To successfully advertise any event, you need to gather the following in advance. We recommend having all of this information on hand at least two weeks before the event to allow a sufficient amount of time for advertising.
Date, time, location
A short title
Short paragraph overview written for a general audience
Speaker name, title, affiliation
Who to contact for more information
A broadly appealing photo.
John Smelter speaks during the Fresh Eyes on Ice art exhibit event in 2026 at the Morris Thompson Visitor's Center in Fairbanks, Alaska.
Invite people at least 1 week before the event
Create a Google Calendar event. Add colleagues as guests of that Calendar event. Select "More actions" and select "Copy to IARC Events."
Set up your Zoom meeting. Don't forget to check your security settings if you are advertising on websites or social media. We recommend requiring participants to register in advance to receive the Zoom link.
Submit your event to the internal IARC newsletter.
Send "All-IARC" emails the week before, the day before, and a few minutes before the event, to UAF-iarc-all@alaska.edu. Include all of your event information in the email (don't attach a flyer).
Start planning as far in advance as possible.
Reserve your room. If the event is at IARC, please coordinate with Staff Services for questions and room reservations.
Create a Google Calendar event. Add colleagues as guests of that Calendar event. Select "More actions" and select "Copy to IARC Events."
Set up your Zoom meeting. Don't forget to check your security settings if you are advertising on websites or social media. We recommend requiring participants to register in advance to receive the Zoom link.
If event is open to the public: Coordinate with Comms Team to submit your event to Cornerstone / UAF Events Calendar / social media.
Create a print flier to hang on bulletin boards (templates).
Submit your event to the internal IARC newsletter.
Send "All-IARC" emails the week before, the day before, and a few minutes before the event, to UAF-iarc-all@alaska.edu. Include all of your event information in the email (don't attach a flyer).
Coordinate with IARC Operations to assign temporary office space and PolarExpress courtesy card to access the office (if needed).
Find out if the visitor will need access to any other spaces on campus, e.g., labs, and coordinate access with IARC Operations.
Schedule a hybrid seminar (see instructions above).
Work with the visitor to put together some 1:1 or small-group meetings with researchers to identify possible collaboration opportunities.
People's attention spans are short—so get to the point quickly and explain complex information so that understanding is effortless. Do the work so readers don't have to.
Use active, not passive voice. It is better to say "We discovered that ..." rather than "It was discovered that ..."
Use short sentences and paragraphs.
Vary your sentence structure and language to make your writing sound more natural and interesting.
Read your writing out loud. Check the rhythm, find awkward or repeated words and phrases within and between sentences and paragraphs.
Avoid filler words that are vague and meaningless. Here are some words to avoid.
If your event will include minors, training is required. All authorized adults are required to take two trainings annually:
Protection of Minors-Duty to Report: Mandated Reporter, located on myUA in the Learning Library.
Safe contact and privacy rules:
Avoid one-to-one virtual contact with a minor.
UAF recommends that at least two adults be online during live programs.
No private direct messaging, texting, chatting, or personal emails between a minor and a program supervisor/online teacher is permissible. Group messages and posts are acceptable and must be viewable by all participants and supervisor/online teacher.
Minors may not engage in activities involving hazardous materials (chemical, biological, radiation) or work with mechanical tools at home during an online program. For questions about whether a proposed activity can be done safely, please contact EHSRM.
Parents/guardians must be provided with access information to all online meetings and programs.
Review the UA Code of Conduct in the BOR Policy for reminders on behavioral expectations.