Ongoing Ph. D. thesis

1. 1. 1. Ms. U.Priyanka, Ph. D Research Scholar (Full-Time): Title of the Research :Strategies for Digitalisation and Marketing of Select Geographical Indication (GI) Tagged Products

      2. Mrs. K. Kadambari, Ph. D Research Scholar (Part -Time): Title of the Research : A Factual Study on the Role of Innovation Entrepreneurship Development Centre in instilling an innovativ entrepreneurial Culture among Youth with Special Reference to Palakkad and Thrissur District Kerala

      3. Mrs. Sindhu. R , Ph. D Research Scholar (Part -Time): Title of the Research : A Study on Integrated Management Approach - Management By Spirituality in Managers of Manufacturing and Services Industries in Kerala

PG Projects Awarded

• Ms. K.S.Divya, (10PMF05) – Title : Usage of Credit Cards in Indian Bank – An Empirical Study of Coimbatore, Area - Banking, Year - 2012

• Ms. M.A Vikashini, (11PMF20) - An Evaluative Study on Investors Perception Towards Mutual Funds in Tirupur District. Area – Finance, Year - 2013

• Ms. T. Malarmozhi, (11PMF10) – Title: Impact of Online Trading on Stakeholders in Coimbatore – An Empirical Study. Area – Finance, Year - 2013

• Ms.Srividhya Ms.Priyadharsini.K (12PCO019) – Title : Mobile Banking Transaction In Coimbatore- An Empirical Study With Special Reference To Indian Bank. Area – Banking, Year – 2014.

• Ms.Manju.R (12PCO010) – Title: Awareness And Perception Of Internet Banking Security Among The Customers Of Indian Bank, Coimbatore-An Evaluation Study. Area – Banking, Year - 2014

• Ms.Pongudi (14PCO012) – Title: - Green Banking Challenges And Opportunities Among Selected Bank Customers of Coimbatore District – An Explorative Study. Area – Banking, Year - 2015

• Ms.Saraswathi . R (17PCO014) – Title: A Study on Profitability and Dividend Distribution of Selected Cement Industries of India. Area – Finance, Year - 2018

• Ms.Nithya . K (17PCO008) – Title: A Study on Capital Structure of Selected FMCG Companies. Area – Finance, Year – 2018.

• Ms.C.Kanchana (18PCO007) - Role of Pradhan Mantri Gramin Digital Saksharta Abhiyan ( PMGDSA) in Rural Development and its Association with Poverty and Digital Literacy. Area – Finance, Year - 2020

• Ms.E.Saranya (18PCO016) – Title: Beneficiaries of Pradhan Mandhri Credit Scheme (PMCS) and its Role in the Economic Development of Powerloom Weavers. Area – Finance, Year - 2020

• Ms. Pavithra. S (19PCO010), Title - Digital Marketing and Cyber Security Issues among the Women Entrepreneurs. Area – Marketing, Year - 2021

• Ms.M.Nancy (19PCO009), Title - Impact and Usage of Swadeshi Apps for Digital Marketing Strategy Among the Youth. Area – Marketing, Year - 2021

Mini Projects /Group Projects/UG Project Awarded

• Ms. Saraswathi.R (17PCO014), Ms. Sharmila.R (17PCO015), Ms. Sree Ms. Vidhyaambigai K.K (17PCO016) and Ms. Shri Shyamala Ms. Keerthi Vardhani.S (17PCO017), Title: e-CRM Strategies and Techniques adopted in Textile Industries, Coimbatore – an Empirical Study, Area – Marketing, Year - 2018

UG Projects Awarded

01. Ms.M.Raisa Dhasleema ( 17UCP038) - Beneficiaries and Performance of Pradhan Manri Matru Vandhana (PMMV) Yojna, 2020

02. Ms. M.Ramya (17UCP040) -Role of Sukanya Samridhi Yojana in Education System - Its Influence on Girls Childrens, 2020

03. Ms.S.Ranjani (17UCP041) -Impact of Cyber Surakshit Bharat Yojana, 2020

04. Ms. A.Rizwana Fathima (17UCP042) - Sharva Shiksha Abhiyan, 2020

05. Ms. S.Sambavi (17UCP043) - Rashtriya Swashtya Bima Yojana, 2020

06. Ms. K.Santhiya (17UCP045) -Digital Library Impact on Learning Management Styles among Youth, 2020

07. Ms.M.Sharanya (17UCP046) - Vya Vandana Yojana Awareness and its Impcat on senior Citizens, 2020

08. Ms.M.Shobana (17UCP047) - Impact of Swachh Bharath Mission in Rural Development, 2020

09. Ms. P.Sindhu (17UCP048) - Role of Ayushman Bharat Yojana (ABY) in Tirupur Hospital and its Impact on Senior Citizens, 2020

10. Ms. Sitthi Razenath (17UCP049) - Performance and Beneficiaries of Mahatma Gandhi National Rural Employment Guarantee Scheme (MGNREGS) in Kuniyamuthur, 2020

11. Ms.N.Sneha (17UCP050) - Efficiency of Pradhan Mantri Awas Yojna (PMAY) in the Economic Development of Households of Kinathukadavu Panchayath, 2020

12. Ms. S.Sneha (17UCP051”) - Awareness and Usage of Digital Signature among the Bank Customers of ADU Campus, 2020

13. Ms.G.Lakshna (18UCP023) - Reimbursement Strategy for Women Kotak Life Preferred e-Term Plan (KLEP) Policy Holders, 2021

14. Ms. K.Meeju (18UCP026) - Impact of Artificial Intelligence in association with the Customer Centric Approach in Banking Sector, 2021

15. Ms.M.Manzil Marliya (18UCP025) -Awareness and Perception of E-Wallet for the Digital Marketing among the Youths, 2021

