MKT Academies 📖

⚠️UNDER CONSTRUCTION ⚠️

MKT ACADEMIES INTRO 📖

Hello Marketers! 🔥

Welcome officially to the MKT accademies page, where you will be able to find useful resources and knowledge to upgrade your marketing skills and boost your results! Ofc if you find mistakes or you have input to improve the material, feel free to contact us!

1. Pre-attraction

The pre-attraction stage refers to all the practices that should be executed even before starting the attraction, it's the stage of preparation in which we are analyzing and gathering insights, deciding and defining the focus, the goals and the strategy. It includes:

Analysis, Strategy creation, Reporting system, Goal setting and education

Intro to pre-attraction

All the elements of the pre-attraction

Data files anaysis

Analyze data files to have best insights for planning your peaks

Link PPTs: here

Data mgmt pro

Lookerstudio dashboard creation and forecasting basics

Link PPTs: here

Pre-attraction for MCVPs

S&D, customer persona, competitor & market analysis

Link PPTs: here

Competitor analysis

Basics on how to analyze the competitors of AIESEC

Link PPTs: here

SWOT analysis

How to structure and execute a perfect SWOT analysis

Link PPTs: here

Planning preparation

Coming soon ⚠️

Link PPTs: here

2. Attraction

The attraction: the focus shifts towards actively engaging potential customers and drawing them towards AIESEC initiatives.

It includes:

Online attraction
Offline attraction
Product tracking

Global campaign

Stop Asking what if, main elements and messaging explanation

Link PPTs: here

AI powered content

How to use AI for strategic support and content creation

Link PPTs: here

Automatize tracking system

EXPA API for automatizing your MKT dashboard in less than 1h

Link PPTs: here

Branding with Storytelling | MKT summit x MKT Academies

Branding with storytelling

How to utilize storytelling to promote your brand

Link PPTs: here

3. Optimization

The optimization includes all the processes to optimize the conversion rates between the stages of the funnel and to perform synergies with the maximum result possible.

It includes:

Message alignment
Conversion rate optimization
Scaling system usage

Growth hacking

Description of the session in 2 small sentences that is easy to understand

Link PPTs: here

EXPA for MKT

All the features in EXPA needed for a marketer

Link PPTs: here

AI as personal assistant | MKT summit x MKT Academies

AI as personal assistant

Description of the session in 2 small sentences that is easy to understand

Link PPTs: here

A/B testing

How to set up an A/B testing both for online and offline activities

Link PPTs: here

4. Advocacy

The Advocacy standard includes the second part of the @ funnel, from preparation to post-experience. The main goal is to optimize all the processes to prepare the EPs and showcase the impact of our programs. It includes:

Preparation
Experience
Post-experience

Advocacy | MKT summit x MKT Academies

Advocacy

Basics of advocacy and how to build a strategy

Link PPTs: here

5. Nurturing

The Advocacy standard includes the second part of the @ funnel, from preparation to post-experience. The main goal is to optimize all the processes to prepare the EPs and showcase the impact of our programs. It includes:

Preparation
Experience
Post-experience

Nurturing strategy

Customer journey design and A/B testing introduction

Link PPTs: here

Personalization at Scale | MKT summit x MKT Academies

Personalization

What is personalization of customer experience at scale and how to execute it properly

Link PPTs: here

6. Investing

The Advocacy standard includes the second part of the @ funnel, from preparation to post-experience. The main goal is to optimize all the processes to prepare the EPs and showcase the impact of our programs. It includes: