Name : Dr. P. SANTHI
Designation : Professor and Head
Department : Commerce
School : Commerce and Management
Contact : 9442019368
Embedded Files
Qualification
M.Com., M.Phil.,Dip.in Mgt, Ph.D.
Experience
31 Years, 4 months
Specialization
Marketing
Finance
Entrepreneurship Development
Human Resource Management
Research Guidance
Research Guidance
AWARDED
Ph. D Awarded(05)
Thiravia Mary Gloria J , Assessment of Financial Literacy for Financial Inclusion among Low Income Households
Vidyakala K,Antecedents of Green Products Purchase Decision among Urban Consumers
Sangeetha G,Retail Instore Atmospheric Effect on Shoppers’ Behavioural Response
Archana Agarwal , Impact of Mergers and Acquisitions on financial performance and shareholders value of select manufacturing companies in India
M.Phil Awarded (14)
Purchase behaviour of rural consumers with reference to Fast Moving Consumer Goods[ Mahalakshmi P,08MP136] ,July 2009
A study in purchase behaviour of urban residents towards organic food products [Yamunadevi S, 09MP159], July 2010
Assessment of customer involvement in purchase of Home Appliances [ Janaki P,10MPO095], July 2011
Micro Packs and Rural Consumer Behaviour with special reference to in Fast Moving Consumer Goods [ Gowri Nayaki, 10 MPO93], July 2011
Assessment Of Service Quality Of Mobile Phone Service With Reference To BSNL And AIRTEL [ Kowsika T, 11MP107],April 2012
Consumer Perception of Brand Extension of ‘Bambino’ Brand with special reference to Ready to eat sweet [Nithya S, 11MP109], July 2012
Advertisement Effectiveness of select FMCG brands from Urban customer Perspectives [Indhumalar S, 12MPCOF004], July 2013
Assessment of Green Products Purchase behaviour among Consumers [ V.Saranya , 12MPCOF008], July 2013
Product Development of LED Television from Customers Perspectives using Kano Model [K.Saranya , 13MPCOF003], July 2014
Customer Evaluation of Product Bundle with respect to Household Durable Goods[S.Akilandeswari, 14MPCOF002], July 2015
Impact of Word of Mouth communication on consumer buying decision towards organic farm products.[ R. Sowmiya ,16MPCOF005],July 2017
A study on effect of relationship marketing and customer satisfaction on customer loyalty in Petroleum retail Outlets. R. Ramya (16MPCOF004), July 2017
Efficacy of Merchandising elements on purchase of fast moving Consumer goods by Customers in Retail Department stores [S.R.Shanmugapriya 17MPCOF003], July,2018
Determinants of Customers’ Store Patronage towards Organized Retail Stores -An Empirical Study [Medha J Dave,19MPCOF003],September ,2020
MCOM Projects : 26
A study on fundamental analysis of selected pharmaceutical Companies for Investment Decision making [Ruby,J,01PFC07] , April 2003
A study on construction and selection of Portfolios using Markowitz Mean-Variance Model [Sornavalli D, 01PFC10], April 2003
Financial analysis of FDI and Non-FDI companies with special reference to Pharmaceutical Sector [I.M.Shailajan, 02PFC10] , April 2004
Performance evaluation of select Mutual Fund Schemes of UTI and SBI-a comparative study [Sridevi R 04PFC04], April 2006
A study on customer satisfaction with reference to RBI’s Code of Commitment in select banks [M.Manjula, 05PMF04], April 2007
Agency service in Life insurance Corporation of India-an analysis of customer satisfaction [P.B.Ranjini,05PMF09], April 2007
A study on Economic Value Added in Pharmaceutical Industry[ Sathya.R,06PMF10], April 2008
Impact of Value Added Tax on dealers in Construction Industry[Mahalakshmi P,06PMF04],April 2008
Preference for Health Insurance with special reference to LIC[Vijayalakshmi S, 07PMF11], April 2009
Impact of micro insurance on its beneficiaries with special reference to Thrissur District [ Minnie Mary Ninan,07PMF05] , April 2009
Financial Health Prediction in Cement Companies [Kriba C.K,08PMF06], April 2010
Financial Performance of selected Multinational Corporations and Domestic Companies in the Pharmaceutical Industry-a comparative study [Vincy A.V, 08PMF10], April 2010
Customer Perception towards Brand Extension in High and Low Involvement Product categories [Geerthika M, 10PMF06], April 2012
Penetration of Foreign brands among Rural Households [Aarthy R 11PMF01], May 2013
Assessment of Brand Equity of Maruthi cars from customer perspective, [Gayathri H 11PMF06], May 2013
Influences of Online Consumer’ Behaviour-an Empirical study[ Lathanandhini D, 13PCO011], April 2015
Customer Service Satisfaction with reference to select Textile Retail Store, Annapoorni C [14PCO04], Janani M[14PCO05], & Kayathri Devi D[14PCO10], April 2015
Shareholder Value Creation:a segmental analysis in Indian Automobile Industry[ Sindhu s 13PCO018],March 2015
Perceptual mapping of Two Wheeler Automobile Brands,[Kayathri Devi D, 14PCO10], April, 2016
Product and Brand positioning Typologies with reference to Patanjali Brand [D.Arthi 15PCO001],April, 2017
Impact of Working capital management on Profitability in Steel Industry [Hema,S,16PCO004], April,2018
Impact of Dividend policy on Firm Performance with special reference to Food Industry [Shyamili, K.C, 16PCO010], April,2018
Effect of retail instore promotional strategies on Consumer Purchase Decision with reference to Fast moving Consumer Goods [M.Niveda,17MPCO010], April,2019
Impact of Television advertisement on Children buying decision[D. Divya, 17MPCO004],April,2019
DuPont Analysis on Financial Performance of select Automobile Companies, [Amruthavarshini. T.S, 18PCO003], April 2020
Customer Brand commitment towards Royal Enfield Brand of Bikes, [Akshaya. B, 18PCO002], April 2020
Research Guidance
Research Guidance
AWARDED
Ph. D Awarded(05)
Thiravia Mary Gloria J , Assessment of Financial Literacy for Financial Inclusion among Low Income Households
Vidyakala K,Antecedents of Green Products Purchase Decision among Urban Consumers
Sangeetha G,Retail Instore Atmospheric Effect on Shoppers’ Behavioural Response
Archana Agarwal , Impact of Mergers and Acquisitions on financial performance and shareholders value of select manufacturing companies in India
M.Phil Awarded (14)
Purchase behaviour of rural consumers with reference to Fast Moving Consumer Goods[ Mahalakshmi P,08MP136] ,July 2009
A study in purchase behaviour of urban residents towards organic food products [Yamunadevi S, 09MP159], July 2010
Assessment of customer involvement in purchase of Home Appliances [ Janaki P,10MPO095], July 2011
Micro Packs and Rural Consumer Behaviour with special reference to in Fast Moving Consumer Goods [ Gowri Nayaki, 10 MPO93], July 2011
Assessment Of Service Quality Of Mobile Phone Service With Reference To BSNL And AIRTEL [ Kowsika T, 11MP107],April 2012
Consumer Perception of Brand Extension of ‘Bambino’ Brand with special reference to Ready to eat sweet [Nithya S, 11MP109], July 2012
Advertisement Effectiveness of select FMCG brands from Urban customer Perspectives [Indhumalar S, 12MPCOF004], July 2013
Assessment of Green Products Purchase behaviour among Consumers [ V.Saranya , 12MPCOF008], July 2013
Product Development of LED Television from Customers Perspectives using Kano Model [K.Saranya , 13MPCOF003], July 2014
Customer Evaluation of Product Bundle with respect to Household Durable Goods[S.Akilandeswari, 14MPCOF002], July 2015
Impact of Word of Mouth communication on consumer buying decision towards organic farm products.[ R. Sowmiya ,16MPCOF005],July 2017
A study on effect of relationship marketing and customer satisfaction on customer loyalty in Petroleum retail Outlets. R. Ramya (16MPCOF004), July 2017
Efficacy of Merchandising elements on purchase of fast moving Consumer goods by Customers in Retail Department stores [S.R.Shanmugapriya 17MPCOF003], July,2018
Determinants of Customers’ Store Patronage towards Organized Retail Stores -An Empirical Study [Medha J Dave,19MPCOF003],September ,2020
MCOM Projects : 26
A study on fundamental analysis of selected pharmaceutical Companies for Investment Decision making [Ruby,J,01PFC07] , April 2003
A study on construction and selection of Portfolios using Markowitz Mean-Variance Model [Sornavalli D, 01PFC10], April 2003
Financial analysis of FDI and Non-FDI companies with special reference to Pharmaceutical Sector [I.M.Shailajan, 02PFC10] , April 2004
Performance evaluation of select Mutual Fund Schemes of UTI and SBI-a comparative study [Sridevi R 04PFC04], April 2006
A study on customer satisfaction with reference to RBI’s Code of Commitment in select banks [M.Manjula, 05PMF04], April 2007
Agency service in Life insurance Corporation of India-an analysis of customer satisfaction [P.B.Ranjini,05PMF09], April 2007
