Research & Professional Achievements
Research & Professional Achievements
Research Interests
Nonprofit organizations
Cultural Marketing
Event Management and Marketing
Innovation and New Product Development
Marketing and communication in international markets
Prodromos Monastiridis Paraskevi Dekoulou, Andreas Veglis, 2017, Innovation Policies in the European News Media Industry: A Comparative Study, Media Business and Innovation, Market Structure and Innovation Policies in Greece (as a chapter) , Hans Van Kranenburg (Editor), Springer
George Tsourvakas, Prodromos Monastiridis, Ioanna Gouaptsi, Paraskevi Dekoulou, 2016, The contribution of marketing innovations on arts organizations performance: cases from the biggest art organizations in Greece, International Journal of Nonprofit and Voluntary Sector Marketing
George Tsourvakas, Prodromos Monastiridis, Paraskevi Dekoulou, 2014, 11th Word Media Economics and Management Conference The contribution on innovation on arts organizations performance : the case of the Greek leading arts organizations , Rio de Janeiro, 12-14 May, proceedings p.140-163