LPGA Style Evolution: From the Founders to Modern Performance Wear, 1980’s-1990’s, LPGA
Helen Hicks at Salem Country Club, 1932, Digital Commonwealth
The founders of the LPGA felt a responsibility to fight for women’s rights to compete in golf.
"And [the founders of the LPGA] show what is possible, which is precisely what the founders did against very vocal resistance and little financial support. They groomed their own courses. They funded their own tournaments. They had to saw off their clubs to make them fit. They drove thousands of miles just for a chance to play where they weren't even allowed in the clubhouses. As Marilynn Smith says, ‘We were supposed to be married and have children. It wasn't normal to have a woman on the golf course” (Glock).Before the LPGA women had to create their own opportunities to compete on the golf course. Women such as Alice Bauer, Patty Berg, and Bettye Danoff felt the responsibility to improve women’s golf by creating the LPGA. With the LPGA the women’s golf industry made it possible for women to enjoy golf.
With the LPGA the women’s golf industry made it possible for women to enjoy golf. Women were responsible for promoting and organizing LPGA events.These founding women wanted to establish a professional league for women golfers, creating opportunities and legitimizing the professional status of women's golf.”
“Since its inception, the LPGA's primary role has been to organize and promote professional golf events for women” (“On Par With the Past: A Deep Dive Into the History of Women's Golf”).
Women had to promote their own events for the LPGA like the U.S. Women’s Amateur championship which only had 13 entries but grew over time. Women had the responsibilities of promoting and organizing the LPGA and events.