BSDF Definitions

1. Display Ads

This is the updated version of newspaper advertising. It means buying ad space on sites that are of interest to your target demographic. You can create text ads, which essentially look just like traditional print media ads, the floating banner above the site’s contact and even wallpaper with your services on the site background. 

2. Social Media Ads

Pinterest, Instagram, Facebook, Yelp, YouTube, Google and pretty much all social media sites offer relatively inexpensive advertising. Paid social media ads are the kind of advertisement that focuses on reaching your target audience with how much you pay adjusted to how many see it and engage with it. 

3. Newspapers and Magazines

Traditional print advertising.  Most print media now has a digital presence and can combine these types of advertisements with its virtual version.  Yellow page advertising fits in this category as well.  

4. Outdoor Advertising

Your car wrap fits this definition.  Billboards, transit ads, shopping cart ads, pharmacy bag ads, are additional examples of this type of advertising. 

5. Radio and Podcasts

Self-explanatory, but a radio interview doesn’t meet the criteria (and there is likely no in-market expense associated with the interview).  If you turn around and edit the interview for a follow up radio ad, then the work to edit, and the placement costs associated with the radio ads would apply.  

6. Search Engine Marketing

Search Engine Marketing is curating search engine optimization (SEO) techniques to reach your target audiences more effectively when they search for you. These types of advertisements are commonly called Pay Per Click.  FYI, we’ll be handling this for you on the landing page associated with the new corporate site.  If you build a stand-alone site, you’ll likely want to do this on your own. Stand alone website creation as a whole is also covered.     

7. Video Ads

The type of ad is self-explanatory; placement likely will be on a digital site (Linked-In, Facebook, YouTube, your website or as part of an email campaign.  Again, a video interview wouldn’t meet our definition, but editing that interview for use as described above would.  

8. Sales Oriented Collateral Material 

Not all your collateral material fits the definition of advertising.  Your business card, while a useful tool, isn’t considered advertising; in general, neither is letterhead or envelopes.  Brochures do fit this definition, as do posters and other promotional items that you might use as a leave behind/giveaway at an event.  

9. Event Marketing

Paying to sponsor a meeting, convention or a charity benefit falls under event marketing, and qualifies as advertising regardless whether you pay in cash, or in the cost of a lunch, as does a sponsorship of a networking organization in your community.    

10. Email Marketing

A kind of advertisement that is focused on your existing customers, past customers, or potential customers and may include helpful information, news about an event, or special pricing/services offered to the target audience.