16. Ms.M. Madhumathi (18UCP024) -Behavioural Analytics to Detect Potential and Real-Time Cyber Threats among the Youth, 2021

Books (03)

1. Dr. V. Vimala - Impact of Plastic Money on Bank Customers , ISBN No. 978-93-5268-347-5, Raja Rammohun Roy National Agency for ISBN Department of Higher Education MHRD Government of India [Printed by Bonfring Publishing Private Limited Coimbatore]

2. Dr. V. Vimala and Dr.K.S.Sarala - e-Money and Financial Behaviour of Bank Customers , ISBN No. 978-93-8951-522-0, Raja Rammohun Roy National Agency for ,ISBN Department of Higher Education MHRD, Government of India. [Printed by Bonfring Publishing Private Limited Coimbatore]

3. Book Edited - 01 : The 5^th International Conference on Development Policy – Transfer of Technology for sustainable Growth and Development: Lessons and Experiences, Edited by Dr. K.T. Geetha and Dr. V. Vimala, SciTech Publications (India) Private Limited, Chennai, ISBN No. 978 81 8371 70

Book Chapters (35)

1. Bank Account Fraud Protection: A Case Study of Syndicate Bank, Bhadravathi, Globalisation and Consumer Protection – Research Center for Consumerism, ISBN No.: ,978-81-905380-1-5, PP. No. 448 – 459 , January 2011

2. Consumer Protection in Bus Transportation, TCS – Koppa: A Case Study, Globalisation and Consumer Protection – Research Center for Consumerism, ISBN No.: 978-81-905380-1-5, PP. No. 454 – 455 , January 2011

3. Sustainable Fisheries in Bhadra Reservoir Project: SWOT Analysis , Renewing Business Trends in Post Recessionary Economy, ISBN No.: 978-93-81361-19-1, PP. No. 51 – 57 , 18 – 19 March, 2011

4. Market Structure and Promotion Strategies for Banking Services – An Empirical Study of Bhadravathi Town, Contemporary Issues in Services Marketing – Challenges for 21^st Century (CISM) ,ISBN No. 978-81-89630-44-7, PP. No. 71 – 86 , April 2011

5. An Evaluation of Prime’s Minister’s Employment Generation Programme (PMEGP) in Shivamogga District , Edited Book – Entrepreneurship and Business Development in India, Excel India Publishers, New Delhi, ISBN No.: 978-93-81361-46-7, PP. No. 128 – 140 , November 04, 2011

6. Mobile Banking Services and Mobile Transactions in SBI – A Preliminary Study in the Bhadravathi Town, Edited Book - Innovations and Challenges in Business Horizon, ISBN No. : 978-93-5051-327-9, PP. No. 210 – 226 , November 29, 2011

7. The Efficacy of Core Banking Solution in SBM, Shankaraghatta: An Evaluative Study, 08 – 10^th, December 2011.

8. Indira Awaas Yojana (IAY):Performance and Evaluation in Coimbatore District, Allied Publisher – Edited Book by Creative, Innovation and Entrepreneurship, Dr. U. Jerinabi and Dr.P.Santhi, ISBN No. 978-81-8424-802-9, 173-185, 16 – 17, February 2012

9. Perception of Credit Cards in Bhadravathi: An Empirical Study, ISBN No. Accepted, 24^th February 2012

10. Attitudes and Satisfaction towards Debit Cards among Post Graduate Students – A Study with reference to Shivamogga District, UGC Sponsored Three-Day National Conference on Information Technology and its Implication on Banking Sector: Challenges and Prospectus organized by Department of Studies and Research in Commerce, University College, Mangalore, NIL , 17 – 19, April 2012.

11. An Empirical Study on Perception towards E-Banking in State Bank of Mysore, Edited Book by Dr. Hiremani Naik entitled Indian Business Scenario and Jobless Growth – Concerns and solutions, ISNB. No. 978-93-5051-836-6, PP. No. 102 – 108 ,10 – 11,May 2012

12. The Impact of ICT on Rural Women Entrepreneurs in India: A Study, National Conference on Economic Growth through Innovative Entrepreneurship , 5^th May 2012

13. Green Marketing in Coimbatore City: An Empirical Study, Edited Book by Shiva Shankar K.C. entitled New Paradigm and Perspectives for Business Excellence, ISNB. No. 978-81-924393-6-5, PP No. 132 – 145, 4^th August 2012

14. FDI In Multi-Brand Retail: A Paradigm Shift In The Indian Economy, Retail Sector in India: Opportunities and Challenges , 25^th August 2012

15. State Express Transport Corporation (SETC) Bus Services in the Development of Transportation Infrastructure: An Empirical Study of Coimbatore, 65^th Annual Commerce Conference, All India Commerce Association 2012,9^th – 11^th, November 2012

16. The Impact of Plastic Money on Bank Customers in Karnataka: An Empirical Study, Two – Day 12^th Consortium of Students in Management Research (COSMAR) 2012 organized by the department of Management Studies, Indian Institute of Science, Bangalore, 16 – 17 November 2012

17. The Sound Effects of Information Technology (IT) in the Indian Banking Sector – An Evaluative Study, Two-Day National Conference on Developing A Holistic Indian Management System, Department of Post- Graduate Studies in Research in Business Administration, Institute of Management Studies, Kuvempu University, November 22 – 23 2013

18. The Impact of Information Technology (IT) Adoption in the Banking Sector – An Empirical Evidence of the Selected Bank in the Coimbatore City. Three-Day 66^th All India Commerce Conference of the Indian Commerce Association and National Seminar on Inclusive Growth and Sustainability – Role of Commerce Education in India . December 05 -07, 2013

