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WHAT IS A BUSINESS?
WHAT IS A BUSINESS?
A lot of what you did for Market Research in Ideation 7 will help you here. You’ll want to summarize what you learned about the users your product is designed for and how you have interacted with your target users. Your user adoption plan should include:
A sketch of your customers, including size and demographics
(Optional) Competitor analysis: in terms of getting users to adopt your product over competitors
Who you got to test your product and how you engaged them
Description of how your ideas for your product changed in response to your target user feedback
FUTURE PLANS
FUTURE PLANS
In this section, you want to explain how you will promote your product to potential users. You’ll also want to include details like how people will hear about your product, and how users will get and possibly buy your product. Essentially, you want to explain how you will show people your product, how you will get people to use it, and what happens once people have tried your product. In order to describe this, you’ll need:
Messaging that is clear and explains your product’s purpose
An in-depth strategy for how your product will reach target users
(Optional) Plans to partner with organizations who are working on the same problem, as a way to engage more users
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