How we express ourselves

Advertising and Propaganda

American Women is a Web site dedicated to the study of Women in history. In this Prints and Photographs section, you can view photos of advertising techniques. We all know that the packaging of goods influences whether or not we are tempted to purchase an item. Colorful posters and magazine ads advise the consumer on items they need. At this Web site you can examine many photographs of labels and posters used for advertising. http://memory.loc.gov

Communicating Ideas Using Posters, Newspapers, Comics

A breaking newspaper story needs to meet the deadline while communicating the facts. Watch the news broadcast about a meteorite from outer space. A steaming rock crashed through the roof while one woman was watching TV. Identify the parts of a newspaper. A picture gets the reader's attention while the story tells who, what, and when. Did you know that comic strips also tell stories? See comic strips about following a map, ants looking for food, or training a dog. Explore the parts of a comic strip. Watch a movie trailer and pick the important scenes for a movie poster.URL: http://www.learnalberta.ca

Admongo

Advertising sends a message. Do you know the message you are getting when you see an ad online, on television, or on a billboard? Discover how ads work. Examine what these ads are trying to get you to do. Go on an adventure in Admongo to learn all about advertising. Identify ads as you walk down the sidewalk, hang out at home, and shop at the minimart. Explore the parts of an ad. Find out how advertisers try to reach their target audience. Design your own ad with your target audience in mind. URL: http://www.admongo.gov

Top 100 Advertising Campaigns

See the top 100 Advertising Campaigns of all time! Can you believe that Kellogg's Rice Krispies Snap! Crackle! and Pop! dates back to 1940? You'll read ads from as early as 1910 and there are some you will surely recognize. This site also allows you to view the actual newspaper advertisements of the top five. URL: http://adage.com

Nutella A Health Food?

A bunch of moms sued Nutella for advertising that the sugary hazelnut spread is part of a healthy breakfast. This chocolate hazelnut spread is tasty on bread. Most third graders guessed that it wasn't a very healthy choice, but some moms were tricked by misleading advertising. The ads say it has skim milk and cocoa, but don't say anything about all the sugar and fat in this spread. The moms were shocked to discover it was like giving their kids a candy bar for breakfast. Nutella agreed to change their ads and pay people who bought Nutella a settlement. URL: http://htekidsnews.com

How Do You Get the Word Out?

While watching an interesting television show, people often hate commercial interruptions. Yet, some commercials can be clever and entertaining. Some of the best commercials of the year are on television during the Super Bowl. Find out why commercials are necessary. Companies help pay for the shows you watch in exchange for advertising their products during those shows. The best way to get people to buy your product is to get people's attention. Guerilla marketing uses strategies like flash mobs or viral videos to advertise a product or service.URL: http://wonderopolis.org

Food That Fools You

If the dinner you helped make never looks this good, there is a reason. Picture-perfect food might not be food at all. This delicious-looking dinner might contain glue, dish soap, eyeliner, lipstick, waterproofing spray, and cotton balls. Food goes bad quickly when you are trying to take pictures of it. Food stylists discover tricks to make it look fresh and tasty. Find out how food stylists make ice cubes, steaming potatoes, grill marks, and ice cream that doesn't melt. They might even use tweezers to perfectly place tiny food items like rice or sesame seeds URL: http://kids.nationalgeographic.com