19. Capital Market Trading among the stakeholders of Coimbatore – An Empirical Study. 2^nd International conference on Emerging Trends in Finance and Accounting, Sri Dharmasthala Manjunatheswara Institute for Management Development (SDMIMD), Mysore, Karnataka. ISBN No. 978-81-922146-6-5, PP No. August 9 – 10, 2013

20. The Pragmatic Indications of Capital Marketing Trading Among the Stock Holders in Coimbatore. One Day (ICFSIC) – 2013: International Conference on Financial Services – Issues and Challenges rganized by P.K.R. Arts College for Women, Department of Commerce, Gobichettipalayam, Erode District, TamilNadu. August 13, 2013

21. A Study on Swanrnajayanthi Gram Swarozgar Yojana (SGSY) in Tamilnadu. Rural Women Entrepreneurship in India , Edited by Dr. Anitha H.S. ISBN No. 978-81-928540-0-7, PP No.205 – 220, 9 – 10 November 2013

22. E – Commerce And Its Application In E – Banking – An Empirical Study Of State Bank Of Mysore, Shankaraghatta. UGC Sponsored One – Day National Conference In Talented Issues In Information Technology, ISBN No.PP No.18, January 2014

23. Implementation of Information Technology (IT) in the Indian Bank, Coimbatore, UGC Sponsored One Day National Seminar On Recent Trends In Financial Services Invitation. ISBN No.PP No.21^st March 2014

24. Awareness Level of Vocational Training Education and Skill Development among the Selected Girl Students – An Evaluation,UGC Sponsored Two – Day National Symposium On Access and Participation of Women and Girls to Nutrition and Health, Education and Training Science and Technology, ISBN No. PP No.13^th – 14^th March 2014

25. Problems and Prospectus of Agriprenuership in the Malnad Region, UGC sponsored Two – Day National Seminar on Tourism Entrepreneurship: A Paradigm Shift in Global Economy. ISBN No. PP No. 5^th – 6^th March, 2015

26. The 5^th International Conference on Development Policy – Transfer of Technology for sustainable Growth and Development: Lessons and Experiences, Edited by Dr. K.T. Geetha and Dr. V. Vimala, SciTech Publications (India) Private Limited, Chennai, ISBN No. 978 81 8371 707 6, PP No. 1– 238 , September 2015

27. The Pragmatic Study on Responsiveness towards Vocational Education and Skill Development among the selected Girl students, New Dimensions of Management in the Globalized Era – 2016 Edited by Dr.V.Chinnaih, Dr. J.Vijayadurai Dr.K.Chandrasekaran Shanlax Publications, Madurai, ISBN No. 938597705-9/ 9789385977053 Page No. 187 – 190. March 2016

28. An Evaluative Study on Investors Perception towards Mutual Funds in Tirupur District, UGC Sponsored National Conference on Transition of Finance Sector for Sustainable Development, Edited by Dr.G.Santhiyavalli, Dr.P.Santhi and Dr.P.Deivanai, ISBN No. 938653712-5, Page No. 156 – 166 , April 2017

29. Foreign Direct Investment Flow into Indian Banking Sector – A Paradigm Shift, International conference on India’s Foreign Policy Transformation: Issues and Challenges (ICIFPT – 2017), ISBN No.9789386176691, Page No. 197 – 204 , March 2017

30. ASDF Global Awards V7.0 Association of Scientists, Developers and Faculties (An International Research Organisation of Higher Standards) Author Biography – Best Academic Researcher of the year 2017 , ISBN No. 9788193358429, P No. 31, 30.12.2017

31. SIAA 2018 South Indian ASDF Awards 2018 Author Biography – Best Academic Circuit Faculty Award, ISBN No. 9788193358443, P No. 42, 07.04.2018

32. IRSD Green ThinkerZ - Awards – 2018, 3rd International Conference on Interdisciplinary Research for Sustainable Development at Confederation of Indian Industry (CII), Chandigarh (UT), India. Green Thinkers Outstanding Educator Awards – 2018, for remarkable contribution in the field of Finance and Banking, Green Thinkers Outstanding Educator , 05.04.2019

33. Vedant Academics Bangkok awards – 2019, On the occasion of International Award Conference on Multi-Disciplinary Research and Application – 2019, International Association of Research and Developed Organization in association with Vedant College of Engineering and Technology, Kota, Rajasthan (India), Vedant Academics Bangkok Awards – 2019, Bangkok Best Educator, 05.05.2019

34. Dr.V.Vimala, The Pragmatic Evidence on Financial Health and Risk factors of the Farmers in Cauvery Delta one (CDZ) in Tamil Nadu, Contemporary Issues on Globalization & Sustainable Development, ​: Volume – II​, ISBN No.

35. Ms.U.Priyanka and Dr.V.Vimala, Application of Conjoint Analysis to Determine Consumer Preference of Geographical Indicated (GI) Products, Conference Proceedings on National Virtual Conference on Rejuvenation of Indian Economy in Pandemic Scenario, Bonfring Publications Private Limited, PP No. 212 - 217

Journal Publications (32)

1. Dr.V.Vimala, HRM in Indian Banking Sector: A Paradigm Shift, Annamalai International Journal of Business Studies and Research (AIJBSR) – Edited Book – Human Resources Management Practices for Organizational Growth, (ICMPSG – 2010),ISBN No.:978-81-90967-18-1.ISSN No. 975749x, Sl. No. 475, Journal No. 46867, PP. No. 104 – 115 July - 2010

2. Dr.V.Vimala, Emerging Challenges and Opportunities of Talent Management in Indian Banking Sector – A Case Study of State Bank of India, Shivamogga District Sri Krishan International Research and Educational Consortium – International Journal of Business Economics and Management Research: SKIREC – JBEMR (e-journal),ISSN No.: 2229-4848, Vol. 2, Issue 4, (April – 2011), 19 February, 2011,

3. Dr.V.Vimala, The Role of KSRTC Bus Services in the Development of Transportation Infrastructure: An Empirical Study of Shivamogga District, Asian Journal of Research in Social Science and Humanities and Asian Research Consortium, ISSN No. 2249-7315,Vol. 1 Issue 4, PP. No.,411 – 419,Volume 1, Issue 4 December 2011.

