6 Tips for Creating Captivating Clickbait

What's Clickbait?

Clickbait, noun: An eye-catching link on a website which encourages people to read on.


“I looked up the definition of Clickbait, and You WON’T BELIEVE what I learned!”

The Good:

An eye-catching title can make people excited about your topic and want to read your content!

The Bad:

Clickbait can be super annoying! Particularly if the content doesn’t have ANYTHING to do with the title. Or if the Title is OVERLY SENSATIONALIZED!

Instead of "Clickbait," think "Click-Worthy"

Tip # 1: Make it a list


“5 Reasons You Should Read ‘I Am Malala’”

“7 Articles that Prove that Malala Yousafzai is the greatest human on Earth.”

“13 Insane (But True!)Things you didn’t know about Malala Yousafzai”

Tip # 2: Use Emotional Adjectives

Tip # 3: Use the Words "You" or "I"


“You won’t believe how incredibly tough this 16-year-old girl is”

“I didn’t think a person could get shot for wanting to go to school. Then I read ‘I Am Malala’ ”

“12 Secrets about Malala Yousafzai that I can’t wait to tell you about”

Tip # 4: Mention Pop-Culture, Animals or Food


“If Malala Yousafzai were a cake, she’d be angelfood. Here’s why.”

“Why Malala Yousafzai should be the next Avenger.”

“This Soaring Eagle is almost as Majestic as Malala Yousafzai’s Nobel Prize Acceptance Speech”

Tip # 5: Use a Leading Sentence


“The Taliban shot her in the face. You won’t believe what Malala said when she woke up.”

“No one thought a 16-year-old Pakistani girl could make a difference. She proved them wrong.”

“This 16-year-old girl’s story will make you cry.”

Tip # 6: Use Why, How, and What


“Why Malala Yousafzai is cooler and braver than you.”

“How to fight the Taliban in the words of Malala Yousafzai”

“What Wikipedia didn’t tell you about Malala Yousafzai”

Write an awesome title, add a QR Code, some images, and a voila!