Red Robin Gourmet Burgers (RRGB) is an American restaurant chain that offers families a casual dining experience. Red Robin develops, operates, and franchises full-service restaurants in North America. It serves a variety of food and beverage items from salads, soups, appetizers, entrees, desserts, alcoholic & non-alcoholic beverages. Red Robin was founded in September 1969, and is headquartered in Englewood Colorado. RRGB business model is dependent on sit-down restaurant experience, and providing customers with unique gourmet burgers. Red Robin's target market is families, individuals seeking a casual sit-down dining experience, and burger connoisseurs.  Red Robin operates within the consumer discretionary sector, and the casual dining subsector.

Red Robin faces a number of key competitors including Jack in the Box, Potbelly Sandwich Shop, and Cheesecake Factory. Red Robin differentiates themselves from these establishments by operating within their specialty, gourmet burgers. Undoubtedly, these companies have similarities including operating in the casual dining sector, offering various menu items, all are national chains, and all prioritize customer experience. 

Conversely, these companies have drastic differences, primarily though the foods and meals they specialize in. Certainly, Red Robin's expertise is in burgers,  The Cheesecake Factory offers a wide range of American and International dishes with their advantage in dessert, specifically cheesecake. Jack in the Box offers burgers, and other fast food items, and lastly Potbelly Sandwich Shop has their focus in providing customers with top notch sandwiches. In addition to the differences between food specialization, each company has a different service style. While Red Robin and Cheesecake Factory offer full-service casual dining with a waiter or waitress, Jack in the Box emphasizes drive-thru and takeout, and customers of Potbelly Sandwich Shop order at the counter. Another key difference between these companies is how they are structured. Red Robin and Potbelly Sandwich Shop have company-owned locations, along with franchise locations. Furthermore, Jack in the Box is dependent on individuals to open their own franchise. Lastly, all of The Cheesecake Factory locations are company owned.

Red Robin also outsources around 240 ingredients from 75 suppliers. One of the biggest suppliers include The Coca-Cola Company which provides Red Robin with non-alcoholic beverages. Another major supplier is Wolverine Packaging Co. which supplies beef. Red Robin does not distribute to other companies.

The restaurant sector has undergone significant changes since the COVID-19 pandemic. Due to many restaurants not being able to operate in person, many companies had to adapt to the new normal. In order to adapt to the pandemic, Red Robin like other restaurants had to build up their online ordering, and take out strategies. Furthermore, many consumers have become much more coccineous of their dietary intake, moving away from unhealthy foods and prioritizing healthy choices such as vegetarian and vegan options. Fortunately, Red Robin has evolved their menu to incorporate these options with items such as The Impossible Burger, Veggie Burgers, Turkey Burgers, and A Lettuce Wrapped Burger called The Wedgie. 

In terms of key metrics, I decided to incorporate gross profit, total revenue, net income, total current assets, and total current liabilities. For gross profit, it is crucial to understand how a restaurant produces revenue after costs of labor and ingredients, and gives analysis into how a company's pricing strategy and profitability from an operations point of view. Red Robin is only ahead of Potbelly Sandwich Shop for Gross Profit, largely in part to high cost of goods sold from outsourcing many of their ingredients. Regarding total revenue, Red Robin has had growth year over year since 2020, and in 2022 they rank third amongst their peers. The growth in revenue can be correlated to a larger focus in online sales due to restaurant shutdowns during the pandemic, online sales have become integrated into Red Robin's overall revenues. Moving on to net income, Red Robin has had negative net income over the past five years. In 2022, they posted net income of $-77.8 million, their lowest since the pandemic in 2020. This is largely in part to the company's failure to outweigh expenses with total revenue. Red Robin has a lot of money tied up in cost of goods sold, selling general and admin expenses, a moderate net interest expense. The culmination of these expenses equate to a negative net income for 2022, along with the previous years dating to 2018. Regarding Red Robin's current assets are highest amongst their peer group,