A study on Economic Value Added in Pharmaceutical Industry[ Sathya.R,06PMF10], April 2008
Impact of Value Added Tax on dealers in Construction Industry[Mahalakshmi P,06PMF04],April 2008
Preference for Health Insurance with special reference to LIC[Vijayalakshmi S, 07PMF11], April 2009
Impact of micro insurance on its beneficiaries with special reference to Thrissur District [ Minnie Mary Ninan,07PMF05] , April 2009
Financial Health Prediction in Cement Companies [Kriba C.K,08PMF06], April 2010
Financial Performance of selected Multinational Corporations and Domestic Companies in the Pharmaceutical Industry-a comparative study [Vincy A.V, 08PMF10], April 2010
Customer Perception towards Brand Extension in High and Low Involvement Product categories [Geerthika M, 10PMF06], April 2012
Penetration of Foreign brands among Rural Households [Aarthy R 11PMF01], May 2013
Assessment of Brand Equity of Maruthi cars from customer perspective, [Gayathri H 11PMF06], May 2013
Influences of Online Consumer’ Behaviour-an Empirical study[ Lathanandhini D, 13PCO011], April 2015
Customer Service Satisfaction with reference to select Textile Retail Store, Annapoorni C [14PCO04], Janani M[14PCO05], & Kayathri Devi D[14PCO10], April 2015
Shareholder Value Creation:a segmental analysis in Indian Automobile Industry[ Sindhu s 13PCO018],March 2015
Perceptual mapping of Two Wheeler Automobile Brands,[Kayathri Devi D, 14PCO10], April, 2016
Product and Brand positioning Typologies with reference to Patanjali Brand [D.Arthi 15PCO001],April, 2017
Impact of Working capital management on Profitability in Steel Industry [Hema,S,16PCO004], April,2018
Impact of Dividend policy on Firm Performance with special reference to Food Industry [Shyamili, K.C, 16PCO010], April,2018
Effect of retail instore promotional strategies on Consumer Purchase Decision with reference to Fast moving Consumer Goods [M.Niveda,17MPCO010], April,2019
Impact of Television advertisement on Children buying decision[D. Divya, 17MPCO004],April,2019
DuPont Analysis on Financial Performance of select Automobile Companies, [Amruthavarshini. T.S, 18PCO003], April 2020
Customer Brand commitment towards Royal Enfield Brand of Bikes, [Akshaya. B, 18PCO002], April 2020
Research Profile
Research Profile
Official website - www.avinuty.ac.in
ORCID - 0000-0002-4910-5618
Researcher ID - https://researchid.co/admin/login-home
Scopus - 14631137200
Research Gate - https://www.researchgate.net/profile/P-Santhi-Palanisamy/scores
Google Scholar - zGf5eNwAAAAJ
LinkedIn - https://www.linkedin.com/in/santhi-palanisamy-75507937
Funded Projects
Funded Projects
Major Research Projects [02]
Co-investigator: Title: Demand for Micro Insurance Products among Rural Households, sponsored by University Grants Commission, New Delhi, MRP F.NO5-43/2012(HRP), Grant sanctioned Rs.198500, Duration:2 years [2012-2014], Status: Completed
Principal Investigator: Title: Access and Utilisation of Pradhan Mantri Fasal Bima Yojana (PMFBY)- a micro level study among farm strata in selected Districts of Tamil Nadu, sponsored by Indian Council for Social Science Research, New Delhi. Grant sanctioned Rs. 750,000, Duration:2 years [2018-2020], Status: Completed
Awards and Achievements
Awards and Achievements
Best Business Academic of the Year Award, awarded by All India Commerce Association, New Delhi at the 63rd All India Commerce Conference organised by Faculty of Commerce, Goa University, Goa during 1-3, October, 2010
State Level NSS Best Programme Officer Award for the year 2009-2010 awarded by Tamil Nadu State NSS, Directorate of Collegiate Education, Chennai,on 8th February, 2011
Best Researcher Award, awarded by Vivekanadha College of Arts &Sciences for Women, Tiruchengodu at the 7th International Conference on Healthcare Technology and Management, on 4th February,2019
Academic and other responsibilities
Academic and other responsibilities
Conferences organised
Co-convener
UGC sponsored National Conference on “Creativity, Innovation and Entrepreneurship” on 16th-17th February 2012. Department of Commerce, Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore
UGC sponsored National Conference on “Transition of Financial Sector for Sustainable Development” on 5th-6th February 2016, Department of Commerce, Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore
5th International conference on “Recent Advances in e-business Challenges and Opportunities” organised by Department of Commerce, Avinashilingam Institute for Home science and Higher Education for Women, India in collaboration with PG & Research Department of Commerce, Vivekananda College of Arts & Sciences for Women(Autonomous), Thiruchengodu during 2nd to 3rd February 2017
9th International Conference on “Marching towards Prosperity: Rebuilding Business Ecosystem” organised by Vivekananda College of Arts and Sciences Women, Tiruchengode, in association with Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore, Dhaka International University, Bangladesh, MTC Global, Bangalore during 5-6th March 2021
UGC SRIDE component 1 sponsored Nine days Online Training programme on Excellence in Research, organised by Department of Commerce, School of Commerce and Management, Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore, from 27.01.2021 to 08.02.2021
International Conference Attended and Papers presented (31)
International Symposium on “Scenario of Family Values in Human Development” organised by Department of Human Development, Avinashilingam University for Women, Coimbatore held on 12.10.2006.
International Seminar on Nurturing Nature for Future sponsored by Global Youth Summit - International South India Chapter organised by CMS college of Science and Commerce, Coimbatore during 8 to 10 December 2006 and presented paper titled “Water Pollution Regulation in India”.
International Seminar on Recent Trends in Global Business Order – Impact in Asia organised by Vivekananda Institute of Information and Management Studies, Trichengode during 30 and 31 January 2009 and presented paper titled “Intellectual Property Rights in the Knowledge Economy of Asia”.
International Conference on “Innovations in Business Horizons" organised by Department of Commerce,Karpagam University, Coimbatore during 24 and 25 September 2009 and presented paper titled “Marketing Ethics –Issues and Implications”.
International Conference on International Marketing in Asia Pacific: Issues and Challenges organised by Dr.G.R.D College of Science, Coimbatore during 4th and 5th November 2009 and presented paper titled “Market Development for Organic Foods in the era of Globalisation”.
UGC sponsored International Conference on Global Financial System in Post Crisis Era – Challenges and Opportunities organised by Department of Commerce,University of Madras, Chennai during 16th and 17th March 2010 and presented paper titled “Financial Literacy as a Tool for Financial Inclusion” and “Impact of Foreign Direct Investment in Banking Sector”.
International Seminar on Health Economics and Management organised by Department of Economics, Rajah Serfoji Government College, Thanjavur during 16th and 17th December 2010 and presented paper titled “Awareness and Preference for Health Insurance-A socio-economic analysis”.
International Seminar on Global Challenges of Emergent India – A Management Perspective organised by Vivekananda Institute of Information and Management Studies, Trichengode during 14th and 15th February 2011 and presented paper titled “An Empirical Study on Rural Consumer Behaviour with respect to corporate sector Brands in FMCG Category”.
2nd International case conference organised by Institute of Management Technology, Nagpur during 3rd to 5th November 2011 and presented paper titled “Stock Loans the Ultimate Corporate finance with reference to Kingfisher Airlines Ltd”.
UGC sponsored International conference on Corporate and Business Response to climate Change- from Awareness to Adoption(Transcending the boundaries) organised by Department of Commerce, Periyar University, Salem during 7th - 9th December 2011 and presented paper titled “Greening Initiatives of Indian companies with reference to Fast Moving Consumer Goods Sector” and “Greening Strategy of business enterprises through paperless office”.
International Convention on Virtual Education: Issues, Challenges and Prospects organised by Consortium for Educational Communication (CEC), New Delhi during 24th and 25th February 2012 and presented paper titled “Designing ICT Capacity Building Strategies for Teachers in Higher Education Institutes through Empirical Analysis”.
