Professor Salisbury received her Ph.D. from the Ross School of Business at the University of Michigan, her M.S. and MBA from Rensselaer Polytechnic Institute, and her B.S. from the University at Albany. Before joining the Boston College faculty, she taught at the University of Michigan and Xavier University in Cincinnati, Ohio. Prior to receiving her Ph.D., Professor Salisbury worked in the consumer products, automotive, and management consulting industries. She also served as a visiting scholar at the Consumer Financial Protection Bureau from 2020-2024.
Professor Salisbury’s general research interests are in consumer decision-making, with a primary focus on financial decisions, consumer protection, and choice. She has examined phenomena such as financial vulnerability, debt-related behavior, information disclosure, data privacy, credit scoring, and choice diversification. Her research has appeared in academic journals such as the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, Marketing Science, the Journal of Consumer Psychology, and the Journal of Public Policy & Marketing.
Professor Salisbury is an Associate Editor at the Journal of Marketing Research and has served as Associate Editor at the Journal of Public Policy & Marketing. She currently teaches Marketing Analytics and Marketing Research at Boston College’s Carroll School of Management.