Purity Pearl is a Korean skincare app designed to establish users’ skincare routines through personalised product recommendations and expert guidance. With its Skin quiz feature, Purity Pearl aims to simplify the overwhelming process of testing and choosing the right skincare products by tailoring suggestions to each individual’s unique skin type and concerns. Although our app will not 100% help with each and every individual's skin issue, we aim to help as much as we can. 

The app’s interface is very minimalistic and user-friendly, inviting users to aim for healthier, glowing skin. Upon downloading the app, users are asked to take the Skin quiz; a quiz designed to gather information about their skin. The questions cover various aspects including skin type (such as oily, dry, combination or sensitive skin), concerns (such as acne, ageing, hyperpigmentation) and lifestyle factors (such as exposure to environmental pollutants or stress levels). Once the quiz is completed, our algorithm analyses the responses to generate a personalised skincare recommendation according to the user’s needs. These recommendations include a very wide range of products such as toners, cleansers, serums, moisturisers, and sunscreen. We also ensure to only offer products from renowned Korean skincare brands known for their high quality ingredients and innovative formulas. Understanding that skincare success relies on more than just product selection, our app goes the extra mile by providing users with a complete skincare routine tailored to their needs. 

Our app will ensure to give them the full skincare routine on when and how to use each given product, this enables the user to be focused on getting better results, while knowing they are  using the products the correct way. The reason for this step in our algorithm is  because most people who start on skincare usually use the products in the wrong way and get impatient as they do not see expected results. As a business our aim will be to fully satisfy our customers, one of the key challenges faced by many skincare enthusiasts is the lack of guidance and support throughout their journey. To address this, we've built a thriving community within our app where users can connect, share experiences, and support one another on their skincare journey. Through personalised profiles and the option to share before-and-after photos,users can track their progress, celebrate successes, and provide valuable feedback to help us continually improve and refine our services.This social aspect encourages collaboration and support among users, as they’re able to exchange tips and recommendations.