Integrating Video Events Into Your Prospective Student Recruitment Strategy

WHEN: April 21, at 2:00 P.M. EDT / 11:00 A.M. PDT

Are virtual events and on-demand video part of your student recruitment strategy? If not, they should be.

In 2020, higher education marketers saw increased demand for virtual events — by necessity. During the COVID-19 pandemic, campuses around the world scrambled to virtually host open houses, accepted-students days, and orientation events. As higher ed shifts to a new hybrid model incorporating both virtual and in-person events, are you doing everything you can to reach prospective students with your video content?

In this hourlong, live webinar, mStoner and PlatformQ Education team up to help enrollment marketers get their best return on investment for video events.

Are you ready to integrate video content into your prospective student recruitment strategy? REGISTER

The California Consortium for Inclusive Doctoral Education (C-CIDE) is hosting its next public event March 22, 2021 from 10am-11:15amPT — this time on the topic "Using Data for Equity in Graduate Education." Please see the attached flyer for additional details, and register by March 18 at bit.ly/GradEdEquity

We look forward to seeing you!

Sincerely, on behalf of the C-CIDE leadership team,

Julie Posselt & Maria Romero-Morales

Virtual Events Webinar Series
March 17 and 18, 2021 | 3:00 pm ET | 12:00 pm PT

Last year, StudentBridge partners hosted over 50 virtual events as college campuses pivoted from in-person to online. This webinar series, and supporting resources, will highlight how our partner schools conducted their online events as we continue to plan, create and host even more virtual events this year.

Wednesday, March 17, 2021 at

3 p.m. ET

Virtual Admitted Student Day Case Study featuring The University of North Carolina at Charlotte (UNCC)

Join us for this live, 45-minute webinar where Katy Ball, Customer Success Team Lead, and Lauren Grimes, Assistant Director of Admissions at UNCC, will discuss their Virtual Admitted Student Day event. We will share:

• Details about the Pre-COVID Event

• Expectations for the Virtual Event

• Results of the Virtual Event

• Lessons Learned and Future Plans

Even if you aren't able to attend at this time, the recording of the webinar along with poll results will be shared with all registrants after the session.

Register Now

Thursday, March 18, 2021 at

3 p.m. ET

Virtual Orientation Case Study featuring Southwestern Law School

Join us for this live, 45-minute webinar where Alyssa Brant, Customer Success Manager, and Hillary Kane, Chief Communications and Marketing Officer at Southwestern Law School, will discuss their Virtual Orientation event. We will share:

• Details about the Pre-COVID Event

• Expectations for the Virtual Event

• Results of the Virtual Event

• Lessons Learned and Future Plans

Even if you aren't able to attend at this time, the recording of the webinar along with poll results will be shared with all registrants after the session.

Register Now

We hope you will join us for these interactive, online workshops - and please help share the following information with your campus communities and networks. All Spring 2021 sessions will be held on Zoom. Registration is required, and group size will be limited to ensure a welcoming and participatory experience. We suggest signing up early, as MEP sessions often fill to capacity. For more information, please see the attached flyer or visit us online: mep.berkeley.edu.

SPRING 2021 WORKSHOPS FOR STAFF

Looking In / Looking Out: Exploring Workplace Diversity

February 22 2:00 - 4:30pm (Section 1 - Register)

February 26 9:00 - 11:30am (Section 2 - Register)

First Take / Second Look: Exploring Unconscious Bias

March 19 9:00 - 11:30am (Section 1 - Register)

March 29 2:00 - 4:30pm (Section 2 - Register)

Let's Talk: Engaging in Cross-Cultural Communication

April 19, 2:00 - 5:00pm (Section 1 - Register)

April 23, 9:00am - 12:00pm (Section 2 - Register)

May 11, 9:00am -12:00pm (Section 3 - Register)

Register at https://uc.sumtotal.host. Use BEEQI to search for workshops, or click on the links above to register for individual workshops. To accommodate maximum participation, we will run 2-3 different sessions of each workshop. Please register for only one session per workshop topic!

If you require an accommodation for effective communication (ASL interpreting/ captioning, etc.) or other accommodations to fully participate in these events, please visit access.berkeley.edu/home or contact Deborah Gray at debgray@berkeley.edu with as much advance notice as possible, and at least 7-10 days in advance of the event.

