring seven years of bad luck), and the number 13.

Billy Joel

Piano Man- This was inspired by Joel's experiences playing at The Executive Room, a piano bar in Los Angeles. He worked there for six months in 1972 after his first solo album, Cold Spring Harbor, tanked. The characters in the song are based on real people Joel encountered while working at The Executive Room.

Joni Mitchell

In this song, Mitchell sings about a guy she's falling in love with while at the same time knowing the relationship is doomed, as he is "a rambler and a gambler" who loves his freedom. Mitchell never revealed the identity of this person (if any - she says that not all her songs are autobiographical), but the two prime candidates would be Jackson Browne and Glenn Frey, both of whom she dated in the early '70s.

Television by jane

Television in the 1970's showed many stereotypes of the 1960's and still many people call it a continuation of the 1960's but there where more serious topics introduced.

The Partridge Family

The Partridge Family is an American sitcom that also incorporates a lot of singing. It ran from 1970 to 1974. Everyone that is mainly acting are white and the women all have long hair and pale skin, to add they have most of their skin covered by clothes to look “modest”. The men on the other hand are tan and have triangular figures and their clothes actuates their muscular figures. There wasn’t much politics in a general sense, but the american values were to stay happy which is not seen a lot nowadays. People even label it as a fantasy life utopia.

The Walton's

The Waltons ran from 1972 to 1981 this show was based on a hard time, the great depression and the world war 2. This show had a value of helping each other and leaning on one another in dire times of need. Since they lived in such a hard time they knew how to make the best of a bad situation. The Waltons had a big family and a lot of support amongst each other as well. As for body image all the girls had blonde hair and again traditional clothing. The men were muscular and in shape.

All In The Family

All in the family is focused on young and old people and shows serious topics that were before perceived as “inappropriate or unsuitable for kids” it is also a sitcom. Again all the cast is white and traditionally clothed. I still feel like stereotypes were followed in each person's apparel. The values there were taking a risk and talking about things that aren't commonly discussed.

The Brady Bunch

The Brady Bunch was another sitcom running from 1969 to 1974 it was satirical comedy type of show. Here the girls were blonde and again dressed traditionally, these girls had feminine features such as a hourglass figure while the men with black hair had a triangular tan body. One of the values here was being yourself, not very commonly seen.

Happy Days

Happy Days ran from 1974 to 1984 and once again it was a sitcom. Many call happy days a nostalgic type of a sitcom. The cast dressed traditionally and there were men, again who were tan and stylish with leather jackets and a triangular body. This show was mainly a men cast (as seen by the main picture) , and many people have called the men handsome and a sex symbol.

To conclude, all of these sitcoms had similar body values and values in general. For example, all of them were sitcoms so the producers wanted to entertain in some way. I felt like many women were either blonde or had orange hair, and to add, all the girls were skinny. Only one of my shows had any type of risk regarding the topics brought up such as rape, cancer, and homosexuality. None of my shows had any african american lead roles. I can definitely take away that the 1970 was slightly a continuation from the 1960’s but there was at least some of this inequality fight from the 1960s incorporated into television.

ADVERTISEMENTS by julia

Body image is an unsatisfying thing that people pay attention too but this didn't just start today. In the 1970’s, people that were shown on tv or any type of newspaper (ect) had to be skinny and usually blonde, A good example of this is an ad for “Kotex Napkins”, it shows a blonde skinny woman.

Ads that have nothing to do with being blonde or skinny, still include those women. This shows that physical appearance was something that was valued only if you were considered pretty. Instead of valuing things such as effort, people valued appearance. Now, a lot of us value other things such as work quality and attempting new things.

In this ad, it again has to be a skinny blonde woman instead this time, she was tan. The reason for this is that she was advertising spray tan. All of the ads share one common thing, the women used in them were usually white. Not only was it valued to be skinny and blonde, but it was also valued to be white. Nowadays some of us understand that color has nothing to do with the person on the inside but back then it was a bigger deal.

This Mcdonalds ad is one of the very few ads that contained a dark skinned person in it. Its ridiculous that an african american can't be featured in a more important ad.

Ads today are much different for various reasons but some of the most important ones are that they show diversity, different hair colors, and people of different shapes and sizes. This teaches kids that it doesn't matter what you look like but what matters is what's on the inside. This helps adults as well, not to worry about what race or size they are and instead encourage difference.

This ad for vegetable juice shows a once agin blonde woman. If you look close, you can see that she is wearing lipstick. This shows that women had to wear makeup to be considered “pretty enough” to be in an ad. The sad part behind this, is that this hasn’t changed today. All girls as early as from their teen years, wear makeup to look “pretty.”

Unlike women, men featured many different hair colors and didn’t have much of a stereotype. Although men didn’t show diversity, it was a step closer to accepting difference. Men were not in nearly as many advertisements as women were. Therefore, America increased the amount of diversity shown in advertisements.

News and politics

1971

January 2, 1971 - A ban on the television advertisement of cigarettes goes into affect in the United States.

this is very important because so much people were looking at all those advertisements and so much people were smoking and even more were going to start and its very bad for you so when nixon put a ban on television advertisements it was very better for the people of america

197

Report abuse