Eighth International Seminar on Financial Markets: Issues and challenges organised by Department of Commerce And Financial Studies, Bharathidasan University, Tiruchirappalli during 5th and 6th January 2013 and presented paper titled “Basel III and preparedness of Indian Public sector banks”.
4th International Conference on Development Policy organised by The Institute of Finance Management, Dar-es-Salaam, Tanzania during 14th -15th August 2013 and presented paper titled “Assessment of Financial literacy and financial inclusion for inclusive growth among urban slum residents”.
International Meet- Colloquium on Emerging Research Paradigms in Social Sciences organised by School of Commerce& Research and Development Centre, Bharathiar University, Coimbatore held on 23-08-2013 and presented paper titled “Impact of corporate Entrepreneurship Culture on Employees in Information Technology Sector”.
UGC sponsored Ninth International Seminar on Financial Markets: Issues and challenges-(FIM IC-2014) organised by Department of Commerce And Financial Studies, Bharathidasan University, Tiruchirappalli during 4th and 5th January 2014 and presented paper titled “Shareholder Value creation in select Fast moving Consumer Goods Companies In India”.
International Conference on Emerging Paradigms in Management Research organised by Vivekananda Institute of Information and Management Studies, Tiruchengode and Mother Teresa Women’s University, Kodaikanal during 27th and 28th February 2014 and presented paper titled “Impulse Buying Behaviour among Youth with special reference to clothes”.
UGC sponsored 5th International Conference on Development Policy-Transfer of technology for sustainable growth and development: Lessons and Experience organised by Avinashilingam Institute for Home science and higher education for women, India in collaboration with The Institute of Finance Management, Dar-es-Salaam, Tanzania during 21th -22nd August 2014 and presented paper titled “Efficacy and Convergence of ICT in Business Augmentation in Rural Market Segment”.
Second International Conference on Business Analytics & Intelligence (ICBAI) organised by Department of Management Studies, Indian Institute of Science, Bengaluru and Analytics Society of India at Satish Dhawan Auditorium Indian Institute of Science, Bengaluru during 18th -20th December 2014 and presented paper titled “Determinants of Household Choice of Fluid Milk in Urban Market Segment with reference to Coimbatore District”.
UGC sponsored Tenth International Seminar on Financial Markets: Issues and challenges-(FIM IC-2015) organised by Department of Commerce and Financial Studies, Bharathidasan University, Tiruchirappalli during 10th and 11th January 2015 and presented paper titled “Strategic Implications of Price Bundling of Services in Travel Industry”.
International Conference on Trends in Retailing and Branding organised by Federation of Indian Chambers of Commerce and Industry Tamilnadu State Council (FICCI TNSC) and Department of Commerce, University of Madras, Chennai during 19th & 20th February 2015 and presented paper titled “In store Design Effect on Customer Shopping Experience”.
International conference on Re-engineering Business concepts and rapid changes in worldwide business patterns organised by Rathinam College of Arts and Science, Coimbatore held on 18.08.2016 and presented paper titled
7th International Conference on Business Innovation & Sustainable Development organised by Department of Management Studies, Nehru Institute of Technology, Coimbatore held on 04.10.2016 and presented paper titled “Relationship Marketing of Petrol Retail Outlet station from customer perspective”and “Impact of Word of Mouth on Eco- friendly Products in Urban area”.
UGC sponsored The 7th International Conference on Development Policy- Leveraging Investment, Infrastructure and Intellectual capital for Economic development organised by Avinashilingam Institute for Home science and Higher Education for Women, India in collaboration with The Institute of Finance Management, Dar-es-Salaam, Tanzania during 15th -16th December 2016 and presented paper titled “Purchase intention and purchase behaviour of environmentally sustainable products among urban consumers- a socio-economic analysis”.
5th International conference on Recent Advances in e-business Challenges and Opportunities organised by Department of Commerce, Avinashilingam Institute for Home science and Higher Education for Women, India in collaboration with PG & Research Department of Commerce, Vivekananda College of Arts & Sciences for Women(Autonomous), Thiruchengodu during 2nd to 3rd February 2017 and presented paper titled “Customer referrals through e-tail networks” and”Virtual shopping decision of consumers-an empirical study”.
7th International Conference on Healthcare Technology and management organised by PG & Research Department of Commerce and Vivekananda College of Arts and Science, Tiruchengodu during 4- 5th February 2019 and presented paper titled “Explicating the role of word of mouth communication on consumer behaviour towards selecting credence product”.
First International Conference on Emerging Challenges of Global Business and Road map for Innovative Solutions (ICGB 2019) organised by PG & Research Department of Commerce, Government Arts College, Dharmapuri during 16-17th December 2019 and presented paper titled “Effect of Service Quality Dimensions on Hospital selection-An empirical analysis”.
UGC sponsored 9th International Conference on Development Policy Rethinking Models of Innovation and Incubation-changing Economic Scenario in Developing Nations organised by Avinashilingam Institute for Home Science and Higher Education for Women in collaboration with the Institute of Financial Management, Dar-es-Salaam, Tanzania during 9-10th January 2020 and presented paper titled “Motivational factors influencing Women SMEs: An Empirical Examination among Women Headed Food Business”.
Indian Council of World Affairs sponsored 8th International conference on INDIA-:SAARC: Trade, Cultural&Economic Development organised by Department of Commerce, Vivekananda college of Arts and Sciences for Women, Avinashilingam Institute for Home Science and Higher Education for Women, Dhaka International University, Bangladesh during 10-11th February 2020 and presented paper titled “Determinants of Green Initiative adoption for Business Enterprises”.
9th International Conference on Marching towards Prosperity: Rebuilding Business Ecosystem organised by Vivekananda College of Arts and Sciences Women, Tiruchengode, in association with Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore, Dhaka International University, Bangladesh, MTC Global, Bangalore during 5-6th March 2021 and presented paper titled “Acquaintance on Consumer protection Legislations relating to FMCGs among iGen”.
A Two Day International Virtual Conference on Emerging Trends, Issues and Challenges of Global Economy organised by Department of Economics, Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore during 18-19th March 2021 and presented paper titled “Upliftment of Livelihood-a study on the role of MGNREGA programme on the rural livelihood”.
South Asian Regional Virtual Conference on Empowerment of South Asia through Economic Consolidation organised by Sree Saraswathi Thyagaraja College, Pollachi during 17-18th February 2021.
National Conference Attended and Paper Presented (58)
8th National seminar on Science of Human Development organised by Forum of Advancement of Science of Human Development during 4-5th October 2000
AICTE Sponsored National Level Conference on ‘E-commerce and its Impact on Indian Economy’ organised by Karpagam Arts & Science College, Coimbatore, during 23-24 March 2001 and presented paper titled “E-learning - The latest scenario in Education and Training”.
UGC Sponsored National Level Conference on “Emerging Issues in Indian Banking Industry” organised by N.G.M College of Arts & Science, Pollachi during 13-14th December 2002 and presented paper titled “Banking – Keeping Pace with Changing Times”.
28th Indian Social Science Congress organised by Gandhi gram Rural Institute, Thindugal on 4th January 2004 and presented paper titled “A Study on Consumer Perception in Unorganised Sector Milk Market.”
National level seminar on “Role of MNC’s in financial sector" organised by Department of Commerce, CMS college of Science and Commerce, Coimbatore held on 13th March 2004 and presented paper titled “Role of Multinational Corporations in Indian Life Insurance Sector”.
National level seminar on Corporate culture and Ethical climate organised by Department of Commerce, Sri GVG Visalakshi College for Women, Udumalpet held on 29.09.2004 and presented paper titled “The Ethics of going green; the corporate social responsibility”
UGC National seminar on “Indian Cooperative Movement Status, Trend and Vision for 2020” organised by Department of Co-operation Gandhi gram Rural Institute Deemed University , Gandhi gram during 21 – 22 February 2005 and presented paper titled “Branding strategies for Dairy co- operatives in India” and “Performance of Co -operatives sector in India”.
58th All India Commerce Conference organised by Mahatma Gandhi Kasi Vidyapith, Varanasi, Uttar Pradesh during 27-29 December 2005 and presented paper titled “Role of E-Commerce in Business Education”, “Customer – Centric Innovations in Marketing” and “VAT – an Empirical Study on Traders Views”.
Seminar on Globalisation- Issues and Implications held at Department of Extension Education, Avinashilingam University for Women, Coimbatore on 13, October 2005.
Regional seminar on Impact of Globalisation on Women with special reference to Food Security held at Centre for Women Studies and Department of Economics , Avinashilingam University for Women, Coimbatore on 21st February 2006.
