In an article on the official YouTube blog, Neal Mohan, the new leader of YouTube, explains the platform's priorities for the coming year, which are centered on supporting creators, building for the future, and preserving the safety of the YouTube community.
Supporting creators is at the heart of YouTube's mission. they are working to increase opportunities for creators to grow their businesses on the platform. To further support creators, YouTube aims to provide them with more ways to earn money, including expanding its subscriptions business, investing in shopping, and continually improving paid digital goods offerings.
Building for the future of YouTube involves investing in features and experiences that will make YouTube a great platform for viewers and creators. This includes streaming and connected TV, which have seen significant growth in recent years. YouTube is also focused on unlocking creativity across formats such a short form an podcasts.
Protecting the YouTube community is another crucial priority. YouTube is investing in teams, technology, and systems to ensure a safe experience all participants. Particular emphasis is placed on protecting children on the platform, with YouTube continually looking for ways to make it easier to find family-friendly videos. YouTube is also engaging with policymakers globally to ensure that the digital environment laws and bills being updated or introduced will create a safe online environment while allowing a plurality of voices to be heard.
YouTube is committed to delivering across a range of formats while investing in the policies that protect the platform from real-world harm. The magic of YouTube, according to Mohan, lies in the shared sense of community where creators, artists, advertisers, and viewers can come together to do something amazing.
While YouTube is committed to making the platform better for creators and the community, we should not ignore the fact that these enhancements will be better for business. If we've learned anything from the past, it is that the algorithm will continue to shape what is created on the platform as creators look towards successful creators as inspiration. How the algorithm work is determined by YouTube executives looking to turn a profit. Afterall, YouTube is still a business. Keeping the algorithm a secret ensures that there will always be new, creative content on the platform as others, like MrBeast, continue to play the game.
Mohan, N. (2023, Mar 1). Letter from Neal: Our 2023 Priorities. YouTube Official Blog. https://blog.youtube/inside-youtube/2023-letter-from-neal/Â