Franz Maier, CEO swiss smile, Zürich
swiss smile has been committed to a radiant and healthy smile since its founding in 2003.
With 11 locations in Switzerland, swiss smile offers an innovative concept of exceptional dental services in premium quality and the complete spectrum of professional dentistry.
In 2015, it was time to put the brand to the test to re-adjust the levers of success in a fine-tuning process.
Together, we tested and revised the brand strategy in several workshops. We examined competition, carried out employee and patient surveys and are still allowed to play our full role as bodyguard.
Brand Promise
In addition to classic print materials, digital templates for Office likeWord, Power Point, E-mail, newsletters ... were simultaneously created providing swiss smile with effective and consistent means of internal communication.
Branding Styleguide
Thanks to a template-based concept, promotional materials are flexible and can be quickly reproduced or seasonally adapted. Site specifications find their individual consideration, too.
Saisonal campaigns & brochures
Tram Advertisement, Zürich
Newspaper Ad
Poster
Pop-up booth
Storefront Zürich HB|Shopville
The task of the new website is on the one hand a coherent, professional competence-radiating appearance covering 11 locations and on the other hand, the easy creation of leads from all kinds of devices.
Patients will always see their nearest swiss smile practice on their device, booking or calling online appointments is child's play, even in an emergency.
Keyword analyzes, SEO and SEA measures as a service were the basic requirements when selecting the web agency.
