About

Professor Salisbury received her Ph.D. from the Ross School of Business at the University of Michigan, her M.S. and MBA from Rensselaer Polytechnic Institute, and her B.S. from the University at Albany. Before joining the Boston College faculty, she taught at the University of Michigan and Xavier University in Cincinnati, Ohio. Prior to receiving her Ph.D., she worked in the consumer products, automotive, and management consulting industries. 

Professor Salisbury’s general research interests are in consumer decision-making, with a primary focus on financial decisions and temporal aspects of consumer expectations, preference, and choice. She has examined phenomena such as financial vulnerability, debt repayment, information disclosure, credit scoring, choice diversification, preference uncertainty, and customer satisfaction. Her research has appeared in academic journals such as the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, Marketing Science, the Journal of Consumer Psychology, and the Journal of Public Policy & Marketing. 

Professor Salisbury is a Visiting Scholar at the Consumer Financial Protection Bureau and serves on the Editorial Review Boards of the Journal of Public Policy & Marketing and the Journal of Consumer Affairs. She currently teaches Marketing Analytics and Customer Research at Boston College’s Carroll School of Management.