Embedded Files
Tia Logos
Tia Logos
We have revised our logo to "grow up" Tia's brand. Our previous logo was drawn by hand, therefore showing a sense of "wonkiness" that, yes, felt human and approachable, but led to a feeling of juvenile playfulness instead of professional competence. The lowercase "t" allows for a similar sense of approachability without sacrificing the feeling of professionalism. Furthermore, when reduced to small scales, the previous logo had legibility issues.
Wordmark
Wordmark
Our wordmark logo consists of our Tia wordmark and "Health." Use this logo for most situations
Primary Logo
Primary Logo
tktkt
Logo with Tagline
Logo with Tagline
Stacked Logo
Stacked Logo
Fonts
Fonts
Non-Google workspaces:
Basis Grotesque
Basis Grotesque
Use this sans serif font whenever you need to be direct, conversational, or relatable. You can also use this when you need to write long-form communications. Use "Regular" weight for 95% of the things you need to communicate and use "Bold" font only when you need to differentiate between sections.
Inferi
Inferi
Use this font as statement elements, headlines, or "attention-grabbing" moments. You can use italic weight when you want to create emphasis.
When working in Google workspaces:
DM Sans
DM Sans
DM Sans replaces "Basis Grotesque" when working in Google Workspaces.
Source Serif 4 - Light
Source Serif 4 - Light
Source Serif 4 - Light Replaces Inferi when working in Google Workspaces
Illustrations
Illustrations
Feel free to use any of these illustrations as you see fit! When using Illustrations, it's typically best to use the PNG format.
Editorial Illustrations
Editorial Illustrations
Includes Service Illustrations, Location Illustrations, and more.
Storytelling Illustrations
Storytelling Illustrations
Includes Value Prop Illustrations, "Explanatory" Illustrations, and more.
Appointment Illustrations
Appointment Illustrations
Includes all appointment card illustrations used on the Member portal and on the Tia website
Tia
Figures
Tia
Figures
Includes all appointment card illustrations used on the Member portal and on the Tia website
Photos & Images
Photos & Images
Photography Resources
Tia Colors
Tia Colors
Primary Colors
Raspberry
Raspberry
Hex #831A4A
RGB 131, 26, 74
CMYK 38, 99, 49, 26
PMS 7420
Tia Pink
Tia Pink
Hex #EF308D
RGB 239, 48, 141
CMYK 0, 96, 2, 0
PMS 75-8 C
Poppy
Poppy
Hex #F95647
RGB 249, 86, 71
CMYK 0, 81, 73, 0
PMS Warm Red
Neutrals
Cream
Cream
Hex #FCF4E9
RGB 253, 244, 233
CMYK 1, 3, 7, 0
PMS 7527
Oat
Oat
Hex #ECDCCD
RGB 236, 220, 205
CMYK 6, 12, 17, 0
PMS 7529
Clay
Clay
Hex #BE9191
RGB 190, 145, 145
CMYK 25, 46, 36, 0
PMS 5015
Putty
Putty
Hex #765454
RGB 118, 84, 84
CMYK 47, 64, 56, 27
PMS 5215
Colors
Terra Cotta
Terra Cotta
Hex #F5907A
RGB 245, 144, 122
CMYK 0, 53, 48, 0
PMS 2434
Brick
Brick
Hex #C45138
RGB 196, 81, 56
CMYK 17, 81, 86, 6
PMS 173
Gold
Gold
Hex #F9B146
RGB 248, 176, 69
CMYK 1, 34, 83, 0
PMS 3514
Pistachio
Pistachio
Hex #D6DEBA
RGB 214, 221, 185
CMYK 16, 5, 31, 0
PMS 2260
Black and Whites
White
White
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Soft Black
Soft Black
Hex #282725
RGB 40, 39, 36
CMYK 69, 64, 66, 69
PMS Black 3
Brand Patterns
Brand Patterns
Line Patterns
Line Patterns
Use these anywhere you want to easily infuse visual "Tia brand" presence.
Science Dot Patterns
Science Dot Patterns
Use these anywhere you want to easily and visually infuse "science."
(These images are made from microscope images of healthy breast and uterine tissue.)Tia Staff Toolkit
Tia Staff Toolkit
Email Signature
Email Signature
Follow the steps below to add to your new email signature:
Step 1
Go to gmail settings on your @asktia.com email.
Step 3
Set logo size to 'Small'.
Step 4
Paste the text below with your personal details.
Jane Doe | Role
Tia | The new standard of care for women
(M) +61 45257210
Step 5
Check that you have selected your newly created signature for new emails and on reply/forward.
Slack Theme
Slack Theme
To switch sidebar theme, simply copy and paste this text into your slack, then choose choose "Switch sidebar theme"
Copy and paste this ☞ #831A4A,#350D36,#F95647,#FFFFFF,#F5907A,#FFFFFF,#2BAC76,#EF308D,#831A4A,#FFFFFF
Tia Presentation Template
Tia Presentation Template
Follow the steps below to access the Tia Presentation Template Theme in your company presentation.
Step 1
Go to "Slides" in your work gmail account. Click on "Template Gallery"
Step 2
Select "Tia Slides Template 2022" to make your very own Tia Presentation
Step 3
Begin editing in Slide Editor. Click the drop down to select from a range of layouts.
Tia Zoom Backgrounds
Tia Zoom Backgrounds
Step 1
Download your favorite zoom background(s) from the folder above. Don't worry, the image is meant to be flipped so it appears correctly on videos!
Step 2
Sign into your Zoom and go to top menu to select Preferences.
Step 3
The Settings screen will pop up. Select Background & Effects.
Step 4
Select the "+" and Add Image.
Step 5
Select the image you want to upload as a Zoom background, this may be in your Downloads folder.
Step 6
Select the background you want and voila, your new zoom background is ready!
*Note: "Mirror my video" only changes how you appear on your own screen, this does not actually flip how the background appears to others.
Brand Guidelines
Brand Guidelines
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