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With over 20 years of experience in visual effects and post-production,
we set out to develop an AI-integrated workflow that unlocks the full creative potential of this new technology.
Volkswagen Group
Shanghai GROUP Night 2025
AI-Generated Film for Volkswagen Group Night
For Volkswagen Group Night, we produced a fully AI-generated film to introduce the brand’s new self-driving technology.
Adopting a creative and abstract visual approach, the process was remarkably streamlined and efficient.
A unique layer of relevance came from the fact that the technology being showcased—autonomous driving—is itself AI-powered,
making it especially fitting that the film was created using AI as well.
Volkswagen Press Conference
Shanghai Autoshow 2025
Exploring AI-Assisted Creativity
This year, we had the opportunity to integrate AI into our creative workflow in several impactful ways. For the Volkswagen press conference, we developed a cinematic welcome loop featuring urban environments and diverse lifestyle characters—key elements for conveying the client's message.
Thanks to our optimized AI-assisted pipeline, we were able to deliver visuals at an ultra-wide resolution of over 13,000 pixels, tailored precisely for the event’s large-format displays.
20250416_1628_Preview_Welcome-931.movVolkswagen Press Conference
Shanghai Autoshow 2025
Using AI to Generate B-Roll Material
For the press conference in Shanghai, we had to produce additional visuals for the wide LED wall and overhead sky screen. With only a few days between the delivery of the main 16:9 film and the event, we relied on AI to quickly generate matching B-roll footage.
AI-assisted grading allowed us to maintain visual consistency across all screens with remarkable speed—without compromising on creative or aesthetic quality.
LIDL
SUPERBOWL 2025
Hybrid AI Workflow for Lidl Super Bowl Spot
At the beginning of the year, we had the opportunity to partner with Lidl as a creative lead on their Super Bowl campaign. The production followed a hybrid approach—combining AI-generated backgrounds in virtual production with AI-enhanced VFX applied in post. AI proved especially helpful in creating wild transitions and expansive wide shots, adding a bold visual layer to the film. This innovative workflow not only enabled a distinctive aesthetic but also significantly accelerated the process, allowing us to meet the tight delivery schedule without compromising quality.
Hyperbowl_ACHT_Lidl_Superbowl-669.mp4Cases
AI in Action – Use Case Exploration
On the following slides, you’ll see a range of examples where we believe AI can play a meaningful role—from abstract close-up shots of food and product details, to previsualization of animatics, and even rapid content creation for social media responses.
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