Regional symposium Khadi- the freedom fabric organised by Gandhian Study centre, Avinashilingam University for Women, Coimbatore on 21.11.2006 and presented paper on Khadi- the freedom fabric and fashion.
National seminar on Changing scenario of consumerism sponsored by Consumer Welfare Fund, Ministry of Consumer Affairs organised by Bharathidasan University, Tiruchirappalli during 11-12 February 2006 and presented paper titled “Customers attitude towards retail banking services –A comparative study on Public sector banks and new generation banks”, “Green Consumerism –Issues and Implications and “A study on Young women consumer response to Internet advertising”.
National level Seminar on commerce in the Competitive market for HR organised by Kovai Kalaimagal College of Arts and science, Coimbatore held on 25.02.2006 and presented paper titled “Intramural welfare programs for women employees”
National seminar Emerging Dimensions of SHG’s organised by Department of Commerce AVVM Sri Pushpam College, Poondi held on 17.03.2006 and presented paper titled “Corporate Governance in Micro Finance Organisation”.
UGC sponsored National Level Seminar on Women Empowerment: Issues and Challenges organised by Department of Economics Shri Vasavi College, Erode during 29-30th September 2006 and presented paper titled “Market orientation approach in micro finance lending”.
National Conference on Service Sector in the Era of Globalisation organised by Department of Economics, Avinashilingam University for Women,Coimbatore during 27-28 October 2006 and presented paper titled “Life Insurance Corporation of India in Socio-economic Development of the Nation”.
UGC sponsored State level seminar on Women wining globally held at Department of Management Studies and Centre for Women Studies, Avinashilingam University for Women, Coimbatore on 27th February 2007.
State level seminar on Innovative concepts and Techniques in Managerial decision making held at CMS College of Science and Commerce, Coimbatore on 15.10.2007.
60th All India Commerce Conference organised by Osmania University, Hyderabad during 27-29 December 2007 and presented paper titled “Customer Expectation on Destination Stores – A Study on Organised Retailing in Coimbatore City” and “A Study on Informal Sector – Challenges and Issues with reference to Hawkers in Coimbatore City”.
National Conference on Indian Insurance Sector – Innovation, Sustainability and Social Impact, organised by Department of Commerce, CMS College of Science and Commerce, Coimbatore held on 23-02-2008 and presented paper titled “Life Insurance Corporation of India in Sustainable Development”.
Symposium on Entrepreneurship Development organised by Department of Commerce, Avinashilingam University for Women, Coimbatore on 26th march 2008
National Conference on Trade and Commerce in Tamil Literature in commemoration of World Classical Tamil conference organised by Bharathiar University, Coimbatore during 12th and 13th March 2010 and presented paper titled “Growth of Trade by Tamil people in Ancient Times” and” Management Thought of Thiruvalluvar”.
63rd All India Commerce Conference organised by Faculty of Commerce, Goa University, Goa during 1-3rd October,2010 and presented paper titled “A Study on Purchase Behaviour of Urban Residents towards Organic Food Products” and “Financial Inclusion of Tribals in Nilgiris District”.
National level Seminar on Risk Management organised by Department of Commerce, Karpagam University, Coimbatore held on 08-10-2010 and presented paper titled “Borrowers Risk Perception of Consumer Credit in Automobile Industry with special reference to Two-Wheeler” and “Marketing Risks of Fast Moving Consumer Goods with reference to Rural Segment”.
UGC sponsored Regional seminar on Gender Equality and Inclusive Growth organised by Women Studies Centre, Equal Opportunities Cell and Dr. Ambedkar Studies Centre, Avinashilingam Deemed University for Women, Coimbatore from 14-15 December 2010 and presented papers entitled “Customer Relationship Management in Life Insurance Corporation of India- paving way for Financial Inclusion among women” and “Financial Inclusion through Saving and Investment of Urban Slum Women- A Socio-economic analysis”.
NABARD sponsored National Conference on Impact of Micro Finance in Enhancing Competitiveness and Growth of Rural Markets in India organised by Department of Business Management, PSGR Krishnammal College for Women, Coimbatore held on 23-12-2010 and presented paper titled “Consumers shopping behaviour of FMCGs in rural markets”.
UGC sponsored National Seminar on Emerging Issues in Indian Economy organised by Department of Economics, Bharathiar University, Coimbatore during 14-15 February 2011 and presented paper titled “Environment Impact of Consumer Durable Industry”.
Eleventh Tamilnadu Science Congress organised by Gandhi gram Rural Institute, Gandhi gram during 26-27, June, 2011 and presented paper titled “Purchase Behaviour in FMCG’s”.
UGC sponsored National Seminar on Dr. Ambedkar’s vision of social upliftment –Emerging challenges and strategies organised by Dr.Ambedkar studies centre, Avinashilingam Institute for Home Science and Higher Education for Women held on 18.08.2011and presented paper titled “ A study on Self-help group as catalyst of Empowerment”.
Seminar on Business Intelligence techniques in retail sector organised by Sardar Vallabhhai International School of Textiles and Management on 23.09.2011.
ICSSR sponsored one day National Level Seminar on Role Banking Sector in Rural Economic Development organised by Post Graduate, Department of Commerce with Computer Applications Dr.N.G.P. Arts and Science College, Coimbatore held on 23-09-2011 and presented paper titled “Institutional Credit to Agriculture and Contribution of Agricultural sector to GDP”.
64th All India Commerce Conference organised by Department of Commerce, School of Management, Pondicherry University, Pondicherry during December 13-15, 2011 and presented paper titled “Assessment of customer Involvement in purchase of Home Appliances through empirical analysis” and “Assessment of gender perception in Work Life balance among academic professionals”.
UGC sponsored National Seminar on India’s Infrastructure: Challenges, Initiatives and Perspectives organised by Department of Economics, Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore on 16th December 2011 and presented paper titled “Foreign Direct Investment in Infrastructure Development of India: its role and relevance”.
UGC sponsored National Conference on Creativity, Innovation and Entrepreneurship organised by Department of Commerce, Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore during 16th & 17th February 2012 and presented paper titled “Factors influencing women to become Entrepreneurs and their success rate- Entrepreneurial culture in India (a cross among urban, semi-urban and rural women entrepreneurs in Coimbatore)” and “A study on corporate entrepreneurship with special emphasis on Entrepreneurial personality”.
National Conference on Role of Foreign Trade in Economic Development organised by Department of International Business, Dr.N.G.P. Arts and Science College, Coimbatore held on 22-02-2012 and presented paper titled “Role of Bank and its services through Customer Relationship Management”.
National level Seminar on Impact of Euro-Zone Debt crisis on the Indian Economy organised by Department of Commerce and Management, Vidyasagar College of Arts and Science, Udumalpet held on 27th February 2012 and presented paper titled “Role of RBI Monetary policy for sustainable growth of Indian Banking system in the period of Euro Zone Crisis”.
National Conference on Corporate Growth, Governance and Inclusion organised by Ministry of Corporate Affairs, New Delhi held on 11th February 2012.
UGC sponsored National Seminar on Dr. Ambedkar’s Vision of Social Upliftment-Emerging Challenges and Strategies organised by Dr.Ambedkar Studies Centre held on 18.08.2012 and presented paper titled “A study on Self-Help Groups as catalyst of empowerment”.
65th All India Commerce Conference organised by All India Commerce Association at K.P.B. Hinduja College of Commerce, Mumbai during 9-11, November 2012 and presented paper titled “Foreign direct investment in multi brand retailing in India-from stakeholder’s perspectives”.
UGC sponsored National Seminar on Socio-Economic Empowerment of Women – Initiatives for Impoverished organised by Department of Lifelong Learning and Extension and Department of Economics during 13-14 December 2012 and presented paper titled “Awareness of financial inclusion scheme among rural women”.
ICSSR sponsored National Seminar on Rural Women Entrepreneurship in India organised by Department of Studies and Research in Commerce, Danvangere University, Danvangere and presented paper titled “Impetus to rural women entrepreneurship –an empirical analysis”.
ICSSR sponsored Two Day National Seminar on Corporate Social Responsibility in Community Development organised by Department of Home science Extension Education during 22nd and 23rd January 2014 and presented paper titled “Corporate Social Responsibility in Indian Perspective”.
UGC & Department of Civil Supplies and Consumer Affairs sponsored National Seminar on Consumerism in India- The Changing Paradigm of Consumer Protection organised by PG and Research Department of Commerce, Kanchi Mamunivar Centre for Postgraduate Studies, Puducherry during 9-10 October,2014 and presented paper titled “Awareness of Green products among Urban residents in Coimbatore” and “Neuro Marketing as a Business Strategy”.