Questions? Contact us at mep@berkeley.edu.

Please take a look at and/or share with your networks information about the upcoming offering for BPM Executive Coaching Program for current people managers.

• Application is due March 1, 2021

• This cohort runs April 2021-January 2022

Please contact Ying Kuah (ying.kuah@berkeley.edu) and Colin Gerker (colinje@berkeley.edu) with any questions.

Feb 25, 2021 4 PM CEST / 10 AM CET

Join us for part one in our Student Recruitment Best Practices series to to get tips from our experts to master your lead nurturing strategy.

Register for FREE event

With many students unable to visit your campus, video storytelling is the next best way for them to get a true sense of your school, campus and community. Getting an insider's view and perspective has become even more critical as prospective students wonder what life on campus is like during the pandemic.

So, what type of video do students actually want to watch? Which are the most effective at helping students get a sense of the "fit and feel" of your school?

Join us for this live, 45-minute webinar where Monique Villalona, Senior Account Executive, and Chris Showalter, Lead Video Producer, will share:

• exactly what students want to see

• characteristics of compelling video

• do's and don'ts of video creation

Even if you aren't able to attend at this time, the recording of the webinar along with poll results will be shared with all registrants after the session.

Register Here

To: Staff (UC Berkeley)

Back by popular demand, Berkeley People & Culture is hosting another Talent Management Exchange event on Friday, November 20th. This event offers a 25-minute virtual appointment with a UC Berkeley Talent Acquisition Advisor. A recruitment appointment is especially helpful to those staff members who are seeking tactical advice regarding searching and applying for job opportunities on campus. You may choose one of the following areas to receive consultation:

• Resume writing tips and how to showcase your transferable skills

• Tips and best practices on preparing and shining during interviews

• General consultation about succeeding in your job search on campus, and being qualified for your next opportunity

To book your virtual 25-minute appointment use the following link: https://www.wejoinin.com/sheets/hxnia

Any questions, please contact Tara Hertstein, Talent Acquisition Advisor with Berkeley People & Culture.

How do content strategy, content ops, and governance fit together?

Beautifully executed design is only half the battle of accurately elevating your college or university’s brand online. Design should be paired with quality content to deliver an engaging user experience on your new .edu.

In this hour-long, live webinar, experts from mStoner and GatherContent dive deep into content strategy, the role of governance, and how best to manage your institution's content operations.

WHEN: Tuesday, October 27 at 2:00 p.m. EDT / 11:00 a.m. PDT

COST: Free, registration required.

Can’t make the live presentation? All registrants will receive timely access to the session recording. Sign up and watch on demand.

Build skills in design, video, photography, illustration, UI, and UX. Improve your career and creative process. MAX is a free virtual event. Oct 20–22.

Make plans to join us for a uniquely immersive and engaging digital experience, guaranteed to inspire. Three full days of luminary speakers, celebrity appearances, musical performances, a global collaborative art project, and 350+ sessions — and all at no cost.

Register now to build your schedule and get sponsor giveaways: https://max.adobe.com/

Dear BIG colleagues,

We are thrilled to announce Courageous Conversations, our upcoming event on September 24th, developed in partnership with the Robertson Center for Intercultural Leadership. This event is open to all UC Berkeley faculty, staff, and administrators, so please feel free to circulate to others. Due to the campus' IT security policy and the sensitive nature of this topic, Zoom details will be shared separately with those who RSVP.

Courageous Conversations Workshop

Event Details | Flyer | Google Calendar (bCal) | RSVP

Speaking up and speaking out about racism and white supremacy has become a priority for organizations and institutions across the globe, including here at UC Berkeley. However, when it comes to confronting the ways racism shows up in our everyday lives and relationships, it can be difficult to create environments where people can be truly courageous in their own growth and encourage the growth of others. In multinational/multicultural environments, this is further complexified, yet equally critical. In this session, we will focus on skills and practices for higher education professionals working with international students and colleagues to engage in difficult conversations about crucial topics related to race and anti-racism. The intention of this session is to lay the groundwork for pursuing conversations in your workplace and your life.

