Business & Marketing Courses

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Introduction to Business/Principles of Marketing A:  10th, 11th and 12th grade 

1.0 Credit

Are you thinking about a career in marketing, management, sales, or merchandising? Marketing prepares students for occupations that require skills in sales, buying, retailing, finance, and investments.

In Marketing, students will learn job application and interview techniques, basic sales skills, marketing math, economics, advertising, promotion, pricing and marketing strategies. Marketing students are strongly encouraged to participate in the many DECA activities provided to them throughout the year where they learn valuable leadership and social skills. Students will learn marketing and business economics by running their businesses with the assistance of computer simulations.

Consumer Behavior/Strategic Marketing:  11th and 12th grade 

1.0 Credit

Prerequisite: Introduction to Business/Principles of Marketing  A

Throughout the year, students will learn valuable leadership and social skills. They will also explore business and marketing occupations. They will learn about promotion and advertising, finance and investments, management techniques, sports marketing, and establishing and operating a small business. Marketing concepts are learned and applied using computer simulations. Marketing students are strongly encouraged to participate in the many DECA activities provided to them throughout the year. 

Front Range Consumer Behavior College Credits: Principles of Marketing (MAR 216) - Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion, and distribution, and their applications to business and the individual consumer. (3 college credits)

Social Media for Business:  11th and 12th Grade

Prerequisite: Introduction to Business/Principles of Marketing A OR two years of High School of Business

0.5 Credit

Want to explore how social media is used in business? Then this course is for you! This second-level marketing (DECA) course will earn three free college credits through Front Range Community College. Through this course, Students identify trends in business social-media space, quantify the contribution of social media (metrics and goals, finding what is good, measuring and adjusting on the fly, reporting and sharing insights), learn how to develop a social media plan for a business and develop an integrated approach for social media content creation. Students will learn to understand and appreciate ethics and ethical principles using social media, create and measure content marketing strategies, and set social media goals and metrics. Students will learn social media strategies through various simulations. Students will earn a Google Analytics certificate and a HubSpot certificate. Social media research may need to be conducted outside of the classroom. Marketing students are strongly encouraged to participate in the many DECA activities provided to them throughout the year, where they will learn valuable leadership and social skills. 

Front Range Social Media for Business College Credits:  Social Media for Business - (MAR 1055) Teaches students how to use social media as a business strategy and covers how to match that strategy with the business's goals. This course addresses current trends, ethics, regulations, legal challenges, design, content development, and change management. This course helps students better understand how marketing with social media differs from traditional marketing and how to best use online methods to further business goals. (3 college credits)

Business Communication/International Business and Marketing:  12th Grade

Prerequisite: Consumer Behavior/Strategic Marketing or three years High School of Business

1.0 Credit

This year-long class is for students interested in getting college credit from UCD. It is being offered in cooperation with the University of Colorado-Denver. The parameters are defined and decided by the UCD Stay Ahead-CU Succeed Program. The class will carry 6 semester hours of credit from UCD and will have extensive note-taking, reading, and writing assignments related to Marketing and Economics. The class is team-taught with a professor from UCD.

There will be one section of this class offered at Mountain Range High School and the final decision and selection of students is decided upon by UCD. When applying for this class, there is no guarantee that you will be selected for it. The application will be screened and UCD will make the final decision based on program criteria. Marketing students are encouraged to participate in the many DECA activities provided to them throughout the year. Prerequisite: Marketing Strategies

Notes: UCD college credit may be purchased at a cost to be determined by UCD each semester (3 credits each semester).  

Earn up to 6 UCD college credits

Introduction to Entrepreneurship/Principles of Business Management

12th grade

1.0 Credit

Prerequisite: Consumer Behavior/Strategic Marketing, Social Media for Business, or three years of High School of Business courses.

This year-long course is designed for students interested in business management and/or starting and operating a small business. This class is for students interested in getting college credit from UCD. The class is being offered in cooperation with the University of Colorado Denver. The parameters are defined and decided by the UCD Stay Ahead-CU Succeed Program. The class will carry 6 semester hours of credit from UCD and will have extensive note-taking, reading, and writing assignments relating to communications and presentations. The class is team-taught with a professor from UCD.

One section of this class will be offered at Mountain Range High School, and UCD will make the final decision and select students. There is no guarantee that you will be selected for this class when applying. The application will be screened, and UCD will make the final decision based on program criteria. Marketing students are encouraged to participate in the many DECA activities provided to them throughout the year.

This course prepares students with the research skills needed in management today. Students will learn how to develop a business plan for a hypothetical business, learn management principles, and study effective management practices. Students will manage a company using computer simulations and use the DECA competitive event as a guide to the entrepreneurship project or marketing research project. The use of small business resource people and computer simulations will add to the practicality of the course. Marketing students are strongly encouraged to participate in the many DECA activities throughout the year.

Personal Finance

9th, 10th, 11th, and 12th

0 .5 Credit 

Want to learn how to save, invest, and build wealth? Personal Finance helps set students up for future financial success. This course is designed to help students understand the impact of individual choices on occupational goals and future earnings potential. The course covers basic personal financial planning concepts and applications, including cash flow, net worth, asset selection and purchase, income taxes, insurance, consumer debt, and risk management. Students dig into hands-on projects like investment tracking and a virtual balance sheet simulation that teach them how to invest and track money, use debt appropriately, and achieve and increase net worth. Students also compete in various in-class and national simulations to build successful stock portfolios and the highest net worth. Skills learned in this class are transferable to any career and real life.    

Metropolitan State College of Denver Dual Enrollment College Credits:  Personal Financial Planning - (FIN 3150) The students will learn the time value of money and how to perform TVM calculations on a financial calculator. Further, students will learn how to formulate short- and long-term financial plans and execute them to achieve stated goals. Understand basic personal financial statements and determine problem areas by looking at ratios. Understand various investment vehicles, risks, diversification, asset allocation, mortgage markets, bank borrowing (including credit card debt and student loans), and medical, property, and casualty insurance policies. Additionally, we will look at investing from the retirement planning perspective through mutual funds and forming portfolios (while examining risks) with stocks and bonds. (3 college credits)