UGC sponsored Two-day National Seminar on Tourism Entrepreneurship-A paradigm shift in Global Economy organised by Department of Tourism Management & Department of Commerce during 5th&6th March, 2015 and presented paper titled “Impact of Bundling Type and Price Framing in Tourism Sector”.
UGC sponsored National Conference on Transition of Financial Sector for Sustainable Development organised by Department of Commerce, Avinashilingam University for Women, Coimbatore during 5th-6th February 2016 and presented paper titled “Awareness on Financial Inclusion in Low Income Households” and “Role of Life Insurance Intermediaries in Transition of Financial sector for Sustainable development” and “Foreign Direct Investment in Indian Retail Sector” and “An Overview of Organic Agriculture and Sustainable Development”.
70th All India Commerce Conference organised by All India Commerce Association during 12-14th October 2017 held at IIS University, Jaipur and presented paper titled “Causal Relationship of Antecedents of Purchase decision towards Green products among GEN-Y”.
UGC sponsored National Conference on Digital India- Power to Empower organised by Department of Commerce, Avinashilingam University for Women, Coimbatore held on 22-09-2017 and presented paper titled “Consumers Shopping Behaviour towards FMCG products, Customer Perception towards E –CRM Initiatives by ICICI Bank”.
UGC Sponsored two days National Conference on Inclusive Growth and Sustainable Development 10th & 11th January 2018, organised by Department of Commerce, Avinashilingam University for Women, Coimbatore and presented a paper on “Green Products Consumption- paving way for sustainability”
Indian Council of World affairs sponsored National Conference on India’s Foreign Policy with neighbouring countries on 24th & 25th January 2018 organised by Vivekanandha College of Arts & Science for Women, Tiruchengodu, presented research paper on “Foreign Direct Investment in Indian retail sector- An analysis with current trends”.
UGC sponsored National Conference on Transformative Technology in Commerce and management-Impact on Indian Economy organised by Department of Commerce, Avinashilingam University for Women, Coimbatore during 29-30 January 2019 and presented paper titled “Efficacy of Online review characteristic on purchase decision of consumer electronics through e-commerce websites”and “A study on Postal savings-An investment alternative in rural areas” and “A study on consumer brand preferences of selected FMCG products with special references to Palakkad District” and
DST sponsored National Conference on Challenges and Sustainable Approaches towards Food and Nutrition Security- A global Perspective organised by Department of Food Science and Nutrition during 7-8th December 2018 and presented paper titled “A Study on purchase of organic farm products through consumer generated communication”.
ICSSR sponsored National Seminar on Sustainable Business Approaches and Models for Industry 4.0 organised by Department of Business Administration and PSGR Krishnammal College for Women, Coimbatore held on 03.09.2019 and presented paper titled “Growth of PMBY Scheme: A study of Crop Insurance in India”.
5th National Conference on Economic Growth and Sustainable Development organised by Shri Dharmasthala Manjunatheshwara Institute for Management Development during 15-16th November 2019 and presented paper titled “Access to Pradhan Mantra Fasal Bima Yojana (PMFBY) Scheme by the Farmers with special reference to select district of TamilNadu-a Discriminant analysis”.
UGC sponsored National Conference on Strategic and Innovative Drive to Entrepreneurship for Economic Development organised by Department of Commerce, Avinashilingam University for Women, Coimbatore during 12-13th December 2019 and presented paper titled “Motivational factors for Women SMEs with reference to Food Industry” and “An outlook on Women Entrepreneurship in Unorganised sector” and “Marketing strategy of Entrepreneurs with reference to Coimbatore district” and “Barriers of E- commerce adoption in MSMEs” and “Micro Enterprises-A path to Entrepreneurship Development”.
National Seminar on Facets of Women Empowerment- Opportunities and Challenges organised by Thiru Dhandapani Chettiar Chair, department of Economics and Dr Ambedkar Studies Centre, Avinashilingam Institute for Home Science and Higher Education for Women held on 19.12.2019 and presented paper titled “Analysis of Farmer’s Awareness towards Crop Insurance – An examination across Gender” and “Challenges and motivation behind Women Entrepreneurship”.
National Online Conference on Commerce and Management organised by International Open Access Journal Group held on 30-09-2020 and presented paper titled “Determinants of Customer Store Patronage towards Organized Retail Stores-An empirical study”.
National Webinar on “Academic Excellence – Unlock your potential”, Organized by UGC PARAMARSH SCHEME, Avinashilingam Institute for Home Science and Higher Education for Women held on on 15thand 16th December 2020
National Webinar on Infrastructure Augmentation for Teaching, Learning and Research, organized by UGC PARAMARSH SCHEME, Avinashilingam Institute for Home Science and Higher Education for Women held on 21 st and 22nd December 2020
UGC sponsored National Virtual conference on Rejuvenation of Indian economy in Pandemic Scenario organised by Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, during 24-25th February 2021 and presented paper titled “Customer Engagement and Experience in Online Shopping During Covid Pandemic: A Study With Reference to Palakkad District” and “Measurement of Customer Satisfaction using Customer Effort Score with reference to Federal Bank” and “Determinants of Brand Trust among Two Wheeler Owners, with Moderating Effect of Income” and “A study on the role of MGNREGA programme on the rural livelihood”.
Memberships
Memberships
Life Member:All India Commerce Association
Member Inflibnet committee
Comprehensive Examination Organising committee 2006,2007,2008, 2012,2013,2014
Supplementary Examination Organising committee 2006,2007,2008,2012,2013,2014
Value Added Course Coordinator-CapitalMarket,Accounting with Tally,2014,2015,2016,2017
Professional certificate course coordinator from2013,2014
Member in Conceptual Framework of Curriculum Committee
Member in International Travel Grant Committee 1.10.2014-1.10.2015
Rayacho memorial lecture committee
Lighting Ceremony- Rehearsal to students
Ayya avargal Birthday Celebration-Invitation committee
Convocation Guest Reception and Hospitality committee,2012,2013,2014
Alumni association – President, Faculty of Business Administration
Alumni association – Treasurer, 4th Jan,2014-4 th Jan,2016
Organising committee member Research convention titled Post Research Methods 12,August 2014, January 2015,August, 2015
Member of Soft skill committee from 05.06.2014-04.06.2017
Member of Internal Quality Assurance Cell from 15.07.2014 to 14.07.2017
Member Curriculum Restructuring Committee
Member in International Travel Grant Committee 1.10.2015-1.10.2017,017-2019
Kalaivizha,2015-Convener-Finance Committee
Treasurer in university Alumni association
Member –Organising committee, Alumni association meeting 17.01.2016 2016
Member –Organising committee, Diamond Jubilee Arch Inauguration, oct,2016
Convenor-Finance Committee- UGC 12 B expert committee visit 19-20, December,2016
Member Boards of Studies in Commerce- 24.03.2017,2017-2020& onwards
NAAC overall committee member 2018
University Overall Coordinator-Value Added Courses and Co-curricular courses 2018-2021
Library Commiittee-2019,2020-2021
Publications
Publications
Books (04)
Authored
Buyer Behaviour in Fluid Milk Markets- An insight on Purchase decision, ISBN 978-3-659-17439-1, LAP LAMBERT Academic Publishing, Germany, 2012
Co-Authored
Creativity, Innovation and Entrepreneurships, ISBN 9788-184-248029, Allied Publishers, New Delhi, 2012
Financial sector and Sustainable Development, ISBN 978-9386-5371-26, Shanlax Publishing, Madurai,2017
E- Business Growth and Challenges, ISBN 978-9386-5371-201, Shanlax Publishing, Madurai,2017
Book Chapters (43)
P.Janaki and Dr.P.Santhi (2010), Enviromnetal Impact of Consumer Durable Industry, National Conference on Indian Economy -Emerging Issues, pp 141-148, published by Westerrn Publication, Coimbatore.
