Ninja Selling Training Is Back Again!

We are very excited to be able to offer Ninja Selling Training to everyone at Coldwell Banker Advantage.

Make sure to learn all about how going through the Ninja Selling Training can help grow your business by scrolling down this page.

Click on one of the blue "register here" buttons below to sign up.

Cost: $750 For New Ninjas | $625 For Repeat Ninjas

Note: Payment Plan Available. See registration form for more details.

**Registration is limited to 75 seats only!!**

Scroll down to learn more about Ninja Selling and find out more information about this 4 day course!

Cost: $750 New Ninjas | $625 Repeat Ninjas

Location: Embassy Suites In Greensboro 204 Centreport Dr, Greensboro, NC 27409

Dates: March 9th - 12th 2021

Time: 8:30am - 5pm each day.

Lunch Provided

Invest In Your Business

About Ninja Selling

The Ninja Selling system is based on philosophy of building relationships, listening to the customer, and helping them achieve their goals. It is less about selling and more about how to create value for people.

It is called Ninja Selling because one of the The Group Inc.’s sales partners who helped develop the Ninja System, Jim Dunlap, was nicknamed “The Ninja” by the staff in his office. Jimmy D. had great sales volumes a, great customer satisfaction and referrals and yet seemed to have a life outside of his career. He had by far the highest income per hour of any salesperson in the company. Larry Kendall began documenting the sales systems used by the original Ninja and other top sales people at The Group. Ninja Selling is the result.

The Ninja Difference

Stop Selling!

People love to buy but they hate to be sold. Traditional sales methods “turn-off” customers, causing them to distance. Ninja Selling unwinds these traditional sales approaches and refocuses the sales person on attracting (versus chasing) customers by creating value and being their trusted advisor.

Sales Laboratory Tested.

Ninja Selling is a system developed and tested over a four decade period by over 400 salespeople at The Group, Inc. Real Estate, the nation’s most productive real estate firm. The system is proven to work in all types of markets for all types of sales personalities.


Most sales training programs seldom measure results. Their product is training. The Ninja Selling System’s product is RESULTS. Ninja graduates show a sustained 20% or more increase in income.

Teachable Skills.

Most sales programs are developed by top salespeople who then share their techniques on what worked for them. Ninja Selling has “boiled out” these “personality unique skills” and only uses Teachable Skills that will work for all sales personalities.

Sales System.

Ninja Selling is not just a sales program. It is a SELLING SYSTEM – a researched and documented methodology that gives predictable results regardless of personality and market.

Science behind the System.

Ninja Selling is science based. The sales processes are built around the science of how customers think and make decisions.


With a sales system that gives predictable results, sales people can be “On-Purpose” versus “On-Accident”. When they work the system, the system works for them on purpose.

Sales Process.

Ninjas don’t “sell”, they present solutions. Most sales training teaches a traditional 3-step process: connect, present benefits, and close. Ninja Selling uses a 4-step process: connect; ask questions to determine the customer’s “pain” and “pleasure”, formulate a solution, then present a solution.

Increase Income per Hour.

Traditional approaches focus on increasing gross income by making more calls, etc. Ninja Selling focuses on increasing net income per hour so salespeople can have a life. The system has documented the “vital few” activities that generate 80% of the results.

Life Skills.

Sales people are attracted to Ninja training for the sales results they experience in their careers. However, they comment that the unexpected result is how the life mastery skills improve their lives.

What CBA Ninja Agents Are Saying!

Meet Your Instructor

Video Message From Your Instructor


Q. What is the difference between and Installation and other Ninja classes?

A. New information – especially on pricing, negotiation, and “games of life”. Ninja is created by top Realtors at The Group, Inc., a real, live real estate company in Colorado plus other Ninjas around the country.

The complete, integrated system– rather than just the various pieces of the Ninja process.

Skills- Skill is the ability to put knowledge into action. Other Ninja classes teach knowledge. The Ninja Installation develops skills.

The Coaching System for managers and owners– They are taught a system to help their sales people turn talent into performance and maintain that high performance over time.

Q. What should I bring?

A. You will be provided with all materials you will need for the course.

Tip: We will teach about working with your data base, so feel free to bring that along if you choose.

Q. What is the dress code?

A. Business or business casual.

Q. Are there breaks throughout the class?

A. Yes, we schedule a 10 minute break every hour, as long as we are running on schedule with content

Q. Will I be able to work while I am here?

A. We strongly recommend you find coverage from another Realtor in your office, as we believe your full attention with us will be most beneficial to your business.



8:30am - 5:30pm

Day 1:

Lesson #1: Games of Life

Lesson #2: Your Brain and Belief System

  1. How your mind works- your programmable software

  2. Power of focus

  3. Financial goals, affirmations and goal contract

Lesson #3: Ninja Mindset and Mission

  1. What is ninja selling?

  2. Stop selling! Start attracting!

  3. The five Ninja Laws, five rules of Ninja Selling and five Economic Laws

  4. Creating value exercise

  5. What buyers and sellers want


8:30am - 5:30pm

Day 2:

Your Morning Ritual

Lesson #4: FLOW!

  1. Ninja Nine

  2. Five Step Calling Process

Lesson #5: Ninja Business Plan and Routine

  1. Hot and Warm List

  2. Flow Examples

  3. 8×8 Marketing Plan


8:30am - 5:30pm

Day 3:

Lesson #6: Customer Centric

  1. Four Personality Types

  2. Four Step Ninja Process

  3. NLP- Powerful Presentations

  4. How customers decide

Lesson #7: The Seller Process

  1. Ninja Sweet 16 Listing Presentation

  2. “Buyer’s Eyes” Pricing

  3. Pricing Case Study


8:30am - 5:30pm

Day 4:

Lesson #8: The Buyer Process

  1. Ninja 10 Step Buyer Process

  2. Floor calls

  3. Open house questions

Ninja Path and Commencement!