Marketing & AI Lab

Purpose

Brenau University College of Business and Communication (CBC) 'Marketing and AI Lab' aims to apply the traditional as well as emerging AI tools to marketing problems and to collaborate with local businesses to create value and impact. We hope to achieve this by (1) acting as a full service marketing agency for our partner business network (2) conducting academic research projects related to marketing and AI. 

Our lab values creativity, innovation, inclusivity, sustainability and transparency, and we welcome anyone who shares these interests and wants to learn more about marketing and AI.