This is an introductory course that will help students gain an understanding of marketing concepts as they apply to the sports and entertainment industry. The areas this course will cover include: core marketing standards, market segmentation, target marketing, the event marketing triangle (events, fans, and sponsors), sports and entertainment promotion and marketing plans.

• Students will gain an understanding of basic marketing concepts and terminology as they pertain to the sports and entertainment industry.

• Students will be able to identify and define the "event triangle" and identify its various components (event, sponsor, and fan) and their inter-relatedness.

• Students will gain a greater understanding of the event component of the "event triangle."

• Students will gain a greater understanding of the sponsor component of the "event triangle."

• Students will gain a greater understanding of the fan component of the "event triangle."

• Students will understand how basic marketing components are utilized within the entertainment industry (music, movies, plays, and the fine arts).

• Students will discover the importance and elements used in developing a sports and/or entertainment marketing promotion campaign.

• Students will discover the importance and elements used in developing a sports/entertainment marketing plan.

• Students will explore career opportunities in sports and entertainment marketing.