This project is focusing on helping raising awareness for a particluar cause, issue, or a specific charity of our choice. During this project I explored many different campaigns to help inform my ideas and help build inspiration for my own potential campaign.
I was required to make my own campagin from scratch, create all the assets and promotional material and also show how they would look if I promoted it in a realife situation.
For Informing Ideas I received a Distinction grade. This covers 1/2 of Assignment 1, where I had to learn about other campaigns, which truly interested me, and how their promotional material is published to the public, to draw attention and raise awareness.
I explored 3 similar, yet completely different campagin and learnt about all their processes, design language and how they sucessfully promote to raisd awareness and induce action in society.
For Problem Solving I received a Distinction grade. This covers the second 1/2 of Assignment 1, this is going over the ideation of coming up with my own campaign and planning for the production.
Fistly, I decided om my topic being to cover Men's Health and created a moodboard and mind-map covering this theme. Then, I created some initial sketches for promotional material. Finally, I gathered feedback and communicated my proposal.
For Technical Skills I received a Distinction grade. This covers the first 1/3 of Assignment 2, where I plan and create iterations of my sketched out promotional material, with the process and methods documented.
Then I also add the final assets for the promotional material onto "mock-ups" to communicate how these would look if displayed in a real life situation.
For Professional Skills I received a Distinction grade. This covers the second 1/3 of Assignment 2, this goes over my cause for the production of my campaign and the target audience.
I also cover health and safety practises, legal and ethical considerations, time and resources & the scope of my idea. To wrap that all up I cover how all these factors would effect the production of my campagin and how I can prepare if things go wrong.
For Communication I received a Distinction grade. This covers the final 1/3 of Assignment 2, this mainly goes over a critical reflection of my campaign, strengths and weaknesses and how I could improve in the future.
I also requested feedback from my pears to get insight to see if my campagin would be effective in the real world.
Informing & Generating Ideas
Production & Publication