Embedded Files
Brand Design Brief
Brand Design Brief
Brand Voice
PureSerenity embodies the tranquility of nature. The brand voice is gentle, soothing, and emphasizes the purity of its ingredients. It promotes a back-to-basics approach to skincare, fostering a sense of calm and well-being.
Motif
PureSerenity draws inspiration from serene landscapes and minimalist design. The packaging features earthy tones and clean lines, reflecting the simplicity and purity of nature.
Products/Services
Organic Olive Oil Soap: A nourishing soap enriched with pure olive oil for a gentle and moisturizing cleanse.
Lavender Meadows Bar: Infused with lavender essential oil, this soap promotes relaxation and a sense of calm.
Citrus Grove Exfoliating Soap: A refreshing soap with natural citrus extracts for a revitalizing and invigorating shower experience.
Color Palette for PureSerenity
Serene Green: #98FB98
Earthy Taupe: #8B735B
Tranquil Blue: #ADD8E6
Lavender Mist: #E6E6FA
Sunlit Yellow: #FFFF99
Logos
Logos
Main Logo
Mockups
Mockups
What is a Brand Board?
What is a Brand Board?
Here we prepared a brand board so any creative team member of a brand can quickly refer to the brand board as it relates to the colours, fonts, logos and brand photos.
A brand board document provides a foundation to create on-brand content without having to guess what these brand components are and stay consistent to the look and feel of the brand.
A brand board is perfect for all new and existing brands and highly recommended to make a strong and memorable brand identity.
PureSerenity Brand Board.pdfPage updated
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