PEARL Performance Artistry & Leadership
Certificate Program
If you are a singer, songwriter, instrumentalist, DJ or music producer, and want to gain in-depth knowledge of the expertise and strategies to develop your music and brand with the aim of becoming a leader in the global music industry, apply now!
Program Details
The PErformance ARtistry and Leadership certificate program is a competitive, project-based, experiential learning artist accelerator that will arm selected participants with powerful tools and strategies in songwriting, production, marketing and entrepreneurship.
From the idea to the finished product, artists will be mentored by industry experts and will gain in-depth knowledge of the expertise strategies and time required to develop their brands as leaders in the global music industry.
LEARNING OUTCOMES
Upon completion of this program, students will be able to:
Conceptualize a cohesive artistic identity and vision.
Cultivate nuanced listening skills and employ them in the production process
Draft a strategic music business plan
Produce and/or co-produce their own project
Further develop their performance, songwriting and arranging skills
Effectively leverage tools in the areas of branding, music monetization, marketing and distribution strategies
PROGRAM OUTLINE
PART 1: LEARNING THE FUNDAMENTALS
Artistic Identity and Visual Branding
Musical Identity and Signature Sound
Business Development and Marketing Strategies
PART 2: FROM IDEA TO FINISHED PRODUCT
During the incubation period, students will get to develop, produce and prepare the launch of their projects
PREREQUISITES AND ELIGIBILITY REQUIREMENTS
Students eligible to apply are: singer-songwriters, bands, instrumentalists and DJs
Students should submit demos of original compositions and live video performances with their program application
The program is open to all music genres: pop/rock/soul/R&B/rap/jazz/Arabic traditional/electronic, etc …
Residents of the MENASA region are encouraged to apply
This is a selective and competitive process. Beyond your musical abilities, early complete application submissions will increase the chance of acceptance to this program.
IMPORTANT DATES
Applications open: 28 February 2024
Application deadline: 11 August 2024
Interviews: 12 - 16 August 2024
Payment deadline: 2 September 2024
Program start: 9 September 2024
Program end: 29 November 2024
TUITION FEE
AED 17,615
Qualifying Criteria & application process
1- APPLICATION CONTENTS
Video Statement of Purpose
Tell us more about yourself and why you would like to attend the PEARL certificate program at Berklee Abu Dhabi (via private link).Biography: Submit your biography or curriculum vitae listing your musical and educational backgrounds. (one page)
Audio recordings : Submit two to four demos of original compositions.
Performance Videos: Submit two LIVE performance videos of your music.
*No produced music videos will be accepted in this categoryExtra Materials :
Links to your personal website and social platforms (eg: your Facebook artist page) that convey a sense of your artistry.
Press materials (newspapers and magazine articles), if available.
Any previously produced music videos in your catalog.
2- INTERVIEWS
Once your application is received, the Berklee Abu Dhabi admissions committee will review it and contact you for an interview.
3- FINAL DECISIONS
The final decisions will be sent out via email.
4- TUITION FEES
PEARL certificate program tuition fees are to be paid upfront: AED 17,615
5- ONCE ACCEPTED
Pay Your Tuition
You will receive a link to pay your tuition in full.
Payment Deadline: 2 September 2024Get a Visa
If you are not a resident of the United Arab Emirates you may need to apply for a three-month tourist visa, depending on your country of origin.Plan Your Housing
Berklee Abu Dhabi is a non-residential campus. If you need assistance in finding housing please contact mbitar@berklee.edu