Journal Publications
- 1. Deep Reinforcement Learning for Sequential Targeting
Wen Wang, Beibei Li, Xueming Luo
Management Science (IS department) [Paper link]
ICIS 2020, AIML 2020, MIT CODE 2020, INFORMS Annual Meeting
- 2. Predicting Instructor Performance in Online Education: An Interpretable Hierarchical Transformer with Contextual Attention
Wen Wang, Mi Zhou, Beibei Li
Information Systems Research [Paper link]
INFORMS Annual Meeting
- 3. Learning Personalized Privacy Preference From Public Data
Wen Wang, Beibei Li
Information Systems Research [Paper link]
SCECR 2023, ICIS 2023
- 4. Unraveling Generative AI from A Human Intelligence Perspective: A Battery of Experiments
Wen Wang, Siqi Pei, Tianshu Sun
Information Systems Research, Forthcoming
CKGSB Digital Young Scholar Symposium
Working Papers
- 5. Predicting Consumer In-Store Purchase through Real-Time Video Analytics: An Advanced Computer Vision and Deep Learning Approach
Rubing Li,† Wen Wang,† Kaiquan Xu, Anindya Ghose, Beibei Li
(† Co-first authors with equal contribution)
Under 2nd Round Major Revision at Information Systems Research [Paper link] (Last round decision: Major Revision)
- 6. Divergent Thinking and Online Informational Videos: A Multimodal Deep Learning and Causal Machine Learning Approach
Under 2nd round Major Revision at Information Systems Research [Paper link]
Best Paper Award in Digital Innovation Track at ICIS 2021
ICIS 2021, CSWIM 2021
- 7. Customizing Large Language Models for Business Context: Framework and Experiments
Wen Wang, Zhenyue Zhao, Tianshu Sun [Paper link]
Under 1st round Major Revision at Information Systems Research
ICIS 2024
- 8. Human-AI Co-Creation in Product Ideation: the Dual View of Quality and Diversity
Wen Wang, Mochen Yang, Tianshu Sun
Under 2nd round Review at MIS Quarterly [Paper link]
- 9. (How) Can LLMs Enhance Privacy Research?
Charlie Cheng, Wen Wang
Under Review
- 10. Privacy Regulation in Live-Streaming Content
Yuan Yuan, Nikhil Malik, Wen Wang, Kannan Srinivasan
Under Review [Paper link]
AIML 2023, AIM Conference 2024, CIST 2024
Gerard Tellis Award for Excellence in Research at AIM Conference 2024
- 11. Text versus Video for Knowledge Communication? Combining Quasi-Experiments and the Interpretable Video Analytics
Gujie Li, Jui Ramaprasad, Lauren Rhue, Wen Wang
SCECR 2023, CIST 2023, WISE2023
Best Paper Award Nominee at WISE 2023
- 12. Spillover Effects of Generative AI on Human-Generated Content Creation: Evidence from a Crowd-Sourcing Design Platform
Weihong Zhao, Wen Wang, Siva Viswanathan [Paper link]
WISE2023, INFORMS Annual Meeting 2024
- 13. How Information Cues Transform Video-Based Online Education? Combining Randomized Experiments and Multimodal Machine Learning
Yi-yun Chu, Zhe Deng, Wen Wang, Pedro Ferreira
SCECR 2024，SCECR 2025
- 14. Generative AI and Artists: Consumer Preferences for Style and Fair Compensation
Wen Wang, Jason Bell, Jeff Dotson, David Schweidel [Paper link]
Marketing Science Conference 2023
- 15. Music Motion Synergy: A Multi-Modal Deep Learning Measure for Unveiling Engagement and Consumer Insights in Social Media Videos
Erya Ouyang, Wen Wang, Xueming Luo
Marketing Science Conference 2023, AIML 2023, INFORMS Annual Meeting 2024