I have over 20 years of experience as a journalist and digital content creator. I currently contribute to La Repubblica, one of Italy’s leading newspapers, and to several national TV channels as both a producer and guest on various programs.
I also work as a trainer in journalism, brand journalism, and digital marketing strategy. I have led courses in both London and Italy on behalf of universities and training organizations such as LUMSA University, the Italian division of Booking.com, the Italian Chamber of Commerce in the UK, and many others.
In January 2023, together with my business partners Federico Sbandi and Fabrizio Milazzo, I co-founded Digital Combat Agency, a London-based digital consultancy that offers analysis, strategy, and management services for corporate communications and online marketing campaigns. We manage complex projects for clients primarily based in the United Kingdom, the Middle East, and Italy.
I have worked as the Italian press agent for Hostelworld, the leading global platform for hostel bookings, and as a content creator, social media, and email strategist for local branches of Carrefour Italia. For them, I developed digital marketing plans, created web series, and designed online games to boost customer engagement and loyalty.
I also specialize in public relations, press office management, and creative writing in both English and Italian. I honed my skills in social media strategy, brand journalism, and content creation at the London College of Communication, the London School of Journalism, London City Lit, and the Google Campus in London.
In 2006, I co-founded the web and media company QuiCOMM, where I served as a content strategist, working on numerous technical and informational websites. I was also responsible for event organization and press office management.
As a journalist, I was awarded the 2020 Best Story of the Year in a Foreign Language by the international jury of the Foreign Press Association in London, and in 2021, I received the MOJO – Mobile Journalist Prize – for La bici di Giulio, published by La Repubblica. The piece tells the story of Giulio Regeni and his tragic death in Egypt. In 2024, I collaborated with Netflix and Rogan Productions on the documentary The Final: Attack on Wembley. That same year, I was named Best Communicator of the Year by the UK Confederation, and I published on Amazon Prime my own documentary Earth Before Birth made along with two colleagues.