Our brand, our story

Bardstown City Schools is part of the fabric of our city and a cornerstone of this community. Our school district is guided by the Bardstown Way. We believe an education must be personalized -- developing the heart, mind and body of every child. We strive for excellence, never settling for mediocrity. We believe through innovative teaching and offerings, Bardstown students enjoy their education journey and are better prepared for their future. We love each other and celebrate diversity.

More than just a logo, colors or tagline, the Bardstown City Schools brand represents the core of who we are—from what it feels like to be a part of the Bardstown family to the interactions that our staff have with students, families, alumni and supporters.

LOGOS

The foundation of our brand.

Colors

Our face to the public.

typography

The voice of our brand.

athletics

Our brand is an emotional driver within our athletics programs. It is a visual touchstone for athletes, coaches, parents and spectators alike. Proper representation is important as it can bind a campus community together for a sense of pride and identity.

EXTRACURRICULARS

Representation of our school is especially important with our extracurricular clubs. Just like athletics, our clubs participate in many activities and events outside of school, so it's important that we are easily identified by our branding.

SIGNAGE

Branded signage conveys our identity, promotes brand awareness, communicates key messages and information, and helps people navigate to and identify our buildings. Wayfinding systems help our students, staff, and visitors find their way in and around our buildings.

SPIRIT WEAR

School Spirit wear creates a sense of identity and community amongst the students, parents, staff and alumni of Bardstown City Schools! We can show our unity and support for Bardstown City Schools by wearing spirit wear that adheres to our guidelines from our Branding Tool Box.

Brand Message

Defining a brand is much more than assembling a collection of logos, savvy slogans, and catchy taglines. A brand—specifically the Bardstown brand—is deeply rooted in our values. It's The Bardstown Way that sets us apart.

TEMPLATES

BCS brand templates are available for faculty, staff and students to create marketing communications that adhere to our brand standards. Find desktop wallpapers, email signatures, electronic stationery, google slide decks and more!