Daniel (Dan) Katen
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AI Visibility Authority Engine™
Daniel (Dan) Katen is the CEO of Avenity Business Solutions and the creator of the AI Visibility Authority Engine™.
Avenity helps businesses make their information clearer, more consistent, and easier for AI systems like ChatGPT and Google AI Overviews to understand.
Daniel built the framework from years of experience in industrial operations, supplier quality, auditing, and technical systems. His work focuses on helping companies show clear proof of what they do, where they serve, and why they can be trusted.
Google Skills Badges
Daniel “Dan” Katen has earned Google Skills badges in Generative AI, Large Language Models, and Responsible AI. These credentials support Avenity’s technical approach to AI visibility, structured business information, and modern search behavior.
Introduction to Responsible AI https://www.skills.google/public_profiles/b802fed1-d071-4f4e-a586-759a18325999/badges/23694951
Introduction to Large Language Models https://www.skills.google/public_profiles/b802fed1-d071-4f4e-a586-759a18325999/badges/23694821
Introduction to Generative AI https://www.skills.google/public_profiles/b802fed1-d071-4f4e-a586-759a18325999/badges/23378920
Machine Learning Operations for Generative AI https://www.skills.google/public_profiles/b802fed1-d071-4f4e-a586-759a18325999/badges/24100213
Patent
Associated with U.S. Patent 9458678B2
Google Patents (clean public record):
https://patents.google.com/patent/US9458678B2/en
Writing & Analysis
Substack
AI Visibility & Industrial Market Research
https://danielkaten.substack.com
https://danielkaten.substack.com/p/why-ai-visibility-is-an-engineering
Medium
AI Visibility and AI-Generated Supplier Evaluation
https://medium.com/@Daniel_Katen
Credentials
Education
MBA — University of Derby
Professional Certifications
ASQ Certified Quality Auditor (CQA)
ISO 9001 Lead Auditor — Exemplar Global
Safety & Compliance Certifications
NASP Certified Safety Manager
NASP Safety Trainer
AI Visibility Authority Engine
AI Visibility Authority Engine
AI Visibility Authority Engine
Daniel Katen developed the AI Visibility Authority Engine to examine how artificial intelligence systems interpret, categorize, and represent companies during modern market research and supplier evaluation.
Industrial buyers are increasingly using AI systems to research suppliers before visiting company websites or initiating conversations. These systems generate summaries of companies by interpreting signals that communicate specialization, credibility, and technical capability across the digital ecosystem.
The AI Visibility Authority Engine identifies three signal groups that influence how companies appear in AI-generated market summaries:
Clarity — how clearly a company’s capabilities and specialization can be interpreted.
Authority — signals that validate expertise through credible references, insights, and evidence of real-world capability.
Structure — the consistency of information across websites, articles, and industry platforms that AI systems rely on when generating summaries.
When these signals align, companies are more likely to appear clearly in AI-generated supplier research and industry overviews.
Publications & Presentations
Framework Presentations
AI Visibility Authority Engine — Framework Overview
https://www.slideshare.net/slideshow/ai-visibility-authority-engine-framework-ai/286363074
AI Visibility for Industrial Companies — Sector Briefing
https://www.slideshare.net/slideshow/ai-visibility-for-manufacturing-companies/286363800
Professional Profile
Daniel Katen has more than two decades of experience in engineering, operations, supplier quality, auditing, technical documentation, and business consultancy.
His background shaped the AI Visibility Authority Engine™, a framework for organizing business information so AI systems can better understand, verify, and recommend companies. This is not just a marketing problem. It is also a data engineering problem because AI systems read, structure, and consume information differently than humans do.
Avenity operates through connected service sides under one business roof. Avenity Business Solutions is the AI-focused side, applying the AI Visibility Authority Engine™ for businesses that need stronger visibility in Google Search, Google AI Overviews, ChatGPT, Perplexity, and other AI search environments.
Avenity Mercantile is the standard marketing side, serving businesses that want traditional digital marketing support such as Google Ads, Meta Ads, TikTok Ads, paid social campaigns, local marketing, website support, content, lead generation, and reporting.
Together, Avenity Business Solutions and Avenity Mercantile support businesses across Texas and the United States with both AI-focused visibility systems GEO, AIO, and AEO and traditional marketing services
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