Most people say "to avoid plagiarism." And this is true. But there are other reasons why citing is good.
It gives credit where credit is due. The author or artist deserves acknowledgement that it's their intellectual property.
It gives you greater credibility as an author because it shows you did your research.
It leaves a trail so super fans know where to go if they want to see the original article or artwork.
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In a film, references or acknowledgements of other people’s work can be included in the final credits or as a sub title at the appropriate point in the video.
A piece of music can be accompanied by notes indicating sources and influences.
Visual art on display can be labelled or captioned.
A fictional story can be enhanced if a note in an acknowledgements section cites influences or adaptations of other people's work.
In presentations, full references can be included on the slide. Alternatively, short citations may be provided on the slides and the sources listed on the final slide, or the audience provided with a handout of the full references, on paper or online, and given the URL to retrieve it.
During an oral presentation the sources being used can be acknowledged by saying “As Gandhi put it …” or “According to …”. A direct quotation can be shown by saying “quote … unquote” or by signaling with air quotes.
In a presentation supported by posters, infographics or other material, full references could be included at the point of use. Alternatively, a citation could be included at the point of use with the full reference available elsewhere, as in the “presentations” example.
On a webpage, a live hyperlink to the sources cited may be provided.