Brand Voice
PureSerenity embodies the tranquility of nature. The brand voice is gentle, soothing, and emphasizes the purity of its ingredients. It promotes a back-to-basics approach to skincare, fostering a sense of calm and well-being.
Motif
PureSerenity draws inspiration from serene landscapes and minimalist design. The packaging features earthy tones and clean lines, reflecting the simplicity and purity of nature.
Products/Services
Organic Olive Oil Soap: A nourishing soap enriched with pure olive oil for a gentle and moisturizing cleanse.
Lavender Meadows Bar: Infused with lavender essential oil, this soap promotes relaxation and a sense of calm.
Citrus Grove Exfoliating Soap: A refreshing soap with natural citrus extracts for a revitalizing and invigorating shower experience.
Color Palette for PureSerenity
Serene Green: #98FB98
Earthy Taupe: #8B735B
Tranquil Blue: #ADD8E6
Lavender Mist: #E6E6FA
Sunlit Yellow: #FFFF99
Main Logo
Here we prepared a brand board so any creative team member of a brand can quickly refer to the brand board as it relates to the colours, fonts, logos and brand photos.
A brand board document provides a foundation to create on-brand content without having to guess what these brand components are and stay consistent to the look and feel of the brand.
A brand board is perfect for all new and existing brands and highly recommended to make a strong and memorable brand identity.