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Case Study Overview: LEGO has a long history of using ideation sessions to innovate both their products and marketing strategies. They often use “Innovation Labs” where employees and external partners collaborate.
Brainstorming Method: Co-creation and collaborative brainstorming sessions.
Key Learning: How structured, yet open-ended brainstorming helps generate ideas from diverse team members and external contributors. LEGO also uses tools like Miro for hybrid sessions.
Relevance: A useful example for understanding how to structure remote or hybrid brainstorming sessions to involve everyone.
To help you implement effective brainstorming sessions, we’ve created a collection of practical resources designed to address common challenges faced by leaders of global and distributed teams. Below, you’ll find downloadable tools to streamline your ideation process, whether you’re organizing a virtual session or tackling a specific team objective.
Organizing Remote Brainstorms: A step-by-step checklist to ensure your virtual sessions run smoothly, covering everything from selecting the right technology to optimizing timing for global teams.
Example Agendas: Ready-to-use agenda templates tailored to a variety of brainstorming goals, such as solving complex challenges, generating fresh ideas, or prioritizing initiatives.
These resources are designed to make planning and execution easier, so you can focus on fostering collaboration and driving results.
Problem Solving Brainstorming Session Template.docxMarketing Campaign Brainstorming Session Template.docx
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