The Brand, Communications and Marketing functions are a core part of the Family Experience team. The main purpose of marketing is to attract new families to the school through promoting content which showcases examples of courageous exploration in action.  Alice Smith School's official website, blog and social media accounts as well as annual materials such as the Yearbook are all managed by the department.

Brand and communications encompass the look and feel of our school and how we present to the world. Our reputation is strong and our identity should match our core values in every written, spoken, unspoken and visual representation. The new purpose statement and brand development are ongoing for 2023-24. New brand guidelines, logos, templates and image assets will be available soon.