Facilitators

Grace Michel - Assistant Director, CIL

Grace shapes CIL's strategy, designs programs and curricula, and facilitates custom leadership development workshops and trainings for diverse clients. Grace has spent over 15 years working with NGOs and educational institutions in the US, Latin American and Southeast Asia helping learners from youth to executives build skills to communicate effectively across cultural differences, manage conflict, lead with emotional intelligence, and innovate for social impact.

Briana Bellamy - Intercultural Training Specialist, CIL

Briana Bellamy draws on over 10 years of coaching and facilitation experience rooted in intercultural leadership and adult development, somatic psychology, popular education, restorative justice, and equity and inclusion with a global lens. She also serves as a founding board member of the Healing and Reconciliation Institute (HRI), a non-profit using evidence-based reconciliation tools and practices to heal racial and historical divides.

This workshop is the first part of the multi-faceted event series we have planned for this fall, wherein we will explore the intersections of race, equity, and inclusion in the context of the University's international work. This idea originated from a BIG leadership meeting following the murder of George Floyd wherein we felt compelled to utilize our platform to stand in solidarity with the Black Lives Matter movement and engage the population best poised to influence students' formative cross-cultural experiences: UCB staff and administrators who develop, design, lead, recruit, and advise on internationally-focused programs. Instead of a generic statement of solidarity, we wanted to intentionally use this opportunity to create a thought-provoking professional development event series that explores this topic from different angles.

We welcome any comments, questions, or suggestions you may have about this workshop or the event series more broadly. We look forward to hopefully seeing you on the 24th!

Best regards,

Katrina Koski, MDR (she/her)

Global Engagement Coordinator

Global Engagement Office

University of California, Berkeley

Berkeley, CA 94720-2300

The INBOUND Conference is a community of people who are passionate about marketing, selling, and delighting customers in an inbound way, organized by Hubspot.

The starter pass is free and the Powerhouse pass is $89. Learn more and register: https://www.inbound.com/register

Salesforce is excited to be bringing you a series of events this year, focusing on product, industry, roles, and thought leadership. So let's all keep learning. New events are being added all the time. Check back here and stay up to date: https://www.salesforce.com/events/

People & Culture, in cooperation with UC Berkeley Extension, is proud to announce that we have enhanced the University Extension Sponsored Tuition program.

Sponsored Tuition is a career development initiative spearheaded through a partnership between People & Culture and UC Berkeley Extension which provides tuition assistance for eligible employees. UC Berkeley People & Culture will cover the course fees for employees to take UC Berkeley Extension courses. Course choices include all UNEX courses, except intensive/international programs such as boot camps and concurrent enrollment courses.

Learn more: https://hr.berkeley.edu/sponsored-tuition

• [Webinar] The New Virtual Student Journey – Changing Dynamics as a Result of Coronavirus

• [Webinar] What the Future Holds for Higher Education after Covid-19

• [Webinar] Responding to Coronavirus: Initial QS Survey Insights from Students and Universities

• [Report] The Impact of Coronavirus on Global Higher Education

• [Report] Improving Your Crisis Management: How to Future-Proof Your Student Mobility in Times of Crisis

• [Blog] How to Utilize Virtual Events for Your International Student Recruitment

• [Blog] Italian Institutions Reveal Their Coronavirus Insights: An Interview Series

Higher education institutions are among one of the many industries most disrupted by COVID-19. Enrollment marketers have been forced to innovate and implement new strategies and tactics to ensure they meet their yield goals while also attending to the needs of current students.

Earlier this month, mStoner assembled a panel of five higher education experts to discuss enrollment marketing strategies, how they’re dealing with the current COVID-19 situation, and how they’re communicating with prospective and current students during these times of social distancing.

We’ve gathered five strategies, one from each of our panelists, that enrollment marketers can start implementing today.

READ ON

Refining Your Out-of-State Recruitment Strategy

May 18 - 20, 2020 | New Orleans, LA

Hone and bolster your out-of-state recruitment strategy to strengthen your enrollment funnel.

As the enrollment market becomes increasingly competitive, more institutions are working to develop or strengthen their out-of-state recruitment strategies to meet their enrollment goals.

Join us at this highly interactive conference to identify improvements you can make to out-of-state recruitment plans in order to maximize your chances of success and return on investment. Whether you’re entering out-of-state markets for the first time or doubling down on your efforts in this area, this practical, hands-on program will provide you with the tools, strategies, and best-practices you need to grow your out-of-state student body.

