Official website - www.avinuty.ac.in/

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ORCID - https://orcid.org/0000-0001-9113-8205

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Research Articles / Published in the Journal :

• “Financial Innovation in Insurance sector and investment pattern of salaried person”, Inter continental Journal of finance Research Review, e-ISSN: 2321-0354, p-ISSN 2347-1654, vol:5 issue :5, PP; 47-53, 2017.

• “A Comparative study on Customer preference towards services provided by Aietel (private) and BSNL(public)”, International Journal of Social Sciences.(VEL-IJSS), ISSN 2394-1316, Vol.3 special Issue:07,PP.140, March2017.

• “utilization of banking products by the customers”, Indian Journal of Research – PARIPEX, ISSN -2250-1991, Volume-4,Issue:10, October 2015.

• “Financial Behaviour Of SHG Linkage Models”, International Journal of Business and Administration Research Review, ISSN-2348-0652, Volume-2 , Issue-6 September 2014.

• “Performance of SHG Linkage models Adopted by Bankers”, International Organization of Scientific Research (ISOR Journals) of Economics and Finance, e-ISSN: 2321-5933, p-ISSN: 2321-5925.Volume 5, Issue 4. (Sep.-Oct. 2014), PP 32-39

• “Impact of Capital Structure on Dividend policy of Textiles Industry in India”, Indian academic Researchers association, “Research Explorer” (a refereed Bi Annual International Research Journal on Multidisciplinary), Volume II, Special Issue 1 ISSN: 2250-1940, August 2013.

• “Job Satisfaction of Employees-An Empirical Analysis”, International Journal of Research in Commerce, Economics & Management, Volume-III, Issue-I, Articlas-14, (ISSN 2231 – 4245) 8P.72, January 2013.

• “Determinants of Corporate Capital Structure with reference to Indian Food Industries”, International Journal of Research in Computer Application & Management, Volume-III, Issue-I, Articals-11 (ISSN 2231 – 1009), PP- 63, January 2013.

• “A Study on Consumer Attitude in Chinese Products (Toys) with Special Reference to GandhiPuram Area in Coimbatore District”, Mano Journal of Business Research (MJBR), (A Bi-Annual Journal of the Department of Commerce) ISSN: 978-93-5051-655-3, February 2012.

• “Motivation for Education Decentralization on the Quality Education System”, Asian Journal of Research in Business Economics and Management, Volume 1, Issue 3, ISSN: 2249‐7307, December 2011.

Chapter in Books:

• Customer Perception Towards E-CRM Initiatives by ICICI Bank”, Digitalization for Transforming India, Shalax Publications,ISBN: 978-93-87102-98-9, PP.28, Jan 2018.

• A study on Impact of Television Advertisement on Children”, National Conference in Emerging Trends in Consumer Behaviour, G.R.Damodaran Academy of Management, ISBN: 978-81-927985-7-8,PP.21, Feb 2016.

• “Financial performance and Compare to PRE & POST Acquisition in India Manufacturing sector”, International conference in Global Finance: Issues and Challenges Published by PG Department of Commerce, S.N.R. Sons College, ISBN 978-93-5196-090-4, January 2015.

• “Planning strategy for Transformation of Microfinance Sector in Inida”, Journal of Contemporary Management and Practices (peer-reviewed Journal), Excel India Publishers, ISSN: 2321-6360,PP.56, Jan 2013

• “Financial Literacy Among School Children’s With Reference to Coimbatore District”, Financial Literacy-The Present Trend and Future Challenges, ISBN: 978-81-909890-0-8, February 2013.\

• “Enhancing Women Entrepreneurship through Information and Communication Technology”, Creativity, Innovation and Entrepreneurship, Allied Publishers Pvt. Ltd., ISBN: 978-81-8424-802-9, February 2012.

• “Current Scenario in Health Insurance & Satisfaction Level of Policyholders towards the services of Indian Insurance Companies”, International Issues on Health Economics and Management, Value: 2 -2011, ISBN No. 978-93-80449-15-9, TiSSL International Publication, December 2011.

• “Attitudes of Consumers Towards Marketing Practices Consumerism and Government Regulations: An Empirical Study”, Globalization and Consumers – Issues and Challenges, Regal Publication, Vol.1, ISBN No. 978-81-8484-133-6, July 2011.

• “Impact of Globalization of Indian Economy”, Indian Economy – Emerging issues, Book, Western Publication, February 2011.

Seminars, Workshops, Conference, Skill Development

Workshops/Training Programmes Participated:

• “Research Convention, Post Research Methods”, organised by Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, 1^st and 2^nd August 2014.

• UGC Sponsored National Workshop on “Advanced Data Analysis and Structured Equation Modeling for Commerce and Management Research”, organised by Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, 11^th to 17^th February 2014

• UGC Sponsored 5 days Faculty Development Programme on “Applied Multivariate Techniques in Data Analysis”, organised by Department of Economics, Avinashilingam Institute for Home Science and Higher Education for Women. 7^th to 11^th May 2012.