4. Dr.V.Vimala, Empowerment of Rural Women Entrepreneurs Through ICT in India: An Evaluative Study Entrepreneurship Business Review – Bi-Annual Refereed International Journal, Acharya’s Banglore B-School, ISSN No. 2229-7294, Volume – 2, No. 1, Sl. No. 370, Journal No. 44159, PP No. 18 – 25, January-June, 2012.

5. Dr.V.Vimala, The Use of Public Bus Services in the Development of Transportation Infrastructure: An Empirical Study of Coimbatore with special reference to SETC, International Journal of Social and Allied Research (IJSAR), Paper No. IJSAR-IN-VIM, Index Copernicus Journal Id: 8625[IC^TM Value: 72.14], ISSN No. 2319 – 3611, Vol. 1 (2) e-ISSN 2349-9311 Sl. No. 3611 Journal No. 64083, PP No. 101 – 106. February 01, 2013.

6. Dr.V.Vimala and Dr.K.S.Sarala, Usage and Perception of Plastic Money Among the Customers of Bank of India: An Empirical Study, Asian Journal of Research in Business Economics and Management – Impact Factor globally 0.376 (2011), Index Copernicus value (2011) – 5.09, ISSN No. 2250-1673 Volume 3, Issue 4 (April 2013), PP No. 14 – 20, April-2013.

7. Dr.V.Vimala and Dr.K.Sarala, The Impact of Information Technology Adoption on the Customers of Bank of India, Bangalore Urban – An Evaluative Study, IOSR Journal of Business and Management [International Organisation of Scientific Research (IOSR) – Journals], ISSN No. P-ISSN: 2319-7668, E-ISSN: 2278-487x, Volume: 17, Issue: 3, (Version – I), Sl. No. 472, Journal No. 46879, PP No. 39 – 44, March 2015.

8. Dr.V.Vimala, The Impact of Gender Neutrality on Trade and Finance in Coimbatore – A Pragmatic Study, IRACST – International Journal of Commerce, Business and Management (IJCBM), ISSN: 2319 – 2828, Vol. 5, No. 6,PP No. 48 – 60 November, 2016.

9. Dr.V.Vimala, Efficacy and Usage of ICT Tools for Quality Education and Learning among Selected Universities in Coimbatore District, Inter-Continental Journal of Finance Research Review, (UGC Sponsored 7^th International Conference on Development Policy – Leveraging Investment, Infrastructure and Intellectual Capital for Economic Development), ISSN No. 2347 – 1654 ,Vol. No. 5, Issue 5, Special Edition – I ,Impact Factor: 4.236, PP No. 76 – 93 ,February, 2017.

10. Dr.V.Vimala, The Efficacy of Digital Marketing Strategy on the Performance of SBI Services towards their Customers in Coimbatore. International Journal of Management and Social Science (IJMSS), Speak Foundation, 22490191, 23499761, Index Copernicus Journal id: 6913[IC^TM Value: 72.44], Vol. 7(1), Sl. No. 645, Journal No. 63251, PP No. 01 – 16 , November 2017.

11. Dr.V.Vimala, Mobile Banking Technology Adoption Empowerment among the Bank Customers - An Empirical Study, International Journal of Business Intelligence and Innovation, 23484705, Volume - 1, Issue 1,PP No. 445 – 460, September , 2017

12. Dr.V.Vimala, Ground Water Management Strategies for the Sustainability of Quality Water Resources in Coimbatore - A Case Study, Asian Journal of Multidimensional Research (AJMR), ISSN No. 2278 – 4853, Volume 7, Special Issue 1, Impact Factor, SJIF – 4.708, Sl. No. 2785, Journal No. 47638, PP No. 115 – 128 ,January 2018.

13. Dr.V.Vimala, Application of Information Communication Technology techniques in selected Universities – A Paradigm shift in Education System, Shanlax International Journal of Arts, Science and Humanities, ISSN No. 2321-788x, Volume -5, Special Issue-1, Impact Factor 2.114, SJIF, Journal No. 43960, PP No. 50 – 54, February - 2018.

14. Dr.V.Vimala, Safety Measures for Internet Banking Transactions among the Bank of India (BoI) Customers in Coimbatore - An Empirical Study, KAAV International Journal of Economics Commerce and Business studies - A Refereed Blind Peer Review Quarterly, ISSN No. – 2348-4969, IF (2017): 7.8902, Impact factor 8.9901, Volume, 5, Special Issue 2, Journal No. 47663, PP No. 114 – 125, May 2018.

15. Dr.V.Vimala, Attentiveness of Cyber Surakshit Bharat (CBS) Initiative Programme among the Stakeholders of Coimbatore Constituency, UNNAYAN – International Bulletin of Management and Economics, ISSN No. 2349-7165, Root Indexing- Impact factor 3.667, Volume – IX, Sl. No. 396 UGC Journal No. 64424, PP No. 171 – 183, July - 2018.

16. Dr.V.Vimala, The Impact of e-RAKAM on the Indian Farmers – An Economic Perspectives International Journal of Management and Social Science (IJMSS), ISSN No. 2249-0191, Volume 8 (1), Sl. No. 645, UGC Journal No. 63251, Page No., 37 – 40, January 2019.

