The definition of the numbers at the top

1. Sales using AiDeal Lite coupon: The total sales brought by AiDeal Lite campaigns. (If the coupon code information is provided in the conversion tag, then this number would be the total sales using AiDeal Lite coupon code).

2. Gross margin: The gross margin brought by AiDeal Lite. This number is calculated based on the gross margin ratio set in the site setting page.

3. AiDeal Lite usage fee: AiDeal Lite invoice amount of the month.

4. Coupon cost: It is calculated based on the assumption that all users used the coupon code. E.g. if there are 35 CVs for the $10 discount campaign, then the cost would be 35*10 = 350. (If the coupon code information is provided in the conversion tag, then this number would be calculated based on the actual amount of AiDeal Lite coupon code used).

5. Residual profit: Gross margin - AiDeal lite usage fee - coupon cost

Graph: The cumulative sales of AiDeal Lite and others

• Sales ratio: AiDeal Lite sales / whole site sales for each day

• Sales amount：AiDeal Lite sales, other sales for each day