• UGC Sponsored National workshop on “Enhancing Educational Ecosystem”, organized by Faculty of Education”, Avinashilingam Institute for Home Science and Higher Education for Women, 9^th &10^th March 2012.

• “Research Ethics & Post Research Perspectives”, organized by Avinashilingam Institute for Home Science and Higher Education for Women,10^th & 11^th August 2011.

• UGC Sponsored two days Workshop on “Entrepreneurial Stimulation for youth”, organized by Avinashilingam Institute for Home Science and Higher Education for Women, 29^th &30^th March 2011.

• Five days Workshop on “A to Z – Research Workshop”, organized by Tamil nadu State Council for Higher Education in School of Commerce, Bharathiar University, 16^th – 20^th March 2011

• Two days Workshop on “Path Finder – Explore, Experiment, Elucidate Research: A Colloquium – 2010”, organized by Avinashilingam Institute for Home Science and Higher Education for Women, 22^nd & 23^rd Dec 2010.

• TamilNadu State Council for Higher Education (TANSCHE) in Three days National Workshop on “Application of Statistical Tools for Data Analysis in Research” organized by School of Commerce, Bharathiar University, 4^th & 6^nd March 2009.

Conference Participated: 3

• UGC- Academic Salon cum Workshop in Teaching Communicative English through Nursery Rhymes and Short Stories to Children with Special Needs (Autism, ADHD & SLD) and Typical Pupils at Secondary School Level, on “Exploring the Potential of Multiple-Choice Questions in Assessment” and “Portfolio Assessment and Rubrics in Evaluation”, organized by Department of Education, Avinashilingam Institute for Home Science and Higher Education for Women, 09^th & 10^th Jan 2013.

• UGC sponsored in Human Rights Day Special Lecture, on “Victims of Terrorism & Human rights”, organized by Bharathiar University, 16^th December 2008.

Conferences / Seminars / Attended/Presented Papers (Both National and International):

International Conference:

• “Investors Attitude and Perception towards investment”, Two day International Conference on Research Avenues in Social Science, Organised by Sree Narayana Guru College, Coimbatore, 4 &5 February 2016.

• “Manufacturing Sector Acquisition in India”, International Conference on Global Finance: Issue and Challenges-AFICA 2014, organized by PG Department of Commerce, S.N.R College, Coimbatore, 27^th August 2014.

• “Impact of Capital Structure on Dividend Policy of Textiles Industries in India”, Two days International Seminar on Global Competitiveness – A Challenge for sustenance and excellence, organised by Department of Business Administration, Jamal Mohamed College, Tiruchirappalli, 16^th &17^th August 2013.

• “Determinates of Corporate Capital Structure with Reference to Indian Information Technology Industries”, 8^thInternational Seminar on Financial Markets: Issues Challenges-(FIMIC-2013), organized by Bharathidasan University, 05^th -06^thJanuary 2013.

• “Employer Brand In India: A Strategic For Human Resource Management”, 65^th All Indian Conference Of Indian Commerce Association, organized by K.P.B. Hinduja College, Mumbai, 9^th -11^th November2012.

• Current Scenario in Health Insurance & Satisfaction Level of Policyholders towards the services of Indian Insurance Companies”, ICMR Inter National in Health Economics and Management, organised by PG & Research Department of Economics, Rajah Serfoji Government College, Thanjovur, 15^th&16^th December 2011.

• “Factors Influencing the Adopting of Internet Banking”, Inter National on Emerging Dimensions of Banking Sector in the Global Scenario, organised by Department of Commerce, Manonmaniam Sundaranar University, Tirunelneli, 21^st&22^nd January 2011.

• “Regulation of Capital Market – SEBI”, Inter National on Recent Trends in Capital Markets and Financial Innovations, organised by School of Economics and Commerce Bharathidasan University, 11^th January 2009.

National Conference:

• “Impact of Television Advertisement on Children”, National Conference on Emerging Trends in Consumer Behaviour, Organized by G.R.Damodaran Academy of Management, Coimbatore, 25^th Feburary 2016.

• “The Role of E-Business and its emerging trend in India”, National conference Seminar and Inter Collegiate meet, Organized by Department of Commerce and commerce with CA, Nandha Arts and science college, Erode,12^th Feburary 2016.

• “Latest Trends Digitalized HR Technology”, National Conference on HR Technology Trends – A Revaluation in the World of Work, Organized by Department of BBA(CA), SNR Sons College, Coimbatore, 12^th January 2016.

• “Emerging Need for Green Information Technology”, National Level Conference on Green Marketing-Emerging Opportunities and challenges, Organized by Department of Commerce with computer Application & MIB, SNR Sons College, Coimbatore, 10^th Feburary 2016.