You will walk away with new ideas and a stronger, more refined multi-channel out-of-state recruitment strategy that you can implement when you return to campus.

See the agenda here.

Come with an Out-of-State Recruitment Market in Mind

To maximize the impact of working sessions, we encourage you to attend with specific out-of-state recruitment markets in mind so that you leave with a tailored plan to bring back to your campus.

Who Should Attend

This training is designed for professionals in charge of overseeing out-of-state recruitment strategies. Whether you want to strengthen your current strategy or build out an entirely new plan, this conference will provide you with a framework and tactics to help move the needle at your institution.

Vice Presidents, Directors, and Associate Directors of Admissions and/or Enrollment Management from small and mid-sized private institutions and regional public universities based in the United States are encouraged to bring their teams for the most impactful experience.

Learn from our Expert Faculty

• Amy Tiberio, AVP for Enrollment Management & Marketing, Roger Williams University

• Lauren Scott, Senior Associate Director of Admissions, UNC Wilmington

Get the most out of this program by bringing your team! Tiered pricing is available.

May 1, 2020

10:30am-12pm (PDT) | 1:30-3:00pm (EDT)

BROADCAST LIVE VIA ZOOM

Zoom login information will be sent with your RSVP.

RSVP

Join us for a webinar and discussion addressing recruitment and admissions challenges facing graduate education in light of COVID-19. Panelists will present research and institutional responses that, together, highlight paths for administrators and faculty toward equitable enrollment management.

We will address two questions:

• How should we communicate with incoming and prospective students given universities' quickly changing policy landscape?

• How can we design holistic review processes that account for new variations in applicant grades, experiences, and obstacles during this time?

It’s normal during crises for constraints to limit choices. But crises are also moments for culture-building, and our networks are rich with principles, data, and examples that can empower leaders to act with creativity and confidence.

Panelists:

• Fatima Alleyne, Director of Faculty Engagement for Equity and Inclusion, UC-Berkeley College of Engineering

• Michael Bastedo, Professor & Director, Center for the Study of Higher and Postsecondary Education, University of Michigan

• Sara Xayarath Hernandez, Associate Dean for Inclusion and Student Engagement, Cornell Graduate School

• Julie Posselt, Associate Professor and Director, IGEN Research Hub, University of Southern California

Using Video Effectively in Recruitment Marketing

April 30, 2020 | Webcast, $450.00

Learn to reach prospective students more effectively by choosing the right video channel.

Video is an essential recruitment marketing tool in higher education. However, with video now embedded into social media platforms like Facebook and Instagram (as well as conventional options like YouTube), you may struggle in deciding which channels you should use to reach prospective students – and how you should use them.

Join us for a webcast that will teach you how to integrate more video content into your recruitment marketing efforts with best practices for:

• Facebook/Live

• Instagram/Live/Stories/IGTV

• YouTube

• Snapchat

• TikTok

Throughout this online training, you will hear success stories and see examples of how our experts are using video in recruitment marketing at their own institutions.

Who Should Attend

This webcast has been designed for enrollment management, admissions, and marketing professionals who would like to:

• Increase their use of video (both live and on-demand) in recruitment marketing efforts, and

• Gain new ideas and inspiration from examples of what other institutions are doing.

Presented by: Sonja Likness, Director, Social Media and Content Strategy, Duke University & Lindsay Nyquist, Director, Digital Communications and Adjunct Faculty, Fort Lewis College

Thursday 23 April at 10:00 EDT / 15:00 BST / 16:00 CEST

If you are unable to attend the live webinar you will be sent a recording afterwards.

This webinar will examine the latest data from QS’ student and university surveys to examine how students and universities are responding to coronavirus, as well as reviewing the potential impact and how the sector might respond.

This webinar will be co-presented by Matthew Robb (Partner at EY-Parthenon) and Paul Raybould (Director of Market Intelligence at QS).