Financial Inclusion through Saving and Investment of Urban Slum Women-A Socio-economic analysis, Gender Equality and Inclusive Growth, Excel India Publishers, New Delhi,2010, pp 244-253 ISBN:978-93-80697-38-3
Customer Relationship Management in Life Insurance Corporation of India, Gender Equality and Inclusive Growth, Excel India Publishers, New Delhi,2010, pp 287-294 ISBN:978-93-80697-38-3
Market development for organic foods in the era of globalization, International conference on marketing in Asia-Pacific-issues and challenges, McMillan Publishers India Ltd, New Delhi2010, pp 532-539 ISBN : 13:978-02030-33169-3
Awareness and Preference for Health Insurance – a socio-economic analysis, Health Economics and Management, TISSL International Publication,Belgium.2010, pp77-83 ISBN:978-93-80449-15-9
Dr. P.Santhi and Dr.P.Bruntha (2010), Awareness and preference for health insurance-a socioeconomic analysis, ICMR&TNSCST sponsored international seminar on Health Economics &Management, pp 78-86, ISBN 978-9380-4491-59 publised by TiSSL International publication
P.Santhi and J.Thiravia Mary Gloria (2010), Financial Inclusion through Saving and Investment of Urban Slum Women-A Socio-economic analysis, Gender Equality and Inclusive Growth, pp 244-253, ISBN 978-9380-6973-83 published by Excel India publishers, New Delhi.
P.Santhi and S.Ranilakshmi (2010), Customer Relationship Management in Life Insurance Corporation of India, Gender Equality and Inclusive Growth, pp 287-294, ISBN 978-9380-6973-83 published by Excel India publishers, New Delhi
P.Santhi (2011), Consumer’s shopping behaviour of Fast Moving Consumer Goods in Rural Communities, Tamil science Congress, pp 260, ISBN 979-8177-3598-61 published by Pavai Publications,Chennai
J.Thiravia Mary Gloria and P.Santhii (2011), Lively-Hood security and inclusive growth through saving and investments among low income household, National Conference on Global Innovative Practices in Business, pp 69-77, ISBN 978-81909150-83 published by NCRC Publications, Coimbatore
S.Ranilakshmi and Dr P. Santhi (2011), Customer relationship management of health insurance with special reference to Life insurance Corporation of India, National Conference on Global Innovative Practices in Business, pp 272-283, ISBN 978-81909150-83 published by NCRC Publications, Coimbatore
P.Santhi and A.Suhashini (2011), Lively-Hood security and inclusive growth through saving and investments among low income household, Natioal conference on Impact of Micro Finance in enhancing competitiveness and growth of rural markets in India, pp 181-197, ISBN 9780-230-3226-84 published by MacMillanPublishers , New Delhi
Dr.P.Santhi and D.Sujaritha (2011), Institutional credit to agriculture and contribution of agricultural sector to GDP, Role of Banking Sector in Rural Economic Development, pp 100-105, ISBN 978-81-920808-1-9 published by Dr . NGP Arts and science College,Coimbatore
P.Santhi and U.Jerinabi (2011), Impact of Foreign Direct Investment in Banking Sector, Global Financial System in the Post-crisis Era, Challenges and Opportunities, pp 961-967, ISBN 9788-182-0926-79 published by Vijay Nicole Imprint Pvt Ltd,Chennai
J.Thiravia Mary Gloria and P.Santhi (2011), Financial literacy as atool for financial inclusion, Global Financial System in the Post-crisis Era, Challenges and Opportunities, pp 524-530, ISBN 9788-182-0926-79 published by Vijay Nicole Imprint Pvt Ltd,Chennai 2012
Dr.P.Santhi and Mrs. J .Arthi (2012), Designing ICT capacity building strategies for teachers in higher Education through empirical analysis,Consortium For Educational Communication,(An Inter University Centre of UGC of India), Virtual Education:Issues, Challenges and Prospects, pp 59-69, Consortium for educationa;l communication, New Delhi
S.Ranilakshmi and P.Santhi (2012), Factors influencing women to become entrepreneurs and their success rate – Entrepreneurial culture in India(A cross among urban,semi-urban and rural women entrepreneurs in Coimbatore), Creativity,Innovation And Entrepreneurship, pp 92-100, ISBN 978-81-8424-802-9, published by Allied Publishers,New Delhi
S.Aruna and Dr.P.Santhi (2014), Impulse Buying behaviour among youth with special refernce to Branded clothes, EmergingParadigms in Management research, pp 83-91, ISBN 978-9380-6869-67, published by Shanlax Publications, Madurai
Dr.P.Santhi and S.Nithya (2014), Greening strategy of business enterprises through paperless office, Corporate and Business Response to Climate Change-from Awareness to Adoption Transcending the Boundaries, pp 424-429, ISBN 978-81-9080-823-1 published by Learntech Press, Trichy
J.Thiravia mary Gloria and Dr.P.Santhi (2014), Awareness of Rural women towards Financial Inclusion Schemes, Socio-Economic Empowerment of Women- Initiatives for Impoverished, pp 23-33, ISBN 978-93-8384-23-53 published by Excel India Publishers, New Delhi
G.Sangeetha and Dr.P.Santhi (2015), Neuro Marketing as a Business Strategy, Consumerism in India- The changing paradigm of consumer protection, pp 101-104, ISBN 978-81-93117-72-9, published by PG & Research Department of Commerce,Kanchi Mamunivar Centre for Postgraduate studies
Dr.P.Santhi and K.Vidhyakala (2015), Awareness of Green Products among urban residents in Coimbatore, Consumerism in India- The changing paradigm of consumer protection, ISBN 978-81-93117-72-9, published by Kanchi Mamunivar Centre for Postgraduate studies
G.Sangeetha and Dr.P.Santhi (2015), Instore Design Effect on Customer Shopping Experience, International conference on Retailing Trends in New Millennium, pp 395-402 ISBN 978-81-8094-165-8, published by MJP Publishers, Chennai
S.Ranilakshmi and P.Santhi (2015), Efficacy and Convergence of ICT in Business Augmentation in Rural Market Segment, UGC sponsored The 5th International Conference On Development Policy- Transfer of Technology for Sustainable Growth and Development- Lessons and Experiences, pp 129-141, ISBN 978-81-83717-076, published by ScitechPublications(India)pvt Ltd,
R.Ramya and P.Santhi (2016), An empirical analysis on relationship marketing in insurance sector from customer perspective, International Conference on Re-engineering Business Concepts and rapid changes in worldwide Business Patterns, pp 37-41, ISBN 978-93-84234-83-6, published by Laser Park Publishing House, Coimbatore
An empirical analysis on relationship marketing in insurance sector from customer perspective, Proceedings of the International conference on Re-Engineering Business Concepts and Rapid changes in Worldwide Business Patterns, Edited by Hemalatha T.M and Dhanaraj V.T, Coimbatore, LaserParkPublishing House,37-41,Aug,2016, ISBN 978-93-84234-83-6
K.Vidhyakala and P. Santhi (2016), Segmentation of Customers for Environment -friendly products- a lifestyle approach, international conference on Emerging Paradigms in Management Research-Gaining the Edge, pp 24-30, ISBN 978-93-854777-90-4, published by Bonfring, Coimbatore
Perception On Foreign Brands Among Rural Households, Island Of Research Treasure- Research Highlights, pp 107-115,Shanga Verlag, Coimbatore, ISBN 9789385604027,2016.
