Have a bangtan-filled weekend at the pearl army muster: holiday ever after

Spend your best weekend at the Pearl ARMY Muster: Holiday Ever After!

On December 9 to 11, 2022, all roads lead to Ayala Malls Manila Bay for the most anticipated gathering for BTS ARMY in the Philippines (also known as Pearl ARMY).

PAM:HEA is the second major event organized by ARMY Connect PH (ACPH) and Titas of BTS (TOB), the same group behind the much-talked-about Pearl ARMY Festa & Bazaar (PAFB), held last July 8-10, at the Ayala Malls Vertis North. It celebrated the 9th ARMY Day (anniversary of BTS’ fandom) and drew in an average daily crowd of 62,300 ARMYs hailing from all over Metro Manila and different parts of the country.

At PAM:HEA, everything is bigger and better with more attractions, activities, and shopping options for everyone. Just like PAFB, the event is FREE and OPEN TO ALL — not just for Pearl ARMYs but even for non-ARMYs, too!

There's so much to see at this multi-level event, which will occupy four areas of Ayala Malls Manila Bay: the main Activity Center on Level 1, Level 3 activity areas located right above the Activity Center, the Korea Town (K-Town) section also on Level 3, and a portion of the Central Garden Fountain right outside the Activity Center.

ATTRACTIONS

Some of your favorites from PAFB are returning to PAM:HEA but with a holiday twist to match the season. The Holiday Ever After Photo Booth is a Christmas-themed recreation of the much-loved and talked about “Marry Me Bangtan” Photo Booth from PAFB. Pearl ARMYs can now keep a precious memory through a Christmas photo taken with their BTS bias’ standee.

Also returning is Art By ARMYsts, a multi-level exhibit featuring BTS-inspired artworks by ARMY artists. The History of Bangtan is also back with The Genre Is BTS and Do You Know BTS? exhibitions. Outdoor installations My BTS Story and The Story of Whalien also return with an updated look and a new character figure! The BTS + ARMY Family Concert Wall gets upsized as well, while Selca With BTS gets a tech upgrade from printed tarps to moving images displayed on the latest LED screens from Samsung and VSTECS. The Pearl ARMY Wall also returns to PAM:HEA as an Instagrammable display but don't worry because you can still write your messages for BTS and ARMY in the new PAM:HEA-exclusive interactive display Little Wishes Tree.

Speaking of new attractions, ACPH and TOB has partnered with the best brands and companies to make PAM:HEA even more exciting! 2171 Floral Creations, PAM:HEA's partner for the Holiday Ever After Photo Booth, also worked on The Purple Ocean Experience, a unique sensory experience photo booth that uses a mix of lights, sounds, and visuals to take ARMYs right in the middle of a BTS concert crowd. They are also behind the "IDOL" Room and ARMY Lounge: One Day Spring Will Come installations inspired by the music videos for BTS hits "IDOL" and "Spring Day," respectively.

Tech giants Samsung and VSTECS are also presenting The Game Room, which features the Odyssey Ark, the world's first 55-inch 4K rotating curved gaming screen that offers an immersive gaming experience. Studio LAJ and RocketSets are also stepping out of their Quezon City space to bring their "Life Goes On"-inspired set for On My Studio: A BTS-inspired Photo Booth. Meanwhile, ACPH and TOB's longtime brand partner Smart is also bringing the cutest boyband in the world, TinyTan, in their Step Into The Smart Universe booth.

ACTIVITIES & PROGRAMS

Aside from photo booths and other Instagrammable spaces, PAM:HEA is loaded with activities and programs that everyone will surely enjoy.

On December 10, Pearl ARMYs can join QUIZneyland, a BTS trivia game, or play in the Run, Pearl ARMY! games presented by Penshoppe and Fresh, happening on December 10 and 11. Two workshops — Snow Globe Making and Christmas Tree Ornament Making — are also happening on December 11 for ARMY crafters.

Live performances from talented ARMYs are also happening on December 10 for ARMY TIME: On Stage. Catch dance performances from ON7 and live music busking by Val Gagatiga and Toni Santos. On December 11, BTS PH (Bangtan Boys Philippines), the first-ever BTS fanbase in the country established on February 2013 (months before BTS even made their debut!), will be gathering its members to celebrate the birthdays of Jin and V in Winter Space with Seokjin and Taehyung at the Activity Center.

Every night from December 9-11, catch magical pyromusical shows every 7:00 PM courtesy of Ayala Malls Manila Bay's Light Up The Sky. Don't miss the show on December 10 as it features music fom BTS!

In true BTS+ARMY fashion, PAM:HEA gives back to the community through P.O.P. (Pearls Of Peace) Charity Fundraiser Project for the benefit of children and family beneficiaries of the The Kythe Foundation, Habitat For Humanity, and Black Pencil Project. Online donors will receive special digital photocards in exchange for their donations.

Guests and participants of PAM:HEA attractions and activities also have a chance to win prizes in the #FeedYourSeoul Grand Raffle. Up for grabs are BTS standees, merch, and other goodies courtesy of generous sponsors.

SHOPPING

Finally, shop for gifts and your ARMY Life needs at the Pearl ARMY Bazaar. Explore two levels of shopping at the Level 1 and Level 3 Activity Center bazaar spaces, including booths from Funhan Mart, APOP, BTS Pop-up, and Fresh.

There is literally SO MUCH in store at the Pearl ARMY Muster: Holiday Ever After! To learn more, visit http://muster.armyconnectph.com and follow @armyconnectph on Facebook, Instagram, Twitter, and Tiktok.

The Pearl ARMY Muster: Holiday Ever After is a non-profit event organized by ARMY Connect PH and Titas of BTS in partnership with Ayala Malls Manila Bay. Presented by Samsung, VSTECS, and 2171 Floral Creations. Co-presented by Casadea, Smart, Penshoppe, Fresh, Studio LAJ, and RocketSets. Sponsored by BTS Pop-Up, Funhan Mart, APOP, Infinite Events Manila, LaserCrafts, Conly-Clem Marketing, Still By Francis, Madcap Productions, and Print Shop Sonyeondan.