17. Dr.V.Vimala, Effects of Entrepreneurship Education in Emerging Innovative Intention among the Students, Think India Journal, [UGC Care Approved International Indexed and Referred Journal], ISSN No. 0971-1260, Vol. 22, Issue14, Impact factor 6.2, UGC Care Approved Sl. No. 55, D Listed Journal (Till December), PP No. 6370-6382, December - 2019.

18. Dr.V.Vimala, The Consequences of Social Media and its Advanced Technology on the Adolescent Girls of Tamil Nadu – Empirical Evidences, International Journal of Multidisciplinary Education Research (IJMER) – Peer Reviewed and Refereed International Journal, Journal DOI:4150-2667/IJMER01, ISSN No. 2277-7881, Vol. 8, Issue 12 (7), Impact Factor 6.014, IC value- 5.16, ISI value: 2.286 , UGC Approved Journal: Serial No. 41602, Scopus Index ID: A2B96D3ACF3FEA2A (UP),Thomson Reuters Researcher ID : G-7152-2019, Page No. 63 – 75,December 2019.

19. Dr.V.Vimala, Pradhan Mantri Gramin Saksharta Abhiyan (PMGDISHA)and Rural Development in Association with the Poverty Line and Digital Literacy Rate Digital , Our Heritage, [Multidisciplinary UGC Care Approved under Arts and Humanities], ISSN No. 0474-9030, Vol. 68, Issue-44, UGC Care Approved Sl. No. 188, A Listed Journal as on 10.02.2020, PP No. 49 – 59, Online version Page No. 75 -85, February 2020

20. Dr.V.Vimala, Exuberance Usage of Social Media and its Sophisticated Technology Stimulus the Younger Psychosomatic Aptitude. South African Journal of Economic and Management Sciences, Scopus ID: 15900154750, Scopus ASJC Code (sub-subject area) 1400. Cite Score – 1.2, [ISSN: (Online) 2222-3436, (Print) 1015-8812], Volume 23(10) https://doi.org10.4102/sajemsin.v23i2.7127, [UGC Care Scopus Source listed in Group – II:36205], Citation – 261, %cited – 53, SNIP – 0.575, SJR – 0.217, Publisher – Open Journals Publishing (AOSIS (Pty) Ltd), PP No. 1 – 6 , October 2020.

21. Ms.U.Priyanka and Dr.V.Vimala, Geographical Indicated (GI) Products of the Regional Ethnocentrism of Kerala Prudently Influences Consumer Behaviour, Revista Geintec, Assoc Acad Propriedade Intelectual , RuaJosue C Cunha 395, District Coroa Do Meio, Aracaju, Brazil, Sergipe, ISSN No-2237 – 0722, Vol. 11 No. 4(2021), UGC Care Listed – Web of Science, PP No. 2008 – 2018 , June 2021

22. Dr.V.Vimala, The Impact of Credit Cards on HDFC Bank Customers in Shimoga – An Evaluative Study, ABHINAV – National Monthly Referred Journal of Research in Commerce and Management, Paper No. Jul/C/33, ISSN No. 2277 – 1166, Volume 2, Issue No. 7, July 2013, [Abhinav Publications, Mumbai, India],Sl. No. 572, UGC Journal No. 49010, PP No. 29 – 37, July 2013

22. Dr.V.Vimala, Awareness of Shrushrutha Bio – Medical Wastage Management Society in Machenahalli – An Empirical Study, Githam Journal of Management, ISSN No. 0972 – 740X, Volume – II, Issue No. 2, April – June, 2013, Sl. No. 507, UGC Journal No. 47609, PP No. 55 – 76 , April – June, 2013

23. Dr.U.Jerinabi and Dr.V.VimalaThe Impact of Microfinance through SHG Bank Linkages in the Selected District of Tamil Nadu: Empirical Evidence, GITAM Journal of Management, Volume 13, April-June 2016, Number – 2, ISSN No.0972-740x, Sl. No. 507, UGC Journal No. 47609, PP No. 115 – 138, April – June Issue, 2015

24. Dr.V.Vimala and Dr.K.S.Sarala, An Evaluative Study on Credit Card Holders of Indian Bank Customers, Journal of Banking, Information Technology and Management, ISSN No. 0972-902X, Vol. 10 No. 2, Sl. No. 374, UGC Journal No. 44343, PP No., 16 – 29 , July – December 2013 Issue

25. Dr.V.Vimala, and Dr.K.Sarala, Plastic Money Holders of ICICI Bank Customers in Davangere District – An Empirical Study, Prajnan – National Institute of Bank Management (NIBM), Pune, Manuscript No.521/7/2013-14, ISSN No. 0970 – 8448, Sl. No. 1423, UGC Journal No. 41904, PP No. 359 – 373, 2013,

26. Dr.V.Vimala, An Evaluative Study on Internet Banking Security among Selected the Indian Bank Customers, Amity Business Review: ISSN No. 0972 – 2343, Vol. 17, Issue 2, ASI Scores:1.3, Sl. No. 471, UGC Journal No. 46876, Page No. 101 – 118, July – Dec, 2016, 25.05.2016.

27. Dr.V.Vimala, Impact of Digitization and Cyber Security Vigilance among the Stakeholders of Universities in Coimbatore District, The Management Accountant - The Journal for CMAs, 0972-3528, Issue No. 11, Volume No.52, Sl. No., 520, UGC Journal No. 47247, Page No. 73 – 79, November 2017.

28. Dr.V.Vimala, Proficiency of Strategic Cost Management techniques and its applications in the City Union Bank’s (CUB), The Management Accountant - The Journal for CMAs, ISSN No. 0972-3528, Issue No. 1, Volume No.53, Sl. No., 520, UGC Journal No. 47247, Page No. 68 – 74, January 2018.

