This class is designed to help an agent who is comfortable with the day-to-day functions of a Real Estate agent, either through experience or by completing the Fundamentals training. We will walk through an overview of where listings are sourced and specific strategies for preparing for each appointment including having all appropriate information and determining the value of a particular property. We will discuss our listing presentation, review a listing appointment and steps to take to help market listings while making sure we are taking care of our sellers.
Please be sure to have completed the Fundamentals training in advance of this class. You should be comfortable with contracts, listing agreements, Form Simplicity, and the use of our internal tools including the intranet and Delta Media.
Listing Tips with Dan Elzer (3 minutes)
Listing Presentations (15 minutes)
Successful real estate agents are successful listing agents. At the completion of this class you should:
Have a solid understanding of why listings are important
Understand how to prepare for a listing appointment
Find background information
Prepare all relevant documents
Determine the value of a subject property
Understand how to conduct yourself during a listing consultation in order to find the best solution for the seller
Overcome any objections that you may hear from a seller
Prepare and execute a marketing plan for a new listing
Provide a communications strategy for the listing
Why Listings?
How Many Listings?
Neighborhood
Reallist/iMapp
Comparative Market Analysis (CMA)
Absorption Rate
Review pre-listing package
Walk through
Competitive Differentiation (e.g. Publix/Walmart)
Pricing (data, visit other properties, appraisal)
Commission (prospecting)
Friend in the business
Don’t need to sell
Timing
iBuyer
Email from DeltaNet
Flyers
Seller Reports
Social media posting
Social media ads
Customer Relationship Management
Identify your target (geographic, demographic, psychographic)
Sell Lifestyle
Target photos around ad
DeltaNet MarketWatch Reports (DeltaNet Seller Reports)
Weekly phone calls
Seller Market Updates - Monthly
Seller reports from Zillow, Trulia, Realtor.com, Homes.com