This person is the hottest lead becuase they re-submitted their information, basically raising their hand to say ME ME ME I'M INTERESTED!

If we use a corporate landing page, this just adds them as a re-engaged lead in Club OS. But if we use a custom landing page, then your email will get an alert & it will go to the tracker too.

This person both opened the email and engaged / clicked on something within the email, whether a button like 'Join Now', linked article or a link to the website, etc. 

This is a great hotlist to reach out to because it shows they engaged with us more than someone who just opened the email, or was a cold lead from years ago.

Someone who opened the email to read it. This is the largest amount of people. Hotter leads than a cold lead because they're at least curious enough to check on an email from us.