• “Information Technology Trends in Investment System”, National Conference on Myths and Realities of Business in the Digital ERA, Organized by PG & Research Department of Commerce, Jamal Mohamed College, Tiruchirappali,17^th February 2016.

• “Financial Literacy Among School Children’s With Reference to Coimbatore District”, UGC Sponsored National Seminar on Financial Literacy-The Present Trend and Future Challenges, organised by Department of Commerce(Aided), Nirmala College for Women, 22^nd & 23^rd February 2013.

• “Enhancing Women Entrepreneurship through Information and Communication Technology”, UGC sponsored National Conference on “Creativity, Innovation and Entrepreneurship”, organised by Department of Commerce, Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore, 16^th and 17^th February 2012.

• “Impact of Acquisition on Corporate Performance in Indian Manufacturing Sector”, UGC-SAP-DRS Sponsored –National Seminar on Impact of Mergers and Acquisitions on the Financial Performance of Indian Industries, organised by School of Economics Bharathiar University, 3^rd &4^th April 2012.

• “Planning Strategy for Transformation of Micro Finance Sector in India” UGC-Sponsored National Conference on Leverage Competitiveness Through Lean and Agile Management, organised by School of Management, Avinashilingam Institute for Home Science and Higher Education for Women. 13^th & 14^th March 2012.

• “A Study on Employees Attitude with reference to Sri Maragatham Industries”, One Day National conference on Global Issues and Challenges in Business Environment, organised by Blizzard Com Department of Commerce (UG), Kongunadu Arts and Science College, 01^th Feburary 2012.

• “A Comparative Analysis of Performance of Indian Banks during Pre and Post E-Banking Period”, National Conference on 20 years of Economic Reforms and Inclusive Growth in India, organised by Department of Commerce, Economics, History, Human Resource Management Studies, St. Joseph’s College, Tiruchirappalli, 13^th &14^th February 2012.

• “Challenges of Accounting and Auditing Environment In India”, UGC-SAP-DRS II Sponsored National conference on Environment and Sustainable Development – Indian Perspective, organised by School of Economics, Bharathiar University, 23^rd&24^th February 2012.

• “A Study on Consumer Attitude in Chinese Products (Toys) with Special Reference to GandhiPuram Area in Coimbatore District”, National seminar on Global Changes and Sustainable Consumption Issues and Challenges, organised by Department of Commerce, Manonmaniam Sundaranar University, Tirunelveli, 24^th&25^th February 2012.

• Growth in Banking Technology”, National conference on Technological Innovation in Banking Sector, organised by Department of Commerce in PSGR Krishnammal College for women, 9^th February 2011.

• Impact of Global Economic Crisis on Indian Economy”, National conference on Emerging Issues in Indian Economy, organised by School of Economics, Bharathiar University, 14^th &15^th Feb 2011.

• Financing Pattern of Micro Entreprises owned by SHG Women”, UCG Sponsored Women Entrepreneurship in tamilnadu – Opportunities and Challenges, organised by Department of women’s Studies, Bharathiar University, 4^th March 2011.

• Attitudes of Consumers Towards Marketing Pratices Consumerism and Government Regulations: An Empiticial Study”, National seminar on Globalization and Consumers – Issues and Challenges, organised by School of Commerce Bharathiar University, 22^nd & 23^rd July 2011.

• “Impact and Disrupt in Employer Branding Growth”, National level seminar on Global Trends in Management, organized by Adithya Institute of Technology, 23^rdSeptember 2011.

• “Motivation for Education Decentralization on the Quality Education System”, UGC Sponsored Two Day National seminar on Indian’s Infrastructure: Challenges, Initiatives and Perspectives, organised by Department of Economics, Avinashilingam Institute for Home Science and Higher Education for Women, 15^th & 16^th December 2011.

• Financial Crisis : A Cascading effect on India”, National seminar on Global Financial Crisis – Its Impact on Indian Economy, organized by NGM College, 25^th&26^th August 2009.

• “Challenges for Banks”, National seminar on The Global Financial Crisis and its Impact on India, organised by Department of Commerce in Navarasam Arts & Science College for women, 7^thFeburary 2009.

• “WTO – Trade Law and its Policy”, National seminar on “WTO and its Implications for Indian Economy, organised by Karpagam University in Department of Commerce, 7^thJanuary 2009.

Member in various committees

• Admission Incharge - Department of Commerce 2019-2020, 2020-2021

• UGC Sponsored National Conference on “Strategic and Innovative Drive to Entrepreneurship for Economic Development” Organized by the Department of Commerce on 12^th& 13^th December 2019.

• National Virtual Conference on “Rejuvenation of Indian Economy in Pandemic Scenario” Organized and Rapporteur in Technical Session by the Department of Commerce on 24^th &25^th Feburary 2021

• Member Convocation Commitee - Finance, 2016-2017, 2017-2018 2018-2019

• Member – Extenal Stock Checking Committee 2017-2020

• Member – Lighting Ceremony, Seating arrangements Committee work