29. Dr.V.Vimala, e - CRM Strategy on the Digitalised Textile Industry (DTI) in Coimbatore – An Explorative Study, Journal of Management Research and Analysis (JMRA), A Peer Reviewr, refereed scholarly Quarterly Journal Globally Indexed with Impact factor, E - ISSN: 2394-2770, P-ISSN:2394-2762 (special issue No.1, vol-3, UGC Journal No. 63796, Page No. 247 – 253 ,Jan-March, 2019. Dr.V.Vimala

30. Dr.V.Vimala, Sarva Shiksha Abhiyan (SSA) Programme - Inclusive Education for Girl Children and its performance in Coimbatore District: An Explorative Outlook, SAARANSH - RKG Journal of Management, [ An International Bi-annual Refereed Research Journal], ISSN No. 0975-4601, Issue No.11, Volume No.1, UGC Journal No 45958, Global Impact 0.676. Page No. 49 – 55. Accepted on April 1, 2019, July 2019, Print Only

31. Ms.U.Priyanka and Dr.V.Vimala, Consumer Preferences towards Geographical Indicated (GI) Tagged Products and Purchasing Proclivity through Digital Mode, SAMBODHI – South Asian Journal of Evaluation in Practice, [Peer-Reviewed Journal], ISSN No. 2249-6661 (Print only), Volume 43, Issues 04(XVI), UGC Care list 267, Impact Factor 5.80, Page 64 – 71 , Oct-Dec 2020, Print Only.

32. Ms.U.Priyanka and Dr.V.Vimala, Assessing the Impact of National Handloom Development Programme (NHDP) – A Make in India Initiative on Weavers – A Study with Special Reference to GI Tagged Kuthampully Sarees. SAMBODHI – South Asian Journal of Evaluation in Practice, [Peer-Reviewed Journal], ISSN No. 2249-6661 (Print only), Volume 43, Issues 04(XVI), UGC Care list 267,Impact Factor 5.80, Page No. Feb-March 2021. Print Only

33. Ms.U.Priyanka and Dr.V.Vimala, Vital Role of Atmah Nirbar Bharat Abhiyan (ANBA) in Revitalisation of Geographical Indicated (GI) Tagged Palakkadan Matta Rice, Shodh Sanchar Bulletin – Journal of Arts, Humanities and Social Sciences – An International Multidisciplinary Quarterly Bilingual Peer Reviewed Research Journal, ISSN No, 2229-3620, Volume 10, Issue 40, UGC Care listed Journal, Sl. No. 39, Page No. 150 – 154, December 2020

34. Dr.V.Vimala, Impact of Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (ABPMJAY) on Senior Citizens in Association with the Financial Behaviour and Mental Health Care, The Journal of Oriental Research Madras ISSN No. 0022 – 3301, Vol. XCII-XXV, Group – I, UGC Care Listed Journal Sl. No. 48 under Multidisciplinary, Publisher - The Kuppuswami Sastri Research Institute, Page No. 59 – 74, June – 2021, Print Only.

35. K.Kadambari and Dr.V.Vimala, Perceptions of Women Entrepreneurial Traits and Culture - An Explorative Study, Article UGC CARE Group - I: Anvesak - [0378-4568] Sardar Patel Institute of Economic and Social Research, Volume 51 (2), Year 2021, Pages 40-48.

36. R.Sindhu and Dr.V.Vimala, Spiritual Management Ideologies taught in Bhagavt Gita - A Cross Reference with regard to Indian Banking Sector, Article UGC CARE Group - I: Anvesak - [0378-4568] Sardar Patel Institute of Economic and Social Research, Volume 51 (2), Year 2021, Pages 34-39.

Conference Publications (04)

• Com-Vision National – Commerce Fest, Bangalore University, Bangalore, Crisis Management Event, Participant, Com- Vision – I Place, 2005

• Two-Day National Conference on Entrepreneurship and Business Development in India: Issues and Cases, Kousali Institute of Management Studies (KIMS), Karnatak University, Dharwad, Research Paper entitled: An Evaluation of Prime Minister’s Employment Generation Programme (PMEGP) in Shivamogga District. Delegate-cum-Presenter - Best Paper Award, 05.11.2011

• Three Day National Conference on Inclusive Growth and Sustainability – Role of Commerce Education in India, 66th All-India Commerce Conference of the Indian Commerce Association in Bangalore. Prof. Manubhai M. Shah Memorial Research Award and the Gold Medals: Empirical Researches in the Area of Role o Information Technology in Commerce and Management, Delegate-cum-Presenter, Citation of Award, 5^th to 7^th, December 2013

• NSS Programme Officer – University Level, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, NSS Best Programme Officer for the year 2015 – 2016, Best NSS Unit -17 for the year 2015 – 2016, NSS Programme Officer, Best NSS Programme Officer and Best NSS Unit 17 Award, 28.09.2016

• Indian Academic Researchers Association (IARA), Tiruchirappalli, Tamil Nadu - 620 021(Selptrust), National Symposium on Emerging Trends in Rejuvenating Academic Research and IARA Award Ceremony 2017, IARA Award 2017 – Category – Best Faculty, Delegate, Best Faculty Award, 22.04.2017

• Centre for Advanced Research and Design-CARD of Venus International Foundation (VIFA), Green Park Chennai. Contemporary Academic Meet - CAM 2017(Agenda: Issues and Policy considerations to build and sustain excellent Systems of Higher Education and Award Ceremony - VIFA 2017) , Venus International Faculty Award (VIFA) 2017 – To cite this page: "Vimala - Facts". Vifa.info. VIF Press 2017. Web. 1 Aug 2017.; http://vifa.info/fa17/management/vimala.html, Delegate - Young Faculty in Management, 08.07.2017

• ASDF Global Awards V7.0, [ASDF –Association of Scientists, Developers and Faculties (An International Research Organisation of Higher Standards)], Author Biography – Best Academic Researcher of the year 2017 , ASDF Global Awards V7.0, Goa, Republic of India, ISBN No. 9788193358429, P No. 31, Awardees’, Best Academic Researcher, 30.12.2017

