Zapier Tips

The Zapier-Align integration allows you to automate the updates of metrics connected to Critical Numbers, KPI Cards, Priorities and Targets by connecting to hundreds of apps through Google Sheets, Excel Online, or Email Parser! 


Check out the FAQ for a detailed walkthrough of how to enable your account for Zapier.

Please Note:  Check to see if your app exposes the exact metric/number to Zapier or Google Sheets / Excel Online.  

Our Align-Zapier integration is only helpful if your app can get the data in a form that Zapier can access. 

General Overview to connect Zapier

This integration allows for you to take a number from your system through to Zapier then directly into Align.  

We've put together a few of the most commonly requested integrations (see links below)...but there are hundreds more! 

Remember, you must also have a Zapier Account to get started. Click here to create a free Zapier account!

Quick Link to App Category

How Zapier Works: Before Setting Up Your Integration 

What are you trying to do? Evaluate Zapier as a way to connect a system you currently use to a number in Align.  


Confirm the following: 

To check this, look at your app documentation or help section.  Do they say they can connect with other applications? If so, they probably are able to connect with either Google/Excel sheets or with Zapier directly.  You may want to ask for help from your more technically savvy team members. 

Google Sheets, Excel, and Email Parser

Note: if these do not work for your situation, check out the Open API documentation. or ask your Advisor if they know of any other options.  

Google Sheet/Excel Online: If the data you are looking for is not exposed to Zapier directly, you may be able to connect to Google Sheets or Excel Online. Once connected, manipulate that data as needed in the sheet, connect to Zapier, then connect to Align to update your Metric. 

Note: Before connecting to Google Sheets, watch this short video on how to set up your spreadsheet to ensure Zapier can read it.

Excel-Zapier FAQ Template

Excel Online

Excel to Zapier connection sometimes does not expose your desired value. We have found these tips helpful 

Google Sheets-Zapier FAQ Template

Google Sheets

Email: Use Zapier's Email Parser to pull the data from the body of an automated email through to Zapier, then to your Metrics in the software. Make sure to check the data point is not in an attachment or in a PDF in the email. Learn more about Email Parser

Zapier Email Parser

We've put together a few "fan favorites" to show you what we've seen work in the past.   Let us know if you have any questions! 

CRMs and Marketing Tools

Hubspot - Check out the Native Align Integration! Try Email Parser or the API to Google Sheets integration

Zoho CRM Direct Integration!

Google Adwords

Project Management and Task Tools

For Project Management softwares task creation or update information is often exposed to Zapier, however, summary metrics (which you likely are using in Align) are often not.  We have found the best way to get a summary metric is to get the data into a google sheet or Excel online, manipulate that data to a summary metric, then add that summary metric to Align via another Zap. 

Accounting Software and ERP Systems

For Accounting Softwares and ERP systems, a "flash report" or email with information in the body of the email is often the best way to parse out the summary metrics you will likely want to track in Align.  Check out the Email Parser section above to see how this works. 

Have you used an Align integration to do something interesting? Tell us all about it!  Email your advisor or advisor@aligntoday.com