The Secret to Selling Your Home FAST

If you’ve just listed your home for sale and it’s been a week or two since you went live to the public, or if you’re planning on listing your home soon, this is for you.

Everyone talks about properties getting offers left and right and getting sold in what seems like minutes. The reality is that, while that may have been the case in 2021 and in some abnormal situations, it just isn’t happening right now.

Here’s the thing: while everyone hears stories about their neighbors or friends pricing a certain way to get sold quick, many of them don’t know why or how it worked.

For example, it’s completely fine to leave your home on the market for a few (or several) months at a high price to see what you might be able to get for it. But… the longer you wait, the more suspicious home buyers and their agents get about why it’s been sitting.

“Is it overpriced?”

“Is something wrong with it?”

“Is the location undesirable?”

😱

These speculations only serve to decrease perceived value, effectively plummeting the chances of selling your home for more.

The same goes with listing for a low price and letting buyers “bid up” the price. It causes negative speculation and decreases the perceived value, even if it’s already listed low.

So what do you do?

The real estate market constantly and frequently experiences fluctuation or “market shifts,” which attentive real estate agents pay close attention to. A skilled REALTOR® is very knowledgeable about the general market in your area, plus all the “micro markets” in specific neighborhoods, even down to your specific street and home layout.

If your friend in the next town over said they sold their home by starting with a high price and dropping it over time, it’s probably because their REALTOR® has a specific strategy to make that method work. Most of the time, this has to do with a situation concerning your friend’s specific property or neighborhood.

A much more proven strategy for getting the best possible offers from buyers is…

Are you ready?

…listing it at market value based on your agent’s professional opinion.

Your REALTOR® will use a Comparative Market Analysis (CMA) to help determine the market value of your home. Sometimes it may need an adjustment or two after being listed, but your agent knows how to determine when to adjust and for how much.

When your home is listed at market value, it’s much more likely to attract buyers who want to buy a home in that price range. As a result, more buyers will come see the home right away, get excited about the home and the “perfect” price, and want to make an offer.

On the other hand, listing it high or low will cause buyers to skip past your listing and look for others, causing your listing to receive much less attention than it would have if it was listed at the right price to begin with.

In conclusion, listen to your REALTOR®! If they come to you with a specific pricing strategy like this one, it’s likely they know what they’re doing.

Happy real estate!