• SIAA 2018 South Indian ASDF Awards 2018, SIAA 2018 - [ASDF –Association of Scientists, Developers and Faculties (An International Research Organisation of Higher Standards)], SIAA 2018 South Indian ASDF Awards 2018, Bengaluru, Republic of India. ISBN No. 9788193358443, Awardees, Best Academic Circuit Award, 07.04.2018

• IRSD Green ThinkerZ - Awards – 2018, 3rd International Conference on Interdisciplinary Research for Sustainable Development at Confederation of Indian Industry (CII), Chandigarh (UT), India, Green Thinkers Outstanding Educator Awards – 2018, for remarkable contribution in the field of Finance and Banking, Awardees Green Thinkers Outstanding Educator , 05.04.2019

• Vedant Academics Bangkok awards – 2019, On the occasion of International Award Conference on Multi-Disciplinary Research and Application – 2019, International Association of Research and Developed Organization in association with Vedant College of Engineering and Technology, Kota, Rajasthan (India) Vedant Academics Bangkok Awards – 2019, Bangkok, Awardees, Best Educator. 05.05.2019

• IARDO Rising Star Awards - 2019: Distinguished Teacher, International Association of Research and Development Organisation (IARDO) [ India Education Charitable Trust, Ghaziabad], Received IARDO Rising Star Awards - 2019: Distinguished Teacher by Prof. (Dr.). Jatinder Singh Bal, Vice Chancellor, SBBS, Jalandhar, Punjab and Dr. Vinod Kumar Mittal, Chairman, Dolphin (PG) College of Science and Agriculture, Chunni Kalan, Punjab, India.Awardees, Distinguished Teacher, 05.11.2019

• Institution Innovation Council (IIC) of VICAS Award for ‘Teaching Excellence’, Institution Innovation Council (IIC) of VICAS , Institution Innovation Council (IIC) of VICAS – Vivekananda College of Arts and Sciences for Women (Autonomous), Elayampalayam – 637 205, Tiruchengodu, Nammakkal District, Tamil Nadu, Awardee Teaching Excellence, 10.02.2020.

• Global Academic Excellence Award – 2021, Global Edu – Conclave 2021 – Organised by International Institute of Organised Research – I2OR (A Registered MSME with Ministry of MSME, Government of India and Green ThinkerZ (A Registered Society with Government of Punjab, India in Association with the Centre for Smart Modern Construction, Western Sydney University, Australia. International Institute of Organised Research – I2OR (A Registered MSME with Ministry of MSME, Government of India and Green ThinkerZ (A Registered Society with Government of Punjab, India in Association with the Centre for Smart Modern Construction, Western Sydney University, Australia. Link: https://bit.ly/3dh39I2 . [Global Academic Excellence Award – 2021, 27.06.2021]

Academic Responsibilities

• • Core Committee Member of Avinashilingam Innovation and Incubation Centre and organized the Awareness Campaign along with entrepreneurship Development and Innovation Institute, Chennai on 12.09.2020

  • Member for NAAC criteria – 2.3 and carried out all academic works relating to ICT enabled teaching learning and Mentor and Mentee training programmes

  • Member – Implementation of Reservation Policy and Other matters regarding SC/ST/OBC/Minority Communities & PWD in the institute [16.05.2020 to 15.05.2022]

  • Drug Prevention Committee Member at university level [09.07.2020 to 08.07.2022]

  • Member of the Orientation Committee,[ 20.10.2020 to 19.10.2022]

  • BOS Member - [10.12.2018 to 09.12.2020]

  • BoS in B. Com – Finance [22.02.2020], Nallamuthu Gounder Mahalingam College (Autonomous and Affiliated to Bharathiar University), Pollachi, Tamilnadu

  • Member – Communication Skill Committee [2018 – 2019 to 2021 – 2022]

  • Member of Examination Conducting Committee for the academic year 2016 – 2017 (Both Regular, Supplementary and Arrear examination) [Dated: 23.04.2016, 24.10.2016 and 03.11.2016]

  • Unnath Bharath Abhiyan (UBA) 2.0 – Member

  • Admission Duty for UG Programme (B. Com Courses) [May-June]

Seminars and Conferences Organized - 07

• Two-Day National Conference on Creativity, Innovations and Entrepreneurship, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore – 641 043, Organizing Committee Member, Delegate-cum-Presenter, Thiruchitram-Bahalam Auditorium, February 16 – 17 2012

• Two Day National Seminar on Tourism Entrepreneurship: a Paradigm Shift in the Global Economy, Avinashilingam Institute for Home Science and Higher Education for Women University (Estd. u/s 3 of UGC Act 1956), Coimbatore – 641 043, Tamil Nadu, India. Organizing Committee Member, Delegate-cum-Presenter,Seminar Hall, Home Science Block. 5^th – 6^th March, 2015

• One – Day UGC Sponsored National Conference on Digital India: Power to Empower, Avinashilingam Institute for Home Science and Higher Education for Women University (Estd. u/s 3 of UGC Act 1956), Coimbatore – 641 043, Tamil Nadu, India. Organizing Committee Member, Delegate-cum-Presenter, Hi-Tech Seminar Hall, Home Science Block, 22 September 2017

• Two – Day UGC sponsored National Conference on Transformative Technology on Commerce and Management – Impact on Indian Economy, Avinashilingam Institute for Home Science and Higher Education for Women University (Estd. u/s 3 of UGC Act 1956), Coimbatore – 641 043, Tamil Nadu, India. Organizing Secretary, Thiruchitrambhalam Auditorium, 29-30 January 2019