Customer reference as a tool for business promotion- an empirical analysis, Proceedings of the International conference on Re-Engineering Business Concepts and Rapid changes in Worldwide Business Patterns, Edited by Hemalatha T.M and Dhanaraj V.T, Coimbatore, LaserParkPublishing House, 37-41,Aug,2016, Proceedings of the International conference on Re-Engineering Business Concepts and Rapid changes in Worldwide Business Patterns, Edited by Hemalatha T.M and Dhanaraj V.T, Coimbatore, LaserParkPublishing House,
Proceedings of the International conference on Re-Engineering Business Concepts and Rapid changes in Worldwide Business Patterns, Edited by Hemalatha T.M and Dhanaraj V.T, Coimbatore, LaserParkPublishing House, 37-41,Aug,2016, ISBN 978-93-84234-83-6
Customer Perception towards High and low involvement Product categories, Changing paradigms in Indian Business, Edited by Benjamin Christopher, Bruntha P and Bagyalakshmi N, March 2017, pp72-78, ISBN 9788193388204
Role of insurance intermediaries in transition of financial sector for sustainable development, Financial sector and sustainable development, Edited by Santhiyavalli G, Santhi P &Deivanai P. Shanlax Publications, Madurai, March 2017,, pp72-78, ISBN 938653712-5
P.Santhi and Arthi.D (2017), Customer perception towards high and low involvement product categories, National Seminar on Changing Paradigms in Indian business, pp 263-270, ISBN 978-81-933882-0-4, published by NGM College, Pollachi
B.Mirudhubhashini and Dr.P.Santhi (2017), Customer referrals through e-tail networks, E-Services Issues and Challenges, pp 70-75, ISBN 819333165-6, published by Shanlax Publications, Madurai
S.Ranilakshmi and P.Santhi (2017), Role of Insurance Intermediaries in Transition of Financial Sector for Sustainable Development , UGC Sponsored National Confernence on Financial Sectors and Sustainable Development, pp 72-78, ISBN 978-93-86537-12-6, published by Shanlax Publications, Madurai625003
J.Thiraviya mary Gloria and P.Santhi (2017), Awareness of Financial Inclusion among Low Income Households, UGC Sponsored National Confernence on Financial Sectors and Sustainable Development, pp 120-128, ISBN 978-93-86537-12-6, published by Shanlax Publications, Madurai625004
K.Vidhyakala and P.Santhi (2017), A study on financial assistance to Organic farming for sustainable development, National Conference on Transition of Financial Sector for Sustainable Development, pp 175-184, ISBN 978-93-86537-12-5, published by Shanlax Publications, Madurai625005
D.Arthi and P.Santhi (2018), Customer Perception towards e-CRM initiatives by ICICI bank, UGC sponsored National Conferernce on Digital India:Power to Empower, pp 28-35, ISBN 978-9387-1029-89, Shanlax Publications, Madurai625003
G.Sangeetha and P.Santhi (2018), shoppers buying Behaviour towards e-tailing, UGC sponsored National Conferernce on Digital India:Power to Empower, pp 41-45, ISBN 978-9387-1029-90, Shanlax Publications, Madurai625004
P.Santhi and S.Rubeya (2018), Impact of digital marketing on brand familiarity, UGC sponsored National Conferernce on Digital India:Power to Empower, pp 136-143, ISBN 978-9387-1029-91, Shanlax Publications, Madurai625005
S.R.Shanmuga priya and Dr.P.Santhi (2018), Online shopping behaviour, UGC sponsored National Conferernce on Digital India:Power to Empower, pp 162-170, ISBN 978-9387-1029-92, Shanlax Publications, Madurai625006
Dr.P.Santhi and S.Sangeetha (2019), Agriculture 4.o: Pradhan Mantri Fasal Bima Yojana scheme for Sustainable Growth of Crop Insurance in India, National Seminar on Sustainable Business approaches and Models for Industry 4.0, pp 77-82, ISBN 978-9387-8628-90, Bonfring, Coimbatore.
Journal Publications (59)
International Journals (43)
Unsustainable Development to sustainable Development: A conceptual model, Management of Environmental Quality : An International Journal,17(6),654-670, ISSN 1477-7835,Scopus indexed, 2006,https://www.deepdyve.com/lp/emerald-publishing/unsustainable-development-to-sustainable-development-a-conceptual-9X7S5XYt98
Computer Integration using the McKinsey’s 7S model as an underlying frame work : A case study in the foundry, International Journal of Information Technology and Management,5(2&3),175-195,2006, https://www.researchgate.net/publication/220490321_Computer_integration_using_the_McKinsey's_7S_model_as_an_underlying_framework_A_case_study_in_the_foundry
Green productivity indexing : A practical step towards integrating Environmental Protection into Corporate Performance, International Journal of Productivity and Performance Management,55(7),ISSN 1741-0401, Scopus indexed, 2006, https://www.emerald.com/insight/content/doi/10.1108/17410400610702179/full/html
Perception of store attributes and grocery buying behaviour-a study with special reference to Shri Kannan Departmental Stores, Pollachi, International Journal of Research in Commerce,Economics and Management,2(6),14-18,ISSN 2231-4245,June,2012
Purchase Behaviour of Urban Residents Towards Organic Food Products, The Indian Journal of Commerce,64(2),65-77, ISSN 0019-512x,2011,
http://icaindia.info/wp-content/uploads/2019/03/IJC-Aril-June-2011.pdf
Growth of Medical Tourism in India, Asian Journal of Economics and Management,1(1),126-134, ISSN 2249-7307, 2011
Foreign Direct Investment in Infrastructure Development in India: its role and relevance, Asian Journal of Economics and Management, 1(1), 135-145, ISSN 2249-7307, 2249-6939(Online):2249-8044,June, 2011
Purchase behaviour and influence of socio economic factors with reference to organic food products,International Journal of Research in Commerce, IT & Management ,3(12),48-52, ISSN (Print):2249-6939(Online):2249-8044, June, 2012
Marketing Stimuli in Purchase of Home Appliances from Customer Perspectives,International Journal of Sales &Marketing Management Research and Development ,3(2),pp23-30, ISSN (Print):2249-6939: (Online):2249-8044 ,June, 2013,(JCC)(2013):4.8723, http://www.tjprc.org/publishpapers/2-33-1365079730-2.Marketing%20stimuli%20-full.pdf
Foreign direct investment in multibrand retailing in India: from stakeholders perspectives, International Journal of Research in Commerce, IT & Management,3(12),48-52,ISSN2231-5756,December,2013 https://ijrcm.org.in/article_info.php?article_id=4195
Policyholders’ awareness and adoption of information communication technology of life insurance corporation of India, International Journal of Research in Commerce, Economics & Management,3(12) 51-55, ISSN 2231-4245, December,2013 https://ijrcm.org.in/article_info.php?article_id=4161
Banking Practices among Petty Shop Owners with special reference to Coimbatore City, Paripex-Indian Journal of Research (Peer Reviewed &Referred International Journal), 4(11),59-61, ISSN2250-1991, November, 2014, DOI:10.15373/22501991
Economic Advantage of Micro-Packs from Rural Consumer Perspective with reference to Fast Moving Consumer Goods,Indian Journal of Applied Research(Peer Reviewed &Referred International Journal), 4(11), 133-135,ISSN2250-1991,November,2014, https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/recent_issues_pdf/2014/November/November_2014_1492773208__40.pdf
Saving Behaviour among Unorganised Sector Workers in Coimbatore District, International Journal of Research in Commerce & Management,5(12),52-59, ISSN 0976-2183,December,2014,https://ijrcm.org.in/article_info.php?article_id=5024
Policyholders Service Satisfaction on Marketing Mix of Life Insurance Corporation of India, Asian Journal of Research in Business Economics and Management, 14(3),70-81,ISSN 2249-7307,January,2015, https://www.indianjournals.com/ijor.aspx?target=ijor:ajrbem&volume=5&issue=1&article=008
Atmospheric impact on mall image from customer perspectives, Asian Journal of Research in Business Economics and Management,5(2),19-26, ISSN 2249-7307,July,2015,DOI: 10.5958/2249-7307.2015.00028.6 https://www.indianjournals.com/ijor.aspx?target=ijor:ajrbem&volume=5&issue=2&article=004
Determinants of household choice of fluid milk in urban market segment, Amity Journal of Marketing,1(1),59-74, ISSN 2455975X(P)245961703(o), January,2016, https://amity.edu/UserFiles/admaa/212Paper%205.pdf
Enhancing Customer Delight in LED Televisions by using the KANO Model,Indian Journal of Marketing,46(1), 49-60, ISSN 0973-8703,January, 2016, Scopus,http://14.139.206.50:8080/jspui/bitstream/1/5270/1/Indian%20Journal%20of%20Marketing.pdf, https://www.researchgate.net/publication/295241347_Enhancing_Customer_Delight_in_LED_Televisions_by_Using_the_KANO_Model,
DOI: 10.17010/ijom/2016/v46/i1/85748
Measurement of Financial Literacy for Financial Inclusion among Urban Slum Residents, Finance India, 30(4), 1276-1292, ISSN 0970-3772, December,2016, Scopus from2017, https://www.financeindia.org/data/pdf/Content-FIXXXNo4.pdf
Consumers’ Purchase Intention towards Green products- An Empirical Analysis, SELP Journal of Social Science, 7(29), 69-73, ISSN 0975-9999(P)2349-1655(O),UGC No 446622, July,2016, https://iaraindia.com/selp-journal-of-social-science-2-2/previous-issues/
Consumers Involvement in buying green products-A study in Coimbatore city, International Journal of Research in Computer Application & Management, 6(10), 33-36, ISSN 2231-1009, October, 2016, https://ijrcm.org.in/article_info.php?article_id=7079
Virtual shopping decision of consumers-an empirical study,V EI International Journal of Social Sciences, 3(6),55-63,February,2017,ISSN 2394-1316(P), February,2017, https://portal.issn.org/resource/ISSN/2394-1316/?language=ar
Adaptability of e cash transaction by retailors, V EI International Journal of Social Sciences, 3(7),49-53,ISSN 2394-1316(P), March,2017
Purchase intention and purchase decision of environmentally sustainable products among urban consumers-a socio economic analysis, Inter Continental Journal of Marketing Research Review, (UGC Sponsored 7th International Conference on Development Policy – Leveraging Investment, Infrastructure and Intellectual Capital for Economic Development),5(5),176-186, ISSN 2347-1670, February,2017
Adaptability of customers towards the transformation from branch banking to e-banking, International Journal of Hospitality Business and Research, 8(2), 30-38, ISSN 0976-7789, UGC approved, October,2017
Sustainability through Digital transformation with reference to specific sectors, International Journal of Hospitality Business and Research,8(2),192-199,ISSN 0976-7790, UGC approved, October,2017
Impact of electronic word of mouth on purchase intention, Shanlax International Journal of Arts.Science and Humanities,5(1),154-158, 2321-788X, UGC No.43960, http://www.shanlaxjournals.in/journals/index.php/sijash
Customer Preference for Retail in e store and Brick and mortar store –A comparative analysis, Shanlax International Journal of Arts. Science and Humanities, 6(3),123-128,ISSN 2321-788X, March ,2018,UGC No.43960 , http://www.allsubjectjournal.com/#:~:text=ISSN%20Online%3A%202349%2D4182,ISSN%20Print%3A%202349%2D5979&text=International%20Journal%20of%20Multidisciplinary%20Research%20and%20Development%20is%20indexed%2C%20refereed,on%20all%20aspects%20of%20education.
