Eco Kranti – Shubh Labh 1.0 is a national sustainability-driven startup and innovation movement under Bharat Startup Challenge 2026 focused on accelerating India’s transition toward a greener and more sustainable future. The initiative aims to identify, support, and scale innovative startups, entrepreneurs, and changemakers working in areas such as elimination of single-use plastics, sustainability, circular economy, rural development, climate-tech, behaviour-driven impact innovation, and eco-conscious product ecosystems.
Applications will open from 10th May 2026 and continue until 20th June 2026, followed by the declaration of shortlisted startups on 1st July 2026. Selected startups will pitch before Venture Capitalists, Angel Investors, ecosystem leaders, and strategic partners during the Grand Pitching Finale on 18th and 19th July 2026 at the The Art of Living Foundation International Ashram & Headquarters, Bengaluru.
Funding Opportunities with No Upper Limit
Pitching Opportunity before Investors & VCs
Incubation & Co-Incubation Support
National & International Ecosystem Exposure
Workspace & Product Development Support
Marketing, Sales, HR & Technical Assistance
Strategic Partnership Opportunities
Sustainability & Circular Economy Focus
Rural & Social Impact Innovation Support
Ecosystem Support through The Art of Living Foundation and Sri Sri Rural Development Programme (SSRDP)
Grand Pitching Finale: 18th–19th July 2026
Venue: The Art of Living International Ashram & Headquarters, Bengaluru
Sustainability & Circular Economy
Single-Use Plastic Alternatives
Climate-Tech & Green Innovation
Waste Management & Waste-to-Wealth
Sustainable Material Science
Green Manufacturing
Eco-Conscious Consumer Products
Renewable Energy
Rural Development & Social Impact
Agritech & Food Innovation
AI & Emerging Technologies
FinTech & Digital Economy
HealthTech & Bio Innovation
EdTech & Skill Development
Smart Cities & Urban Innovation
ESG & Sustainable Business Solutions
Logistics & Supply Chain Innovation
Behaviour Change Innovation
Open Innovation & Future Technologies
India generates massive amounts of single-use plastic waste every day, creating severe environmental, ecological, and public health challenges. Despite growing awareness and regulatory efforts, affordable, scalable, and commercially viable alternatives to single-use plastics remain limited across industries such as packaging, retail, food & beverage, logistics, healthcare, hospitality, and consumer products. There is an urgent need for innovative, sustainable, biodegradable, reusable, and circular solutions that can reduce plastic dependency without compromising affordability, usability, industrial scalability, or consumer convenience. The challenge seeks breakthrough products, materials, technologies, systems, and business models that can accelerate India’s transition toward a plastic-free and environmentally responsible future.
Rural India continues to face major challenges related to employment generation, market access, sustainability, infrastructure, digital inclusion, livelihood opportunities, waste management, agriculture efficiency, education, healthcare, and entrepreneurship development. While villages possess enormous human potential, local resources, and traditional knowledge systems, many innovative solutions fail to reach grassroots communities in scalable and sustainable ways. The challenge aims to identify impactful startups, technologies, and social innovation models that can strengthen rural economies, empower communities, generate sustainable livelihoods, improve quality of life, and create measurable social and economic impact while promoting inclusive and environmentally conscious development.
Many environmental, social, and sustainability challenges persist not because of lack of technology, but because of limited behavioural adoption, awareness, and long-term engagement. Consumers, institutions, industries, and communities often struggle to transition toward responsible habits, sustainable lifestyles, waste segregation, conscious consumption, and environmentally friendly practices. The challenge seeks innovative solutions that can drive large-scale behavioural transformation through technology, design, psychology, gamification, education, digital platforms, community engagement, storytelling, incentive systems, and user-centric innovation. The goal is to create scalable models that inspire individuals and organizations to adopt sustainable actions that lead to measurable long-term environmental and social impact.
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