The Judgment & Decision-Making Research Lab at UC Berkeley explores consumer behavior , psychology, and behavioral economics to study how people make choices, form biases, and assess risks in real-world decision-making.
The Judgment and Decision-Making Research Lab at UC Berkeley, led by Professor Ellen Evers, explores the cognitive science, psychology, consumer behavior, and behavioral economics behind human decision-making, biases, and judgment formation. Our research investigates how people make choices, form opinions, and assess risks in contexts like consumer behavior, social interactions, and economic decision-making. By integrating cognitive psychology, social psychology, and experimental behavioral research, we seek to understand the underlying mechanisms of human behavior.
The lab conducts online and in-person experiments to test decision-making theories, focusing on areas such as heuristics and biases, risk perception, moral and ethical decision-making, and social influences on judgment. Our studies involve experimental design, data analysis, and insight generation, helping us understand why people make certain choices and how external factors influence decision-making.
