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Colors: AES brand color, when presented on white is AES Core Blue.On dark backgrounds, the brand will appear in White.
#063B59
R06 G59 B89
C100 M71 Y40 K34
#FFFFFF
R00 G00 B00
C00 M00 Y00 K00
Neutral tones: more relevant to online and website use. In general, use Neutral 2 for a mid grey. use Neutral 3 for a pale tone.
#333333
R51 G51 B51
C69 M60 Y56 K63
#797676
R121 G118 B118C51 M42 Y41 K24
#D7DCEF
R215 G220 B239
C18 M12 Y02 K00
#F3F3F3
R243 G243 B243
C06 M06 Y05 K00
Accent Colors: to inject energy and vibrancy into communications as often as possible, there are 4 bright accent colors:
#5A4FED
R90 G79
C81 M71 B237 Y00 K00
#1DDEBA
R29 G222
B186 C63 M00 Y41 K00
#9B37F6 R155
G55 B246
C71 M78 Y00 K00
#53B7ED
R83 G183 B237
C63 M10 Y00 K00
The AES font is Roboto.
Light 300
Regular 400
Medium 500
Bold 700
Italics should be kept to a minimum, used to highlight individual words only when required.
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