For my business and entrepreneurship competency, I completed FSE 301: Entrepreneurship and Value Creation. This course walks students through the steps to conduct market research, develop a business idea, initial concept, and prototype pitch. This experience was very helpful for my sustainability theme because there are many green-tech startups and new technologies that need commercialization, but only need a good marketing and entrepreneurial structure to be successful to fully explore the idea. Since I have always been interested in 3D printing, my proposed project was a modification that could be added to a 3D printer which automates the troubleshooting process for new users, leading to more satisfying and successful prints and reducing print waste to save both money and be more sustianable. I learned how to create an effective pitch deck and ask for money, which will be very effective for any future entrepeneurial efforts and even for simply convincing people in my own company to pursue an idea. Some product details are below.
Throughout the course, I conducted extensive market and customer research to develop an idea that is not only technically and economically feasible, but also one that will be attractive to customers because it solves a problem real people have. The product was developed from the problems and thoughts of 24 people I interviewed. Interviewing potential customers in a neutral manner without suggesting or proposing ideas was probably my most lacking skill, but it is one of the most important skills an engineer can have to ensure that the solutions engineers develop address the customer's problem the best. The skills I learned in this entrepreneurship class will allow me to sell ideas for sustainable engineering solutions that are informed by customer needs. This relates to my theme of sustainability because one of the main issues with sustainable technologies is a public perception issue from bad sales pitches for the tech, not necessarily a technological shortcoming.
Notes from market research interviews. I gained a lot of valuable insights by interviewing people with different levels of experience with 3D printing.