• Two – Day UGC sponsored National Conference on Strategic and Innovative Drive to Entrepreneurship for Economic Development, Avinashilingam Institute for Home Science and Higher Education for Women University (Estd. u/s 3 of UGC Act 1956), Coimbatore – 641 043, Tamil Nadu, India. Rapporteur, Organizing Member, Thiruchitrambhalam Auditorium, 12-13 December 2019

• 8^th International Conference on INDIA – SAARC: Trade, Culture and Economic Development sponsored by Indian Council of World Affairs Joinlty organized by PG and Research Department of Commerce Vivekanandha College of Arts and Sciences for Women (Autonomous) Elayampalayam, Tiruchengodu, Namakkal District, And AIHS&HE, Coimbatore, Organizing Secretary Vivekanandha College of Arts and Sciences for Women (Autonomous, 10-11 February 2020

• National Virtual Conference on Rejuvenation of Indian Economy in Pandemic Scenario, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Co-ordinator, Delegate and Participations, 24.02.2021 and 25.02.2021 ,

Workshop Organised - 09

• Two Day UGC Sponsored Student’s National Workshop on Vocationalisation of Under Graduates through CBCS, Avinashilingam Institute for Home Science and Higher Education for Women University (Estd. u/s 3 of UGC Act 1956) Coimbatore – 641 043, Tamil Nadu, India. Organizing Committee Member, Delegate-cum-Presenter Thiruchitram-bahalam Auditorium, January, 09 – 10, 2014

• Seven Day UGC Sponsored National Workshop on Advanced Data Analysis and Structural Equation Modeling Strategies (SEM) for Commerce and Management Research, Avinashilingam Institute for Home Science and Higher Education for Women University (Estd. u/s 3 of UGC Act 1956) Coimbatore – 641 043, Tamil Nadu, India. Convener Microsoft Lab, Library Building, III – Floor

• Two Day National Workshop on Accounting Standards, Taxation and Company Law , vinashilingam Institute for Home Science and Higher Education for Women University (Estd. u/s 3 of UGC Act 1956) Coimbatore – 641 043, Tamil Nadu, India. Convener Seminar Hall, Home Science Block, 06 – 07, February, 2014

• One Day UGC Sponsored National Conference on Digital India: Power to Empower, Department of Commerce Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Co-Convener, Hi-Tech Seminar Hall, 22.09.2017

• Two Day National conference on Inclusive Growth and Sustainability Development , Department of Economics, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Rappourteur, Hi-Tech Seminar Hall, 10 – 11 , January 2018

• Two Day Workshop on Advance Tally Training Service Provider – Synergy School of Business Skills (a Division of Akshay CADD Center), 97, Nehru Street, Ram Nagar, Coimbatore, Staff In charge, Commerce Lab, 14^th to 15^th February 2018

• Two Day Workshop on Tally ERP Training Service Provider – Synergy School of Business Skills (a Division of Akshay CADD Center), 97, Nehru Street, Ram Nagar, Coimbatore, Staff In charge, Commerce Lab, 6^th to 8^th December 2018

• Comfest 20K19 & Com-Expo 2019, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Staff Advisor, Thiruchitrambhalam Auditorium, 21.01.2019

• Comex – 2019, All Indian Commerce Association – Search of Talent in Commerce and Management,Comex – 2019 : Indian Commerce Association Shri ParasmullChordia, All India Commerce and Management Talent Search Examination, Event Sponsored by UttamChordia Charitable Trust Bengaluru, Coordinator, ADU campus, Department of Commerce, 19.10.2019

• Four Days Workshop on Digital Marketing, Accent Techno Soft (ATS), 3203, Nehru Street, Ram Nagar, Coimbatore – 641 009, Organising Secretary, Commerce Lab, 9^th to 12^th December 2019

• State Level, One Day FDP on Swachh Bharath Abhiyan and Jal Shakthi Gram, Organised – FDP on Swachh Bharath Abhiyan and Jal Shakthi Gram,[For Mentor and Mentee of Select NSS Programme Officers (10) and NSS Volunteers] Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore on 03.07.2020

• State level on Online Quiz on COVID-19 Quiz for Pandemic General Awareness and Preventive Measures to defeat the Novel CORONA Virus , (Total No. of Students participated is (1678) on 12.04.2020

• Quiz Club Coordinator at University level – Orientation Programme for First UG during the UGC – Students Induction Program (SIP) [25.09.2020]

(Production of Courseware eContent Development for ePG Patasala (Post-Graduate Subjects) at Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore) - 03

• • Research Methodology and Statistics for Home Science, H16RM29: Tabulation of Data, 19.08.2017, To cite this vedio: https://www.youtube.com/watch?v=yiOwlqkIS8A&feature=em-upload_owner

  • Research Methodology and Statistics for Home Science: H16RM39: Probability Distribution, 23.09.2017, To cite this vedio https://www.youtube.com/watch?v=woaZXwQNXl8&feature=em-upload_owner, https://www.youtube.com/watch?v=woaZXwQNXl8

  • Women’s Development and Empowerment: H14WD08: Socio-Cultural Status of Women: 23.09.2017. To cite this vedio: https://www.youtube.com/watch?v=LGqlYM2IIUM&feature=em-upload_owner,https://www.youtube.com/watch?v=LGqlYM2IIUM&feature=youtu.be

Attended

• National Seminar and Conferences Attended - 60

• International Seminar and Conferences Attended - 19

• State Level Seminars/Conferences attended and papers presented - 04

• National - Level Workshops attended - 27 and International Workshop - 01

• FDP Attended - 10

• Webinars attended - 198

Member

• Life member of Indian Commerce Association – ID No. NM278

• ASDF –Association of Scientists, Developers and Faculties (An International Research Organisation of Higher Standards – Membership ID 1666253197950178)

• Technical Programme Committee member