Foreign Direct Investment in Indian Retail Sector: an analysis with current trends, Shanlax International Journal of Commerce, 5(1),103-111, ISSN 2320-4168, UGC NO.44120, January 2018
Awareness on Pradhan Mantri Fasal Bima Yojana scheme among farmers: An empirical analysis, International Journal of Multidisciplinary Research and Development, 5(8), 51-56, ISSN 2349-5979, August,2018, http://www.allsubjectjournal.com/archives/2018/vol5/issue8
Green Products Consumption- Paving way for Sustainability, TRANS Asian Journal of Marketing &Management,7(1), 69-83, ISSN 2279-0667, UGC NO 47313 S.No 2771,4.289,January,2018,https://www.indianjournals.com/ijor.aspx?target=ijor:tajmmr&volume=7&issue=1&article=008
Purchase Gap between Intention and Behaviour for Green Products among Consumers, International Journal of Psychosocial Rehabilitation, 23(1), 315-326, ISSN 1475-7192,Scopus,January,2019, https://www.psychosocial.com/article/PR190241/8790/ DOI: 10.37200/IJPR/V23I1/PR190241
A Study on Shareholders Value creation in Pre and Post Acquisition period with special reference to Pharmaceutical Companies, International Journal of Research and Analytical Reviews,6(2), 876-883,ISSN 2348 –1269,UGC NO 43602, April-June,2019, 5.75, 20544026
A study on consumers brand preference of selected FMCG products with special reference to Palakkad District, International Journal of Management and Social Sciences,8(2.1),10-14, ISSN 2249-0191,UGC No 63251, January, 2019 ,https://journals.foundationspeak.com/index.php/ijmss/article/view/718
A study on Postal savings-An investment alternative in rural areas, International Journal of Management and Social Sciences,8(2.1),19-22, ISSN 2249-0191,UGC No 63251, January, 2019, https://journals.foundationspeak.com/index.php/ijmss/article/view/691
Efficacy of online review characteristics on purchase decision of consumer electronics through ecommerce websites, International Journal of Management and Social Sciences,8(1),77-80, ISSN 2249-0191,UGC No 63251, January, 2019 ,https://journals.foundationspeak.com/index.php/ijmss/article/view/691
Effect of Price Income and Word of Mouth on Demand for Organic Farm Products among Urban Consumers, Vivekanadha Journal of Research,8(2),48-62, ISSN 2319-8702, E ISSN 2456-7574, July-December,2019, https://vips.edu/wp-content/uploads/2020/09/Effect-of-Price-Income-and-Word-of-Mouth-on-Demand-for-Organic-Farm0AProducts-Among-Urban-Consumers.pdf
Explicating the role of word of mouth communication on consumer behaviour towards selecting credence products, Journal of Management Research and Analysis,3(2), 241-246,ISSN 2394-2770, Jan-March,2019
Financial Health of Public sector oil marketing companies in India-a comparative study, Journal of Emerging Technologies and innovative Research, 6(6),324-327,ISSN 2349-5162, April-June,2019,JETIR1907507
Customer Engagement in Word of Mouth Communication with regard to Home Appliances, Abhigyan, 38(1),48-62, ISSN 0970-2385, April-June,2020 https://www.fsm.ac.in/images/cms/contentsvol38no1august-2020.pdf
Determinants of Customer’s Store Patronage towards Organised Retail Stores-An Empirical Study, African Journal of Business and Economic Research, ISSN 1750-4554, E ISSN 1750-4562, UGC care list NO.1, Scopus Indexed, DOI:doi.org/10.31920/1750-4562/2020/09/20n3a38, https://drive.google.com/file/d/1U2vrk306ZtwwdCvYL_SjN3zVNMsBHjkP/view
Store attributes as strategic measure in retail apparel stores, International Journal of Multidisciplinary Educational research, 9(3.1),222-228,ISSN 2277-7881, Peer reviewed and UGC Approved 41602, Scopus Index IDA2B96D3ACF3FEA2A(UP), March,2020, http://ijmer.in/pdf/volume9-issue3-2020/volume9-issue3(1)-2020.pdf
Prediction of Farmers’ Access to Pradhan Mantri Fasal Bima Yojana (PMFBY) Scheme using Discriminant Analysis, SDMIMD Journal of Management, Vol.11, Issue 2, pp.21-29, September 2020,ISSN 0976-0652(P),2320-7906(o),DOI: 10.18311/sdmimd/2020/26381
http://informaticsjournals.com/index.php/sdmimd/article/view/26381
National Journal (16)
Profitability Analysis of Corrugated Fibre Board Packaging Industry in Coimbatore, Research Highlights, J.ADU,2,37,1992
Sustainable Growth Through Green Productivity, Indian Foundry Journal,52(2), 32 – 37,2005
A Business process model for e-publishing Industry, Journal of Management Science,1(4),18-23,2006
Continuous Improvement : Kaizens for waste minimization, Manufacturing Technology Today ,5(4), 24-28,2006
An Empirical Analysis of Traders Views on Value Added Tax, The Indian Journal of Commerce,59(3),23-30,2006
Green consumerism: Issues and Implications, Indian Journal of Marketing,37(1), 26 – 29, Scopus Indexed,2007,http://indianjournalofmarketing.com/index.php/ijom/article/view/34411
Performance Evaluation of select Mutual Fund Schemes of UTI and SBI – A Comparative Study, Research Highlights,19(2),104-113, 2009
Preference for Micro Insurance among Beneficiaries with special reference to Thrissur District, Research Highlights,20(4),239-246, 2010
Financial Health Prediction of selected Cement companies in India, Research Highlights,22(3),217-224,ISSN 7223-12374,2012
Basel III and preparedness of Public sector Banks in India, SMART Journal of BusinessManagementStudies,10(1),51-60,ISSN0973-1598,January,2014, https://www.smartjournalbms.org/journal/vol-10-1/full-text/BaselIii_and_Preparedness_of_Public_Sector_Banks_in_India.pdf
Impulse Purchase Behaviour among Generation-Y, The IUP Journal of Marketing Management, 14(1),ISSN 0972-6845, 21-38,UGC No. 46867, February,2015 ,https://iupindia.in/Marketing_Management.asp
Assessment of Customer Involvement and Consequences of Involvement in Home Appliances Purchase, Gitam Journal of Management,13(2),ISSN 0972 – 740X,60-73,April-June,2015 https://gjom.gitam.edu/admin/assets/uploads/issues/Vol-13_No-2Apr-Jun_2015.pdf
Antecedents of Customer Perception of Service Quality of Life Insurance Corporation of India, The IUP Journal of Marketing Management, 5(2),97-109, ISSN 0972-5342,July,2015 ,https://www.iupindia.in/1507/Management%20Research/Antecedents_of_Customer. html
Customer Service Satisfaction with reference to select Textile Retail Store, Research Highlights, 25(4,)322-332, ISSN 2231-2374, October,2015
Effect of demographics on shoppers instore behaviour using S-O-R model Approach, Commerce and Business Researcher, 10(3&4),28-39, ISSN 0976-4097, Peer reviewed, February,2017
Influences of Eco-Labels in Identification of Green Products, Research Highlights, 30(3),184-192, July,2020, Peer reviewed
Lending of Small Finance Banks and Credit availability to Priority Sector in India,Research Highlights, 31(2),99-106,April,2021, Peer reviewed
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