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Dighum 100 Final Project Group 16
Have you ever been annoyed by the ads you’ve encountered when you are enjoying your social media streaming time😥?
You're not alone🫡! As users of various social media platforms, we are constantly bombarded with advertisements tailored to us based on complex algorithms. But have you ever stopped to think about the deeper implications of these ads?
Introduction
Introduction
Our project delves into the intricacies of social media advertising, focusing on gender bias and racial representation. We examine how different brands and companies utilize platforms like Instagram, Facebook, and Twitter to target their audiences, and whether these advertisements perpetuate stereotypes or offer a more inclusive representation. By analyzing the data, we aim to uncover patterns and biases that exist in social media advertising and understand their broader societal impact through the lenses of Feminist Theory and Critical Race Theory.
WHAT ARE WE FOCUSING ON ?
Gender Bias and Racial Representation: Investigating how social media advertisements reflect or challenge existing gender and racial stereotypes.
Diverse Social Platforms: Analyzing advertisements on popular platforms like Instagram, Facebook, and Twitter, chosen for their visual impact and widespread use.
Variety of Brands: Examining ads from a broad range of companies and brands to ensure a comprehensive analysis that captures various industry practices and trends.
WHY IS IT IMPORTANT ?
In today's digital age, internet advertising has become a crucial tool for business marketing. Understanding the biases in social media advertising is essential because these ads shape public perceptions and reinforce societal norms! Advertisements are powerful tools that influence consumer behavior and societal values. By revealing gender and racial biases in these ads, we can encourage brands to adopt more inclusive and equitable advertising practices. This not only promotes diversity but also ensures that all consumers feel represented and valued in the media they consume. And to recognize and challenge the stereotypes and biases perpetuated through these platforms!
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