Please fill out the short form to reserve your place.

mStoner Enrollment Marketing During COVID-19 Panel - Register

How are higher ed professionals navigating enrollment and marketing hurdles during the COVID-19 crisis? Hear this expert panel share and discuss solutions on Thursday, April 2 at 10:00 am PDT:

• Deborah Maue - Vice President for Marketing and Communications, Aurora University

• Courtney Minden - Vice President of Enrollment Management, Babson College

• Aimee Patton - Director of Digital Marketing, Park University

• Gil Rogers - Executive Vice President, PlatformQ Education

• Voltaire Santos Miran - Chief Executive Officer & Head of Client Experience, mStoner, Inc

If COVID-19 threw a wrench in your plans, your company is not alone! Pivoting everything to remote work and online shopping has been difficult. It’s especially difficult for people with disabilities if they cannot access your digital content.

We are here to share some of our expertise during this transition to reliance on web & mobile for everyday activities. In Webinar #2 of the three-part series - Making Communication Accessible for Remote Audiences - you'll learn how to verify that your emails and social media posts are fully inclusive.

Watch live as we test an inaccessible email and share common issues, then see how quick and easy it can be to create one that is accessible. You'll also learn how to add alternative text to images on the major social media platforms.

The Making Communication Accessible for Remote Audiences webinar series was designed to give YOU practical tips for ensuring online content such as presentations, emails, social media, and documents are fully inclusive and accessible.

Leveraging Social Media in the Admissions Process: March 25 – 27, 2020 | New Orleans, LA

$1,495 through March 6

It comes as no surprise that high school students are increasingly shifting their college searches on social media. This trend compels more and more institutions to leverage innovative social media tactics in their recruitment processes in order to engage with a wider group of prospective students.

Join us for a highly tactical and hands-on training, where our expert faculty will discuss social media’s rising role in recruitment strategies and help you focus in on the nuts and bolts of elevating your work on specific social media channels.

Take a deep dive into top platforms

During this program, you will delve into each of the most popular social media platforms – Facebook, Instagram, Twitter, and YouTube – and examine how you can maximize your institution’s presence and activity through these channels to enhance your admissions funnel. We will cover:

• An overview of the platform and its in-app tools that can be utilized for recruitment

• Best practices for leveraging the platform at various points in the admissions funnel

• Challenges to consider

• Organic vs. paid content

• Institutional examples of success

• Measuring ROI within the platform

Explore the latest trends

What worked two years ago isn’t necessarily going to make you successful in reaching Generation Z. This conference will provide examples of tactics that that have been successful at a variety of institutions and give you the opportunity to share your own successes and challenges.

Learn from the best

As part of this program, you will have the chance to share successes you’ve had using social media in your admissions process or bring new ideas you want to vet with our experts and your peers. You will hear inspiring case studies from peer institutions that you can use to revitalize your own work.

Who Should Attend

This training is designed for campus constituents who want to leverage social media within their admissions process. The content shared will be beneficial for Enrollment Management professionals, as well as those Marketing/Communications professionals who partner with their Admissions colleagues to assist in student recruitment. Teams that represent both Admissions and Marketing/Communications are encouraged to attend together.

Note: The content and case studies at this event are focused exclusively on undergraduate admissions at community colleges and 4-year institutions.

15 Tips to Engage Gen Z in Your Communications: March 26, 2020 | FREE Webcast

Communicate with Gen Z in a way that speaks to them.

Presented by: Felisha Weaver, Director of Publications & Creative Services, Arkansas Tech University

Leading with Social-First: An Innovative Approach to Content Creation

March 24, 2020 | Online

Re-think your content strategy for the digital generation.

Presented by: Tony Dobies, Social Media Director, West Virginia University

The Technology and Systems Training program offers professional development courses to all campus employees with a results-oriented focus on productivity, process improvement, project management, business intelligence, automation, multimedia, and web technologies.

• Registration is free for all employees.

• The course catalog features over 30 custom-designed workshops.

• No prerequisites are required for any of the curriculum.

• Learning objectives are targeted to specific performance goals, allowing learners to create their own custom learning path.

• Sessions are 1.5 to 2.5 hours in duration.

• Classes are facilitated by UC Berkeley Human Resources instructors.

• Offerings are available at multiple campus locations and also delivered online in virtual classroom webinars.

New courses have just been added to the catalog and the class schedule has sessions available through April 2020.

Please visit hr.berkeley.edu/tech to view the current course catalog and schedule of classes.